Developers, ready to play a game of bravery on a fragmented iOS.

The iOS 7 penetration rate has reached 60% in a week's time, but as Jonathan Ive's new style has been resisted by many, a significant number of users have opted to stay on older versions of the system, as compared to previous versions of iOS. The situation is particularly evident in China, where, according to Chitika's historical data, Chinese IOS users are only 45% more willing to upgrade than American users. According to Pingwest, the data provided by the Youdao Cloud show that nearly 50% of their users still choose to stay on earlier versions of the system. But with that in mind, this time, Apple started to provide older system users with an earlier version of the app download. Apple, of course, wants developers to devote more effort to iOS 7 optimization, interface adaptation, and new API features for apps, and they've launched the "iOS 7 Design" section as an early recommendation for such applications. Ironically, not only is iOS 7 users able to see this block, iOS 6 users can. As a result, IOS 6 users may sadly find themselves wanting to install or update applications that are no longer available to the old system. This creates two dilemmas: on the one hand, developers have to devote a lot of effort to the new operating system design style and interactive logic support, on the other hand, these efforts may not be able to serve many of the previous users. In the App Store "for IOS 7 Design" section, there are 18 applications no longer support the old system, including Evernote, Zite, NYTimes, Omnioutliner, Drafts such a large number of well-known applications. Abandoning developers who continue to support old system updates is tantamount to abandoning subsequent support for some users who seem to have been "dumped" by Apple and developers alike. Although it was not the first time that the new system was released to support the old system, it seemed to me that in order to advance the new features and complete the functional and architectural iterations of the system, there was nothing wrong with the old version of the elimination. The problem is that, compared with the past, iOS 7 has created a significant user fault that magnifies the "version fragmentation" of iOS, which has been the subject of criticism on Windows Phone and Android. So, dedicated to the embrace of iOS 7, or to the older version of iOS users, is a very difficult to ignore the developers in front of a major choice-to give up the old system version of support is no longer to provide the latest features for this segment of users, competitors may find opportunities to divert users , continued support for upgrades and iterations of the iOS 6 product line means that they need to design, develop, and test two different versions at the same time, which undoubtedlyIncreases the workload of developers. In particular, for those tool-type teams, they need fast iterative capabilities to compete with similar products, and on the other hand, they need to be monetization in the form of premium pricing or advertising, based on a large number of users. Therefore, if you want to do both the old and the new version, it may slow down the speed of the product launch, the competitor in the signature, and if only support the new system, may lose users and benefits. This is especially true in countries with lower iOS upgrades such as China. However, if you believe your product is good enough, you may have the confidence to allow users to upgrade to their original "reluctant" version of iOS 7 for you. Evernote's CEO, Phil Libin, said in an interview with Pingwest that no longer supporting the old system is an adventure, but Evernote, which only supports the IOS 7 system, has counted 70% of users to complete the upgrade four days after it was released. Therefore, it is a brave game for developers to update the application only to a newer version of the system. Fortunately, Apple has always been able to offer relatively easy-to-use products and a better profit environment, making the best apps the first to appear on the iOS platform, bringing more loyal users and developers, and most willing to "pay" for Apple's system updates.