Developers discuss application promotion: Focus on optimizing search results

Sina Science and technology news Beijing time, July 18 afternoon, a efactor sponsored by the entrepreneurial social networking site in the United States Chicago held in Thursday, participants in the Apple iphone applications, many applications are not attention and other issues discussed. Ashish Rangnekar, Aschsch Langeneike of Benchprep, a Chicago start-up, said how it was a big problem for users to find apps in Apple's App store.　　The BENCHPREP company develops applications to help students prepare for entrance exams such as SAT (Academic competency Assessment), GRE (American postgraduate entrance exam). Apple announced earlier this month that 425,000 applications in the IPhone, ipad and Mac computers had sold 15 billion copies.　　This may mean that the application of the name, logo and screenshots to the sales promotion is more direct than the content and performance of the application. To increase the probability of application being discovered in so many applications, all sorts of "junk" apps have been a headache for many developers in addition to the problems Apple needs to address. Langeneike advises developers to "pick logos and names wisely", and urged them: • Focus on optimizing search results, using search engine optimization technology, carefully organize the application of the text; • Develop features, highlights and tools that can cause media attention in the application　　Langeneike also tried other ways of spreading it, such as advertising on Google and directing users to comment, but getting the app to focus on Apple's App store was the most important tool. Developers also say the ipad's appearance has further surpassed Android in app Development and expects Apple iOS and Google Android to occupy the entire mobile market in the next few years. (New Tie)