Developing brand marketing in Pinterest

Pinterest, the US social graphic sharing website, has become the fastest growing user of social media, especially for women, according to the Next Web Wednesday article, the US Technology blog site. From this point of view, the major brand manufacturers should be in Pinterest as soon as possible to carry out various marketing activities.

Pinterest was created jointly by Ben Silberman (Ben Silbermann) and officially launched in March 2010. As of August 2011, Pinterest has been selected as "Time" magazine 2011 50 Best Web site rankings. By the 2012 months of February, the number of visitors to the photo-sharing site had reached 11 million. The current Pinterest.com site's recommended traffic (referral traffic) has exceeded the total traffic associated with the google++, YouTube and LinkedIn three sites, according to statistics released earlier by Shareaholic, the US sharing tools website.

But the executives of many brand makers still don't have a clue as to how to carry out proper marketing activities in Pinterest. To achieve this goal, brand manufacturers should first understand the basic operating mode of Pinterest website. The basic pattern of Pinterest is as follows:

Pinterest users can put different content pictures in different topic boxes, the title of which is "nail plate" (pinboard). Users can use the repinning to share images of interest and add "like" tags or comments to these images. Users get in touch with other users by following other personal nail boards or user-complete pages. Pinterest allows users to add new nail boards and reclassify picture content. At present the Pinterest website female user ratio is higher than the male, their interest hobby and so on lifestyle, fashion and family hobby and so on. Of course, this hobby of interest is also very easy to change.

The following are the seven ways that brand manufacturers listed in the Next Web Pinterest marketing Campaigns:

1. Product positioning

Brand manufacturers in Pinterest to carry out marketing activities, in fact, is also rethinking their traditional product positioning or marketing methods of great opportunities. What kind of theme are you going to set for your brand? How will you keep in touch with your customers? Random House Publishing has limited its product marketing to a minimum, thus focusing on literary interests. The company opened the elegant wedding nail plate and ideal reading place nail board, while for book enthusiasts to provide related gifts.

2, show their own characteristics

Pinterest is a place to show the interests and interests of individual users, so the activities of brand marketers should also reflect this. The main reason why users come to Pinterest is to be delighted with what they are interested in. This means that the "push-and-sell" approach does not work here at all. In other words, brand makers should come up with products and content of their own, so that users can be interested, and then the two sides can establish communication. The American handicraft store Jo-ann not only adapts to Pinterest's characteristics, but also knows how to motivate users ' creativity. In addition to the display of their own products, the store also opened a "food technology", "become a Disney princess", "Clock collection" (all kinds of clocks and pictures) and other nail plate.

3, add Pinterest icon

If you are an E-commerce site, you can add a "pinit" button on your site to make it easier for your fans to post your content to the Pinterest Nail Board. Pinterest users are unlikely to use Google (microblogging) image search to reprint your image (or simply do not reprint any pictures), so should allow customers to visit your site. American Crafts E-commerce website Etsy has added pinit buttons on its own website. It is important for potential users to find these sites quickly for small businesses that are doing business for a large number of Internet users. On the other hand, even if you are not an ecommerce site, you should also consider adding Pinit buttons. Relevant data show that Pinterest can bring a lot of recommended traffic for many brands.

4. Joint Action

In the Pinterest gift area, the site offers product promotion options. If the user uploads a nail plate, they can add the product price and content description for the nail plate, which will appear on the nail board. If the user follows the link, the user will be brought back to your product sales page. Therefore, we recommend that brand manufacturers in the release of their products at the same time, do not forget to share the content of others.

5, Content Update

Pinterest pictures have this feature: often reflect seasonal changes or other activities of the latest trends, such as holidays, Valentine's Day and new movies and so on. American Weather Channel (the Weather Channel) understands this: In addition to the release of the season-related nail board, the channel also opened a seasonal fashion, seasonal recipes, seasonal pet and seasonal education activities such as nail plate.

6, remember forwarding

Sharing is the core of the Pinterest business model. Similar to any other social network, the more active users are in the Pinterest Web site, the greater the chance that the number of followers of your nails will grow. Forwarding activities also often help keep content and users fresh. The United States Southwest Airlines (Southwest Airlines) In addition to the opening of their own product nail board, but also forwarded the aircraft crafts, grape picking travel and other pictures. The company's popularity in Pinterest has also risen sharply.

7, show the creativity of the fans

Pinterest provides the ability to display the content of "fans" while displaying your own products. American Food company Lindt opened a "your creative" nail plate to show different kinds of chocolate food. BedandBreakfast.com website has opened the "Travel Tips" nail board, the nail board content is provided by its global fans. Universities in the United States also want to use Pinterest and allow students to interact with alumni at school.