Development planning of an enterprise network marketing department

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today our company began to work, and put into a tense working state, the next day is closely concerned about the search engine movement and the company's recent situation of those websites. In fact, to tell the truth, corporate website marketing is not a lot of people fit to do, especially in charge of corporate website search engine ranking work, this work every day is facing pressure, every day the search engine algorithm may change, each change in the company's website ranking may be lost, The people who do this job must have a strong ability to withstand stress. My job is responsible for the company's corporate website search engine rankings, and now can only be maintained, because Google and Baidu related keywords first page of 10 information basically we can account for 8, and the top three are generally our company's website. But this is not satisfied with the boss, he needs Baidu and Google's top three pages are all our information, hehe, maybe you will feel very ridiculous, but this is true. We only work hard to do, but to really achieve his expectations I do not think the possibility of AH. After all, Baidu is not my home open ah. and pull far, hehe, today I just want to write a point of their overall network marketing work ideas.

I have been engaged in this industry for 2 years, it has been a research enterprise network marketing This piece, has been engaged in this work. I personally think that if an enterprise to do network marketing, the best or in their own company to form a small Network marketing department. The number of people in this department can be determined according to the situation of their company. Personally think this department is best to include four kinds of jobs: Website Construction, website Art, website editor, Network marketing specialist. The company's development of this sector can also be divided into three stages: Team formation, division, and steady development.

The first stage: Team Formation:

This stage as long as the enterprise just started to form the network Marketing Department team period, I think first should recruit a

A network Marketing supervisor position, at least one to the enterprise network Marketing has a certain experience of people to temporarily for the company's network marketing department to do a plan, and then is to recruit a website to build people, a website art, a website editor. If the early stage of the enterprise to save money, website construction and art may also be a person to competent. So the early stage of the enterprise to build a team at least 3 people. The overall head of a network marketing, the position of the people need to promote the Enterprise website marketing has a certain experience, and the search engine rankings and enterprise BtoB platform to promote to have certain experience, in particular, search engine rankings, the general early-stage enterprises need a strong ability to SEO Network marketing professional personnel. Then is the website construction, the Prophase enterprise may recruit an ordinary website construction personnel, to the ASP program is very familiar, can use the dynamic generation static procedure to build the enterprise website to be OK. Then recruit a Web site editor to update some of the company's web sites and to post the information on the Internet.

Phase II: Sectoral subdivision

In fact, this stage is the enterprise's Network marketing department developed to a certain stage before the beginning, the premise is that the establishment of the department can give the company's business volume to bring a certain degree of improvement, the company itself has a certain strength to develop this department, the company hopes to create a network marketing professional team to promote the development of enterprises and the company's business volume of promotion.

When it comes to sectoral subdivision, I personally think that a relatively complete network marketing department should be divided into 3 small departments: Website Construction: Responsible for the company's website building and maintenance, responsible for the development of the post industry station. Type of job has a website background design and the foreground website art.

Website Editorial Department: Responsible for all the company's website information editing and post-industry site content editing and collation, and regularly combined with the company's business to write some soft text to promote the company's business. At the same time also responsible for some Web site column planning. The main job is the website editor.

Website Promotion Department: is responsible for the company website Search engine promotion as well as the industry BtoB platform promotion and so on, is responsible for the company website search engine rank, is responsible for the later industry website promotion. At the same time, the extension staff need to use some of the network free platform to release a large number of company business information, improve the company's exposure on the internet, improve the company's search engine information.

The main job is SEO supervisor, website Promotion Commissioner.

At the same time, we also need a relatively strong technical ability and management capacity of the Network marketing Department of Supervisors, to coordinate the work between the departments, to lead us to do a good job of network marketing promotion. In fact, as some big companies, in particular, some group companies generally have a relatively complete network marketing team, their work is more detailed, such as Huawei, their website marketing department of the type of job is said to reach more than 40 kinds, these are based on the situation of their own company. But the individual feels a complete network marketing department basically divides into these three big blocks: the website constructs, the website edits, the website promotion.

Phase III: Steady Development

A network marketing department of the formation of a good only to the innovation and development, in order to bring greater benefits to the company. The rapid development of the Internet is well known, mail promotion to the Forum promotion, blog promotion, to the current search engine promotion, BtoB platform promotion, an excellent network marketing department is definitely a trump card, should he is the first step in the enterprise market, he can in the enterprise information spread over the internet every corner, Keep your customers around the world.

At present, most enterprises or by doing their own corporate web search engine ranking way to choose their own potential customers to find themselves, there are many companies to do a lot of websites to monopolize the ranking of some search engine keywords, but the purpose of the search engine is the user experience, It's impossible for a company to occupy a keyword in front of all the rankings, even if your company found some very powerful SEO did, but this does not feel long, search engine will continue to the user experience this road continues to develop, the end user search results will be very large. So now as a corporate network marketing department in the end how to better in the Internet to promote their own business. Personally, I think it's an excellent network marketing department should develop the company's business by promoting the cooperation between the website of the Enterprise and the website of the operation Industry. Through the development of the industry's web site to control the right to speak on the Internet, I have a friend in such a company, their company's industry is to sell a certain electronic industry machinery and equipment, They use the industry's talent network, data stations, industry BTOB Platform, information network, forums and other types of industry sites to monopolize the industry's voice on the Internet. I think the network will slowly move towards the development trend of the industry localization. In the future, the competition between Enterprises ' network marketing should be the competition between their respective industry websites. Enterprises through the operation of the industry website to promote the company's business will become a new trend!

The above is the Shenzhen SEO for the development of enterprise Network marketing Some personal ideas, I QQ is 373571187, sincerely hope to communicate with more friends, thank you!!