Developers speculative mentality: side of the bargain side discount

Zhao in "The history of the most stringent" property market policy, the developers will never give up posture, the heart may not be so strong.　　Just the past "51" holiday, by the investment objective look mentality influence, the property market turnover drops sharply, but some real estate prices have appeared loose, developers quietly started "discount dark War", but the true price war is still far away. Hide and cover discounts in Beijing, the new open real estate mostly have different degrees of discount. A number of real estate deposits for the payment of housing, such as "10,000 to 40,000", "10,000 to 70,000" or "80,000 to 100,000".　　Beijing West Four ring a newly opened real estate, this means to play to the extreme, unexpectedly can "20,000 to 120,000". Some real estate is a direct discount. Many developers said: "One-time payment customers can play 95 percent or 96 percent." Shanghai is also showing signs of loosening prices. In the Shanghai "51" period during the exhibition, many developers did not directly hit the discount, but all conceal that they can give some concessions.　　Some sales in the end of the real estate, directly indicated that the total price can be reduced by 100,000 to 200,000.　　is located in Songjiang, a new open property, the row and the single Villa house price in 13,000 yuan/square meters, sales Miss said, one-time payment, you can hit 93 percent. This is the discount level for many real estate. In Hangzhou Xiacheng District Tide Wang a new open real estate, the price is 25,000 yuan/square meters, sales Miss said: "One-time payment, 1500 yuan per square metre."　　"The equivalent of 94 percent." Small developers move first however, the reporter found that most of the discount offers are local small developers, belonging to the "earthquake-resistant" relatively weak housing enterprises.　　They developed most of the real estate is remote, the unit price originally relatively low, easy to become hype object, so in the adjustment, the price may be the first to fall.　　Beijing Zhongyuan Sampling survey, in April Beijing 100 commercial housing projects in 68% of the project discounted, mainly concentrated in the five ring outside.　　Interestingly, in this round of discounts, Vanke said, "The three sales in Shanghai to maintain the original price."　　In the 2008 adjustment, Vanke triggered the first round of price adjustment war, its four projects in Hangzhou, the lowest 75 percent, immediately in the industry triggered discounts and trends. First-line developers of every move to become a small booth enterprise vane, it seems a strong first-line developers also have "can't carry" the time.　　Hangzhou Greentown's Lijiang apartment sales Miss said, now the average price of 32,000 yuan/square meters, if one-time payment, you can hit 97 percent, 99 percent mortgage. In 2008, the adjustment period, Greentown Group chairman Song had said, "The Greentown will never follow down."　　Because of the firm's decision not to cut prices, the Greentown had a large backlog of inventories, so that there was a shortfall in capital turnover. In the past two years today, Vanke has not yet had a price move, the Greentown has begun to discount sales. In fact, the Greentown in 2009, and many for the "Land King" project,Under the pressure of the new deal, it is perhaps the main reason for the quietly lowered price to watch out for possible capital pressures.　　Turnover plummeted from all over the situation, from late April began to plummet. SouFun's data show that the new deal after the Shenzhen property market turnover has been falling, the basic daily in 100 sets below.　　May 1, one-hand room deals 26 sets, May 2, only 7 sets of transactions. The Shanghai market is also not ideal. May 2 One-hand room signed 106 sets of units, yesterday, as reporters press time, deal 84 sets, of which 24 sets of residential.　　It is noteworthy that in the transaction of the 24 sets of dwellings, 12 for ordinary residential, all outside the ring, outside the ring no deal.　　According to the Beijing Real estate Transaction Management network statistics, "51" Beijing property market turnover plummeted, as of May 2, the Beijing property market excluding the housing after the housing sale of 394 sets, for the same period last year 650 sets of 60%, the chain this year Ching Ming small holiday two days before the 807 sets, is a fall in half. Hangzhou's property market also hit the freezing point, after April 18, turnover daily decline. April 24, the eighth day of the New Deal, the day of the main city only deal with 54 sets of listings, close to the most depressed market. May 1 Deal 39 sets, May 2 also only 59 sets.