Development and marketing strategy of shareware

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This article is mainly about how to use their own products (whether shareware or Web services) to make a profit planning, although the software production and website promotion is not the same, but the overall planning idea is similar.

Shareware and service sites are becoming more and more like, many Web 2.0 sites actually share software with the same essence, but the external manifestations are different, now have a fashionable term SaaS (software as a service), said software is becoming more and more like a network service, so Planning and marketing for software and Web sites should be the same idea and approach.

Selection of Routes

The first is to choose the domestic market or the international market. Different market development paths are different. Relatively speaking, the domestic market price competition is very harsh, product sales rely on individual strength is not easy to complete. The international market has more reasonable sales price of software products, the return is relatively rich.

Therefore, if the English customs, software or services products, the priority is to choose the international market. There are a number of pioneers in the success stories, many people do software to go international routes, a monthly income of tens of thousands of of dollars, and almost identical software in the domestic but not to sell. There are many reasons for this, mainly in the international market than the domestic market superior and norms more. Its advertising price or product price than at least 10 times times higher than the domestic, the result is that the sale of the same software, the international income than domestic income 10 times times higher, the same Web site ads Click, the international IP than the domestic IP price is also 10 times times higher. For example, shareware author Zhou Yi, a very simple MP3 to CD software, had a record of 40,000 dollars a month.

Product selection

Product selection is very important, early planning to make a product, the first to understand the same products in the international or domestic market how big? Who is the main competitor? Is there a monopolistic opponent? If you find that a very strong competitor is making the same product and has monopolized most of the market, then do not make a similar product.

Potential competitors

Well, if you've chosen a good product, there are no competitors on the market and sales are very good, then you should keep a low profile and see if potential competitors are involved in the market. Unless your product has an "impossible to imitate" feature.

Or to cite the example of Zhou Yi, when the income of more than 40,000 dollars a month, bought a "BMW" sedan, more fatal is in the CSDN wrote a lot of articles on the success of their products, including detailed marketing technology, channel strategy, etc., which for China's overseas sharing software development is a great impetus, Overseas shareware authors show exponential growth, but for Zhou Yi himself is a decision to make it regret, overnight out of hundreds of and their own products of the same type of software, and some do better look, their product sales plummeted, for more and more imitations, Zhou Yi had to give up the original domain name, And to develop a mysterious new product, the product is not expected to tell anyone else.

For China, a country with a very rich human resource, there are a lot of potential competitors, so keeping a low profile is a basic rule to protect yourself, as someone said, "Make a lot of money".

Advertising to burn money

Sometimes we run into sales or website traffic and we should "burn the money".

Overseas products, the main way to burn money is Google AdWord or other online advertising, how to burn money is also a learning, the basic strategy is to burn the least money to get the best results. Here is a lot of knowledge, you can refer to the "Google AdWords ads 12 Tips" this article.

Investment banking

After the product sales, should also have thousands of dollars monthly income, how to do next.

Money can be born, and money can be called capital. If you put the dollar in the bank, then it depreciation every day, at this time last year, 1000 dollars can be exchanged for 8276 yuan, now only 7800 yuan, so I suggest that the current situation, the majority of dollars into the renminbi, into the domestic stock market or real estate, Investing in stocks or real estate is a good way to invest and manage money.

But I do not propose to change the dollar into renminbi, because the United States is the world's most developed countries, the risk of holding the dollar is lower than the risk of holding renminbi, reasonable use of not to do some low-risk funds, can also get good profits, enough to make up for the losses caused by the depreciation of the dollar.

Another kind of higher risk investment is to fry the foreign exchange, fry the foreign exchange and the stock market has the very big risk, needs to have certain financial knowledge and the international news, if the fund quantity is not big enough, and does not have enough time to pay attention to the changeable international situation, is not suitable to fry the foreign exchange