Developers amass huge sums of money to create a climate of panic

Source: Internet
Author: User
Keywords Sincerity purchase
Tags behavior community consumers create customers developer developers development
Amassing huge sums of money to create a panic atmosphere "put number" is a developer director of a play "Xinhua point of view" reporter Chen Hanbing Zhu Chen recently, the property market crazy "Rob room number" phenomenon frequently staged in various places. Is the housing shortage or "hype circle Money"?  What kind of black hole is there behind the "number Storm"? Developers, "Put the number form" a wide variety of "eight-in-silver" community is the current development and construction of Haikou, one of the hottest community, surrounded by high-grade buildings, coastal jade, a total of more than 600 suites.  In October this year, the project has not yet received pre-sale permission, developers on the use of the real estate trade fairs, to render its Gulf "is not only the Gulf of China, but also the world's Gulf." Reporter in the United States, Haikou Bay Office Small bungalow temporary reception, sales miss let want to buy customers to pay the amount of "sincerity Gold", signed a "Eight silver Sea VIP Diamond Card Application": Pay 500,000 yuan of the house buyers, you can "choose the room", pay 80,000 yuan, can only wait for the community after the opening, and then in order to choose a room. But how much does the house cost? The salesman's answer is: "Not set, then say!"  "According to the developer insiders, November 26, 27th two days, the real estate total sales of more than 200 home purchase card, of which 500,000 yuan a lot of money card 54, 80,000 yuan of more than 150, total received nearly 40 million yuan." In fact, the phenomenon of "place number" is common throughout the country. Beijing West Four ring name is big into the county of real estate recently launched more than 140 suites, developers have issued more than 5,000 number. The 1000-room number that has been rolled out is eligible to subscribe for the election. Mr. Feng, who worked in Beijing's 301 hospital, asked his friend to help account for 3 of the numbers. He angrily said: "I heard that these are formality, the final number is long established." Knowing the availability of less, developers why put so many numbers hanging our appetite? How can a house buyer not be flustered?  According to the survey, the current developers put a variety of forms, so that buyers dazzled. First Name: Sincerity Gold. Developers in the real estate has not yet opened, to buy buyers "sincerity gold", the amount from tens of thousands of to hundreds of thousands of yuan; first two: VIP card. Some developers are committed to the intention to purchase a VIP card can be preferential choice of room and enjoy discounts; first three: Inverted room number.  Hangzhou, Nanjing and other land reselling the phenomenon of profit-making, some real estate just opened on the announcement of "basically sold out", then someone posted on the Internet, the price of the sale room number. "Put number" the more the higher the price of the house who in the production of panic in the past appeared in the housing "one room difficult" situation, now why will spread to the price of the housing market crazy?  What kind of interest black hole is behind this seemingly "short supply" appearance? Reporter in the survey learned that this year, with the real estate market warming and rapid warming, some developers in the property did not obtain a pre-sale certificate or will soon apply for pre-sale certificate, they began to engage in internal subscription, public place number or receive sincerityGold, the VIP card, not only to circle a large amount of money, but also to take the opportunity to market, control the pace of sales, creating false driving prices.  It is in this atmosphere that makes consumers feel panic, prices begin to soar: According to SouFun data, located in Chaoyang District, Beijing, Xintiandi Project, April or May this year, the average price of 10,000 yuan/square meters, to now the average price has reached 17200 yuan/square meters, up nearly 70%.  The China Index Institute has made a rough statistic of this year's housing price differential and experienced a financial crisis, with prices in Shanghai rising 20% per cent in the year to October, 50% per cent in Beijing and even more than 80% in Shenzhen. "The higher prices rise, the more panicky consumers are." Room number is in fact a developer director of a play, to profit from it. If nobody shows up, the play can't be played.  "Capital a large real estate company's sales director bare developers of the number mystery." According to Zhanghua, deputy general Manager of Index Research Center of China Index Institute, when the situation was bad last year, even Vanke also discounted the sale of the house, in order to return the funds as soon as possible, where has the developer to cover the plate?  But after March this year, the housing market quickly warmed up, the real estate business without a survival crisis, it began by putting numbers and other forms to ascertain the mentality of home buyers in order to set a higher price. Yang Shaofeng, general manager of the Quartet real estate brokerage company, said that developers through the collection of good faith gold, advance payment and illegal release number, on the one hand, can amass huge sums of money for Enterprise capital operation to provide convenience; On the other hand, create a housing market tight, people have to rob the illusion of House, the "Buy the fine that never sells." The reporter interviewed a lot of house buyers, they said, the problem lies in the information between the buyers and sellers seriously asymmetric. How many suites do you have? Is there any possibility of purchase? What is the average price of a real estate?  These consumers are not informed, but buyers of the will "hole" is the developers grasp, prices do not rise to the rationale? It is noteworthy that the "Rob House number" phenomenon intensified, some financial institutions in which also played a role. such as Beijing South Two ring of a large property, on the stipulation arranging customer must deposit hundreds of thousands of yuan cash to the designated commercial bank in own name, only then may become the bank VIP customer, simultaneously also obtains the real estate project The VIP Gold Card, may participate in this real estate the product subscription, chooses after the house also may obtain the corresponding preferential benefit in the total price.  The bank thus absorbs potential buyers as deposits and financial customers. Maintain the healthy development of the property market cut prices crazy "push hands" relevant departments repeated, prohibit real estate in the absence of pre-sale certificate in any form of a deposit, but some developers ignored.  Obviously, the relevant departments must be timely supervision, to increase the crackdown on illegal sales behavior, to cut the price of abnormal inflation of the "push hands" to protect the healthy development of the real estate market. Hainan Province Construction Hall researcher Huang Jun said: "The sale of housing into a circle money tool, release is a dangerous signal." By paying money arranging, not only allegedly illegal circle money, more importantly, developers to take this pushHigh prices, disrupting the market.  Once the housing market fluctuations, corporate capital chain problems, buyers of good faith in gold, advance payment is likely to "have to go no back." For some real estate development enterprises in the pre-sale before the sale of "good faith gold" behavior, some real estate lawyers said, "good faith" is not legally binding, consumers to real estate developers pay in good faith is only a chance, not in kind.  Some of the real estate charges customers in good faith is up to hundreds of millions of yuan, there is illegal fund-raising or disguised as a suspect, there is a great risk of danger. The recently concluded Central Economic Work Conference pointed out that the real estate market in the recent surge in prices, the next year will increase the supply of ordinary goods housing, support residents to live and improve the demand for property.  To curb speculative housing, promote the healthy development of the real estate industry. The Chinese Academy of Social Sciences 7th released the "Economic Blue Book" pointed out that 2010 China's economy is expected to fully recover, the corresponding real estate industry, especially the development of the housing industry is still a new cycle of important power source, but must effectively solve the problem of rising housing prices. Yixianrong, a researcher at the Academy of Social Sciences, said that high housing prices have formed a serious "crowding out effect" on residents ' consumption, which is related to the economic restructuring of China's long-term development.  It is imperative to curb house prices rising too quickly and let house prices enter the rational orbit as soon as possible. The experts suggested that the relevant government departments should strengthen supervision and guidance in time, for developers to set the number of "disguised range of" behavior to be vigilant, resolutely combat; The real estate management function Department should announce the authoritative data in time to stabilize the consumer to buy the house to expect; while increasing the supply of land, we can effectively monitor the progress of land use and development, and check the stock and  Cover the plate, to ensure the normal supply of commercial housing, to prevent the house prices caused by too fast rising home buyers panic. BEIJING, December 9 (Xinhua)
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