Developers should say goodbye to Microsoft Windows Phone

Wen/Su Yi The Global Mobile Internet is developing at a high speed, and its most basic platform architecture is the parallel world of Apple iOS and Google (Weibo) Android. We are also not short of innovators, with Microsoft Windows Phone (hereinafter referred to as WP) with BlackBerry BlackBerry OS to bring new competition. The mobile internet revolution all over the world forms the ecology on the platform, brings to our life the convenience and the custom change, also opens the huge gold mine and the infinite possibility to the practitioner. For the sake of the platform layout of mobile Internet, Nokia decided to eliminate Android as early as 2011 and use WP as the Lumia smartphone preferred system. More than 2 years, the current global WP platform mobile phone market share has nearly 80% by Nokia occupy. Nokia has also suspended its decline to achieve basic profitability. But until today, we still feel like a company that sells only hardware. WP platform also exists with other ecological market performance: its own application, is always cold speculation of Microsoft, the popular application developers, always postpone watching or reluctantly maintenance, has purchased WP platform Terminal users, there is demand but not satisfied. This gradually progressive into a serious bottleneck of the ecological platform. We can't control the development and existence of ecology, but we can get the identification, thinking and judgment from the problem. I think it's time. Identification: WP fragmented market performance according to market research company Gartner Data, in the first quarter of 2013, the global Mobile terminal sales, Apple iOS accounted for 18.2%, Google Android for 74.4%, Microsoft WP market share accounted for only 2.9%. As of June data showed that the Nokia Lumia shipments have exceeded 27 million, China's domestic WP terminal equipment total of 7.2 million, so far is still a small market to maintain micro-growth status. App, according to Microsoft Official data show, now WP store has more than 140,000 applications, WP users average download number of 55. In these application markets, there are also different differences between the US and European markets and the application development of Asian markets: hot applications in the US and Europe, hot application updates and lag in Asian markets, and widespread lack of high quality applications. Both Microsoft and Nokia have said they need to be given more time. Terminal sales, Nokia adopted a high open and low end of the marketing strategy: more flagship lumia1020, more low-cost WP new products into the market. To address the enthusiasm of developers, the improved Windows kernel makes application development easier, adding millions of of dollars of developer incentives to WIN8 and WP. Here can find a bipolar contradiction: WP terminal equipment sales growth, application market is far from follow. Microsoft and Nokia, a pair of good partners are clearly divided, although Nokia repeatedly said that the choice of WP is the right way, but today I think the WP front is more Nokia's own brand and users overdraft, in exchange for today's market situation. This and HTC in WP-terminal development encounter resistance, Samsung planning their own development system platform for the same reason-the global mobile Internet tide, WP behind the Microsoft seems to be behind. Thinking: Not market-oriented, WP deep SLEEPY bureau said WP lagging behind from the basis of looking at the reality, you casually open a WP application of the comments section, you will find dissatisfaction: the developers to determine the product online after the difficult profit, so will be able to get Microsoft's development incentive as the first condition, which caused a lot of popular application in the market delay, Design omission even missing, application end user experience is bad, WP user less and more try to pay application, wait for update miserable. If the former is worried about the potential for profit after the investment, the latter will spend money to buy crime suffered. From this point, compared with Apple's App store, the Android Market, WP's platform ecosystem is worse, and presents a worsening trend. Who is the problem? Or, after these data appearances, who is more responsible for solving these problems? I think the problem may be more out of Microsoft: the use of WP platform of the brand terminals, compared with the previous platform, there is indeed a noticeable improvement in the experience of the operation. But in the mobile end of the open market, WP in addition to the Xbox game almost no achievements. Importantly, WP and Nokia will take photos, maps of these important plates firmly in their own hands, rarely networked state of innovation support, which led to it is basically a developer dispensable third option. Most of the WP users will feel the same: the basic functions and hardware experience, WP terminal has obvious advantages, but as long as the use of networking applications, will soon be higher than the Apple Android short. That's a good idea. Nokia HTC These WP terminal manufacturers are still like selling only hardware. The root of this may be that Microsoft WP never understood the open market for mobile Internet: building a sustainable eco-platform, and then allowing networked applications to change the lives and habits of users. As for the competition between platforms, it is necessary to attract developers to the online in the first time, and to develop a unique competitive edge on the platform. This two point WP let us obviously disappointed, it does not occupy any one. Judgment: Microsoft Giants mentality, the wrong decision mobile Internet market as WP user experience angle, win8 and WP give me the feeling is Microsoft from PC Internet thinking to mobile end of a copy. Developers are belatedly slow to have user-scarce factors, but if developers are fleeing, the next step away from them is the user. Compared with Apple's Android boom in China, many domestic developers say, "Now the distribution platform for WP system is burning money for tomorrow." In fact, developers are not willing to deep into the WP platform, the ultimate reason is to worry about their own, but also to operate the heart of the platform: WP is not a mature market, and developers are a need to mature conditions of business behavior. The real situation is, most developers think "wait until WP sold to 80 million, I will sell", and WP and Nokia think "wait for me to sell to 80 million". And the user market will only say "the original good better." So say, moveIn the internet age, a company must be fresh and transparent to the market and users to elaborate their own concept planning. Foreign media have criticized Microsoft: In contrast to Apple, iOS developers and user groups can be assured that the platform upgrade of the adaptation experience problem, but when Microsoft launched the WP8, it openly announced that the operation of WP7 devices will not be able to support and upgrade to the next version. From the point of view of product operation, this is the self-confidence of the business model and the respect of the user market. We often adjust from the back of WP, can also be a glimpse of Microsoft and developers for WP not confident or blind self-confidence. Time is not much, with the growing number of developers fleeing with the user grudges, WP change is really imminent. Skip the appearance of the growth of market size behind, must be the business model and the initial positioning of the problem: the mobile internet era of WP, or more like that PC big guy. The big guy wants to hold everything in his hand, the communication between the developer and the user will be disadvantageous. Microsoft's immature appearance is actually more: Win8 tepid, surface version controversy, overpriced and abrupt price cuts. This is enough to reflect the immaturity of this giant on the mobile internet side. Mobile Internet is a multi-faceted market, and now between Microsoft and developers has been gradually cooling. This from the perspective of looking forward to the overall prosperity of mobile Internet, on the one hand, we look forward to Microsoft as soon as possible strong and powerful changes bring about change. On the other hand we sigh, sigh Microsoft and WP pride, so that the world's other people a little more likely. (Author Introduction: Sue One, Technology brand critic.) Share scientific and technological information and explore brand views. Micro-Credit number: Sue one. ）