Developer's lucky cat: IPhone 6 drives the entire app market

Fiksu in Boston tracks 3.5 billion applications and 5.4 trillion marketing events through 1.7 billion devices. According to the survey, app and game makers ushered in the spring in October, with IPhone 6 and iOS 8 causing record downloads of apps. Most importantly, the operating costs of October were down compared to last month. As the holidays approached, marketers wanted to get larger downloads and spend less on marketing costs. But as brands and other big companies spend huge sums of money on apps and games, the cost of attracting customers on mobile devices is steadily rising. That's why the October cost of users ' access to $2.16 trillion from $2.25 trillion in September is worth paying attention to. Fiksu said the October download was 42% higher than in September, the top 200 of the free iOS apps daily download average of 7.8 million, a record high in the United States, the year-on-year growth of 39%. This is thanks to people who bought the iphone 6, who quickly installed their favorite apps after buying their phones. Fiksu also said that the cost of user access was down in October because users updated their software as they upgraded their phones. The apps that were first downloaded to the phone were not available to them, which made them a loyal user of these apps. However, the cost of advertising remains high, and the cost of acquiring a loyal user in October is 33% higher than a year ago. The installation cost of iOS rose to $1.46, up 21% per cent in September, up 59% from last year, representing a surge in advertising funding and fierce market competition. Although recent indicators have shown a steady increase in costs, the October index data gave an important trend: the application of the user's importance to the promotion, Fiksu said, mobile marketers must consider long-term sales strategy, understand how to keep the application and customer contact. In addition, we must also pay attention to the still unused Android opportunities, each Android loyal user October spend about 10 cents, the chain Rose 28%, down 26%. The Android installation cost CPI rose slightly to $1.1, up 1% from September, up 2% from last year.