Developer Hot Talk mobile game: Prop Charging mode trend

July 20 News, into the 3G era of smartphones and 3G network gradually popular, mobile phone hardware and software have been greatly developed. User demand for mobile games is also gradually clear, more and more casual games and high quality games for users to accept, on the iphone, the number of zombies download a stunning record. At the same time, all kinds of touch screen and gravity sensor mobile phone's popularity, also makes the game become rich and colorful. In this mobile game complex period, NetEase Science and technology organization of the Salon, the organization of the industry to discuss mobile gaming market prospects, promotional models, charging mode, profit space.

From the current charging mode of mobile gaming, developers and industry companies agree that stand-alone or online game prop charging mode will be the future trend. As far as possible to enable users to complete the mobile phone terminal registration, games, pay the steps to enhance the user experience.

Guests also on the industry's own reflection, mobile gaming industry in the guide domestic consumer consumption habits, they need to have strict self-discipline, reduce and gradually eliminate a large number of plagiarism phenomenon, widen the idea to reduce the current mobile phone and online games in the serious homogenization.

NetEase Technology Developer Salon (phase II)

Wonderful ideas:

--I think what we do now is no different from PC games, we charge through the net silver and send some cards to collect, but our products are running on the mobile internet. The direction of the future, whether mobile phone or mobile games, we should rely on this idea.

Actually, what we're dealing with on the iphone is really scary, such as EA and some other company's products, maybe 20 people, 30 people to do 2, 3 years of products, pushed to the iphone platform, in fact, although you do not call his mobile gaming platform, but the big business has been in, He is eroding the market for traditional handheld gaming devices.

--I find that everyone likes to talk about the Android platform, but I don't know if you've ever thought about it, even though the Android product can now reduce the price by more than 1000, even if his tenure is high and the user's growth rate is very high, his base is very low, He has far less MTK and Kjava products.

--it seems that the color gap is very small two games, a is what we do, a Korean company to do, after the figure apart, we found that the figure is three times times the amount of people figure. And why? Because most of us use art to draw good pictures, we think this is very provincial resources. But Korean they are all very pure color, so he can use the program to brush out, all of his pictures you look very large, but a solid color plus a solid color, these pieces of pure color superposition is different effect. Domestic developers can not reach this level, so the game is getting bigger. Many foreign companies pay much attention to this aspect, so his game looks much better than at home.

Topic one mobile game profit model and toll channel

The current mobile game industry chain is roughly: developers-distributors-operators-network operators-platform provider-device manufacturer-end user. As the industry chain involves more manufacturers, so the distribution of benefits and profit models are more chaotic: the distribution of benefits have been buyout and divided into two ways, mobile phone game charging mode, a single download fee download. The other is the charging mode of networked games. It is divided into a variety of models, one is a monthly subscription, users pay a certain amount of game costs can be sustained service delivery. Another is the download fee, and the same as a stand-alone download fee. The first several fee models in developers and game developers, it is not suitable for the current domestic consumer habits.

Du Kun, marketing director of the game, introduced their product RPG game "Empire Online" now using the charging mode: Free download registration, in the game users can recharge through the phone to buy supplies, value-added services, clothing, props and so on. In fact, this model has been very close to the current PC-side network game charging mode, relatively mature, but also by the presence of the unanimous endorsement of the guests. First, users can register for free to enter the game, providing users with the initial experience, making it easier for users to accept a new game. and through the telephone recharge allows users to directly on the phone to complete the game and pay business, the user experience is perfect.

In the toll channel, the presence of the hand tour developers think: First of all, the actual effect of selling point card is not good, hand travel company point Card sales capacity is not enough, with other ready-made paid way to pay far higher than their own point of sale card. and the most practical and efficient way of charging should be a perfect third-party agencies, on the one hand for mobile gaming companies charge fees, on the other hand can also provide users with better consumption, like now the PC-side network shopping in the function of Alipay.

Discussion on the development of plagiarism by second-hand tourism and its countermeasures

When it comes to the development of mobile games, it is inevitable to mention imitation and plagiarism. Now the big list of popular mobile phone games, but also mostly in imitation of some already famous on the PC game name or content, in order to attract attention to expand the volume of the download. The content of the game is also relatively single, single game to the movement clearance type draw card games mostly, mobile games to RPG adventure playing strange customs clearance mode is most common. The phenomenon of plagiarism is more extensive, not only to copy the game content of well-known games, developers will also copy other successful games.

Industry insiders said at the salon, the current situation of domestic mobile game development is to spend some time to develop an engine, and then use the same engine for different names and game graphics becomes a new game, whether the technology or game content is a lot of duplication. This will minimize the development costs of the game, but for the entire mobile gaming industry, is not a good thing.

On this topic, the guests have also reflected on the current mobile game development in the anxiety mentality. Shei from Aidi said: "It seems that the color gap is very small two games, a is what we do, a Korean company to do, the figure apart, we found that the figure is three times times the amount of people figure." "pointed out that the domestic developers in order to save development costs and development time caused by the decline in product quality, volume increased." Jifeng Network operations Director Li Peng also reviewed the previous experience in the mobile gaming industry, in his view, whether it is MTK, Java or Android, from the technical aspects of the elimination of plagiarism, must be from the developers and developers to work on self-discipline, not just look at the immediate without looking at the future.

and from 139ME Li to tell you about the current Apple App Store some of the situation, many of the domestic development of small games change the name, imitation of well-known game company production, in a short period of time to bring a relatively large amount of download. This kind of behavior for the company's reputation loss is huge, for the domestic hand tour industry's impact is also obvious. According to his own experience, he suggested to other people in the field: we need to recognize that this is related to the survival of the domestic mobile gaming industry, we should be more self-discipline in the development of products.

Overall, the beginning of the 3G network is also a key stage of mobile gaming, the entire hand parade if the early search for a reasonable profit model, developers can recognize the importance of industry self-discipline in research and development, the entire hand tour industry will be rapid development.