Developers gamble to control unsustainable part of the real estate price is accused show

Tanaka Zhousheng developers of the price range and the expectations of buyers formed a huge gap.　　This reporter investigation learned that with more and more limited price promotions compared to sales, there are also a large number of real estate options to postpone the sale, there are still many developers or the name of the price as a show, or simply continue to cover the Pan gamble this round of regulation will not be long-term sustainable.　　Wang Yu Lin, deputy director of the Center for Policy Research at the Ministry of Housing Construction, said that the central authorities had made full preparations for the impact of the property market regulation, and that the regulation policy would not be done halfway.　　The distorted opening price as the National property market vane, the Shanghai property market has also recently scraped the "price", but according to our correspondent to investigate by a panel, the so-called prices drop is being artificially exaggerated and misinterpreted.　　Vanke in Shanghai recently opened several new developments, to become the "price reduction" core samples, involving the Vanke garden town of Shanghai Vanke, Vanke City flower New garden, Shanghai Vanke Garden, such as the sale of the pan, as well as Shanghai Longhu new Pan Li City international mansion. There have been news that Vanke's new open houses, the average decline of up to 20%. But the decline is a result of what is known as the original internal pricing of the property.　　Subsequently, a number of media quoted this price range, so many buyers are quite puzzled. Shanghai official website "Online real estate," the information provided by the opening of the June 19 Minhang Vanke Sunshine Garden (Vanke Garden Town), launched 56 sets of residential.　　In-sale prices are currently showing an average price of 16500 yuan/square meters, floating range is up and down 20%, the previous message said that compared to the original internal pricing has been significantly reduced. But the project sales office staff said that the so-called lower prices, not Vanke released the news, the current housing price of 15000-16000 yuan/square meters, against the end of 14,000 yuan/square meters up.　　At present only to handle Vanke card members enjoy 998 percent discount.　　Another quoted in the price major is the Vanke City Flower Garden in the Middle Spring Road, the current price is about 24000 yuan/square meters, the previous internal pricing allegedly in 28000-30000 yuan/square meters. Reporters from the project sales office learned that there are no more concessions. As for the media's alleged price cut, the salesperson said: "This is what they say, the current price is similar to the price at the end of last year, there is no significant downward adjustment." "also referred to the price of the great drop of the Shanghai Longhu in Jiading, the new Pan Li City International mansion, an average price of 15000-17000 yuan/square meters, it is said that the initial forecast prices are always hovering around 20000 yuan/square meters." Reporter from the project sales office to understand the latest, the 120 sets of listings, only "one-time payment 99 percent" discount, no more concessions. "There is no price cut, just the idea of having a higher opening price during the pricing period."　　"said the salesman.　　For the external price interpretation, Vanke Shanghai company in charge of the recent public "rumor."　　A dark rise in Ming Dynasty? The so-called price cut may not distort the opening pricing. This reporter further investigation notes, including the rumors of the price of Vanke and other real estate, manyReal estate in a wide variety of promotional measures, its actual price not only did not cut, but constantly innovate high. The Vanke garden town, since June 2007 has sales records, the transaction price has been unilateral upward.　　From June 2007 to 6506 yuan/square meters, to December 2009 of 13694 yuan/square meters, the project until the beginning of this June no new listings, but this year June has shown the average price of 14850 yuan/square meters.　　It is worth mentioning that the second-hand housing transaction information shows that the residential quarter for the sale of second-hand homes for 14000-16000 yuan/square meters, the new issue of the price of listings, still more than second-hand housing prices, did not appear the so-called one or two hand price upside down. The same situation prevails in other properties. Vanke Shanghai, another key real estate Vanke Gold City (city), from December 2004 (Vanke acquisition of the project before) sales average price of 6292 yuan/square meters, along the way, the May 2009 average price soared to 15714 yuan/square meters, And in December 2009 reached 23368 yuan/square meters.　　The current round of regulation of 4, 5, 6 three months, the average price is 30024 yuan/square meters, 28119 yuan/square meters, 30275 yuan/square meters, the prices of said completely groundless. By the end of last weekend, there were 64 local discount plates in Shanghai, and 21 discounts in the surrounding area. At the end of May, the number of discounted sales increased by more than 40%. However, to Shanghai 199 in the sale of items (excluding Villa projects) calculated, only slightly over 30% real estate prices loose.　　The bulk of the current loosening is even negligible compared with the big increase in the average price.　　The reporter noted that the absolute number of concessions is indeed increasing, but the real concessions are extremely limited. It is understood that the current discount discount items in Shanghai, the intensity of discounts from 99 percent, 98 percent to 90 percent, with the end of May discount strength did not change significantly.　　85 Discount Promotional plate, the basic price is the total discount, unit price concessions, such discounts are more real, usually preferential margins are also relatively large, while others such as VIP subscription concessions, home purchase concessions are relatively small.　　The real rise in virtual, preferential measures Limited, and the expectation of the huge gap between buyers, is the main direct reason for the slow recovery of turnover. Similar cases occur in many other cities of the country.　　In Beijing, before the news disclosed that the latest 15 items have obvious price reduction, but the sales office actual sale information shows that most of these projects did not reduce prices, and even many projects have not yet opened.　　Cover PLATE: Continue to gamble in the price range is limited, the price of real estate to expand the scope of the difficult expansion behind, is a larger proportion of the developers adhere to cover the plate does not sell, but also gamble this round of regulation and control policy loosening opportunity and market rebound. In Shanghai, as of last weekend, only 20 of the 61 developments scheduled for June were opened on schedule, and the actual opening amount was only 32% of the planned opening, and nearly 70% new discs should be openedNot open.　　What's more, June 25, Hohhot City real Estate Authority disclosed that Shanghai Greenland Group Hohhot Property Limited liability company, Inner Mongolia Golden Corner Investment Co., Ltd. and other 27 enterprises due to the existence of reluctant, such as the supervision of the regulatory department, and was ordered 15th rectification. It is understood that Shanghai June delayed the opening of real estate, including 19 villas and 22 residential projects. From the regional perspective, outside the ring accounted for 30, mainly located in Shanghai and Pudong, Minhang and other areas, outside the ring to the inner ring did not open 6, within the ring 5.　　In the center of Shanghai, Luwan's wing Yip Apartment two and the residence of Huangpu District 77, have announced the extension of the opening. Developers have chosen to delay the opening of the house buyers of the wait-and-see atmosphere is growing. According to SouFun June, the latest survey showed that 90% of the new buyers have not bought the first half of the purchase.