Developing countries will be the new main battleground for tablet and smart mobile terminals

Absrtact: We always say that flat shipments have developed rapidly in recent years, but how fast, and from the consumer's product holdings. A recent survey shows that 34% of American consumers have a tablet computer, up from 9 months ago

We always say that flat shipments have grown rapidly in recent years, but how fast and how quickly they can be measured by the amount of consumer products they have. A recent survey shows that 34% of American consumers have tablets, up 9% from 9 months ago.

Survey data show that 59% of households have Android tablets, and the proportion of households with an ipad or ipad mini is 59%. Given that some families may have more than one tablet, the total number of Tablet PCs with different platforms is over 100%. In particular, more than half of American households have a certain model of the ipad, followed by Amazon's Kindle Fire, which has a 31% market share; The third-most-Samsung Galaxy tablet.

Thanks to lower cost of tablets and falling prices, the popularity of tablets in American consumers, who earn less than 30,000 dollars a year, has risen by a single one, from 10% in August 2012 to 20%. In addition, the main purchasing power of such products is concentrated in the 30 to 49-year-old consumer population, as of the end of May, 44% of such consumers have tablets.

From the report, which came from the media survey, we found that compared to the last year, American households with tablet computers grew by 47%. Such data on the one hand means that the tablet is very attractive, and also means that the product is saturated, market competition will be more and more fierce.

Comment: Generally speaking, the American people's enthusiasm for digital products is the highest, so it is not surprising that such data will be available in the report. With the gradual saturation of the US market, developing countries will become the new main battleground for tablet and smart mobile terminals in the coming years.