Developing restricted network radios in the piracy crisis

Last week, New Radio founder Yang Yi's article entitled "Elegant Walk from Thieves" has again sparked concern over copyright issues in Internet radio. In this article, Yang Yi said, "Listen to FM complete steal Newradio all the show ... This is not the first time new radio has been stolen. Yang Yi to Tencent technology that this phenomenon is not the first time, the major network radio often some of the content of the program from other platforms. Listening to the FM founder Zhao Siming to Tencent Technology, listening to FM content does involve infringement, after being reported on the program to deal with the next frame, "We have to review the strength is indeed not enough." "At the beginning of this year, listening to FM was a collection of cross talk because of copyright issues." Over the past year, on the one hand, network radio has been the pursuit of capital, on the other hand, has not developed a mature profit model, as well as the frequent emergence of copyright issues in the development of network radio constraints. There are insiders on the Tencent Technology, network platform, the scarcity of high-quality content, user-generated content (hereinafter referred to as "UGC") audit of the intensity is not enough, as well as the business model is not yet mature, are to make network radio content "Porter" of the "culprit." UGC Content audit strength weak quality content of network radio content source on the one hand, is from the user's UGC. UGC types of radio representatives include Himalaya Radio, Litchi FM and so on. To Litchi FM as an example, users can directly click on the "Microphone" into the recording interface recording their own radio programs, completed, you can add background music. In order to avoid the copyright issue in the process of "handling" the content, individual network radio stations do whatever it takes. Yang Yi to Tencent Technology, he once had a program was a network radio broadcast content "grilled" down, then a word is not bad for another person to record again, and then spread on the platform, "is equal to my program is someone else high imitation, the report after the platform to put the contents of the rack." "There are people in the industry to Tencent Technology, in addition to some of the network radio copy content, more copyright issues or from UGC." Some network platform audits are not enough, leading to a large number of copyright issues, especially the background music involved, the person said. In this respect, Tencent technology consulted legal professionals. The person said that despite the music content uploaded by the user on the Internet radio, the network radio station is also responsible for the infringement. "If it is true that the user uploads, the copyright party can inform them to put the program offline, after the platform does not have to bear tort liability; If the user intercepts part of the music content rearrangement after the upload, also belong to tort. "Wang was once a CCTV" wealth story "," Reading newspaper Time "," opponents "and other programs of the host, in 2013 after leaving the CCTV set up their own since the media products" Uncle Kay story. " He said on Weibo that the "Uncle told stories" had a daily availability of about 400,000, but a large amount of pirated data was not available. "In fact, network powerTaiwan and we say hello, everyone signed a copyright cooperation agreement, you immediately from the pirated version. "However, the cost of adding content through copyright purchases is high." Listening to FM has purchased the Shan of crosstalk actor, but it is prohibitively expensive. "Now we have one months of copyright fees and even more than the previous year's operating costs, in the overall cost of the three points." "Zhao Siming said. Whether the issue of copyright infringement is due to the lack of UGC content audit, or network radio itself "handling" content, the fundamental or because the quality of the content is too scarce. has been a DJ for many years, and now founder of the original network radio Yang Yi told Tencent Technology, good content and the host is absolutely "can not ask" thing. The business model is still groping. As with video, the profit of Internet radio station is based on the growth and activity of the users, and the access to the users will undoubtedly require financial support. Last November, listening to FM announced the completion of a 10 million-dollar B-round financing by Ivy Captial, January 2013, Dragonfly FM won 2 million dollars a round of investment in Innovation Workshop, October Himalaya obtained by SIG (Haina Asia), Kleiner (Peng Hua Ying) and Sierra Ventures (Sheila Ventures) has invested millions of dollars in a-round investment. In recent years, a number of network radio team to harvest more than million yuan level of investment. The frequent involvement of capital has led to a small increase in the number of Internet radio stations at the end of last year, which has also led to a breakthrough in tens of radio stations such as FM, Himalaya and Litchi FM, and is likely to usher in a new boom this year. But it is undeniable that the Internet radio station is still in the "burning Money" stage, Himalaya, founder of Radio Jianjun has openly expressed the attitude: "This industry must be very burning money, we are ready." "A mature business model is still groping. Whether it is through advertising, value-added services, copyright distribution, games, from the community to the electricity business, or to do the vehicle intelligent hardware mining users behind the advertising value, a variety of models are still in the exploration, has not yet appeared mature business model. Advertising, Himalaya, Watercress FM has been action. Himalaya in a single period of 600,000 per cent of the column "jokes Come" implanted in a fruit electric dealer's small ads, and this file has been won millions of years of the title. The Watercress FM is an audio-spot advertisement. But this kind of simple and rough advertisement implantation method if improper operation, easily causes the user to dislike. Litchi FM from the open community, strengthen the interaction between the host and the audience, to the transition to the electricity quotient. In the case of Rai, the founder of Litchi FM, when the anchor with his talent attracted a group of fans gathered, docking sales is a logical thing. The auto application scene has also become a battleground for internet radio stations, including listening to FM, Watercress FM and Dragonfly FM. For example, Zhao Siming told Tencent technology that the smart hardware it sells is still at a loss, but he is pinning his expectations on the underlyingCreate the value of advertising. "Through the car hardware, you can put the audio ads accurate to those who have a certain consumption capacity of the crowd." "With the establishment of a profit model, network Radio wants to promote the output of quality content by the way the host is divided." "After the commercialization and good ecological environment, the anchor will be more motivated to analyze the user's favorite content, the income will be linked to the number of listening to improve their content." "Zhao Siming said. But is a good business model sure to bring quality content? From the anchor level, the business model to bring quality content seems to be only network radio "wishful thinking." Yang Yi to Tencent Technology, good program content is usually met but not to ask, and the profit model is actually not related. A program can be transmitted, usually depends on a variety of, including the personal quality of the host, the knowledge structure can support a program, the content of the program can withstand the market test, acceptance and love by the user, the content of the program is sustainable. He said, for example, that the New radio, one of the program "Go abroad to university" host Shangan has been a foreign company executives, as a number of university MBA professor, has visited more than 80 universities in North America, but also an experienced host. "We've been preparing this program for 8 months, and we've been doing it again and again," he said. "It is understood that the program on the day on the line reached 100,000 downloads." "The effect is not simply to be broken by money, but the good is based on people, not business models." Yang Yi said.