Development strategy of software company viewed from e-commerce software development Company

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Development strategy of software company viewed from e-commerce software development Company

Zhang Jiaquan/Wen

China's E-commerce after 10 years of development, ten years ago, three mountain in today has been a certain degree of settlement, which of course, and E-commerce predecessors of the exploration and efforts are inseparable, but also because of their tireless efforts, ushered in the spring of E-commerce in China. Now Business-to-business, Business-to-consumer, Consumer-to-consumer Three models of Web sites Blossom, the big giants gradually into our eyes.

Wang Juntao that the future of E-commerce will be more and more dispersed, and will not become more concentrated, I basically agree that the dispersion should be more people to join the field of E-commerce. They can be large traditional companies, companies, individuals, can have their own E-commerce platform, but not to say that the core weakened. On the contrary, I think the future development of E-commerce in China will be a multi core, large base of the geometric multiplication of development. This geometric doubling of the e-commerce community, their main group is mainly traditional industry enterprises or companies, individuals, they do not specialize in the mall technology developers. So it can be said that E-commerce software development company Market is broad, but the competition is extremely fierce, e-commerce software How to develop it? Here are three kinds of corporate development models:

The first: The core of the whole, that is, a product for the core of their own company, and then the other two kinds of software development companies. This mode of performance is most obvious is the Chengdu Yi Network Technology Co., Ltd., easy to think Software (changehope.com) in order to Easy Business Network (business-to-business) in the domestic dominance, determined in the field of E-commerce software development unshakable position. And with its strong technical strength of the development of the easy to think mall (consumer) and want to Multi-User mall (Consumer-to-consumer), in the function and performance inherited from the Easy Business Network (business-to-business), in the E-commerce market has made a very good market share.

Second: Focus on a single type, that is, a product focus on the development, in order to continuously improve their product development model. This model in the domestic most successful is the Shopex mall, is a typical focus on the development of the company, his success I will be at the point below.

The third type is the cooperative orientation, which is directed to a pattern, and then with a software that combines mutual development. This model is the recent ecshop join sing to create a typical, ecshop focus on the Business-to-consumer, but he joined sing after the creation of the Discuz community with the formation of perfect mutual assistance to promote relations.

Combined with the above three models and our long-term groping found that the development of E-commerce Development Company presents the following characteristics:

1, the core product system:

How a company determines its position in a large number of companies, how to let others mention your company to know what you are doing, which is very important for the development of the company. For example: The mobile phone is the first thing people think about is China Mobile communications, the first to think of fixed-line telecommunications. The same business software development company should have its own clear positioning, although only three models of software products. Technology desalination: The point is not that we don't value technology, but that technology is no longer a major competitive force between companies and companies. Now the major business software companies to develop products in the basic consistency of functionality, that is to say you have some I also have, today you are doing things tomorrow can be used to you learn to use in my products. I also want to put forward such as search engine optimization technology, data processing speed, Web site functional Things must not be overlooked.

2, the service is aggravated:

We should all know that a software pricing is composed of two parts, that is, the value of the software itself and upgrade the value of after-sales service combined. Mall software company to develop their own products sold to customers, after the user's after-sales service with any adjective can not describe its importance. Your good after-sales service will directly affect whether your software can be bigger, stronger, whether it can be recognized by the majority of users, whether it can be users to their own potential users to recommend. The form of after-sale service is various, but the speed and quality of solving the problem is the best? I have used dz, I feel in the after-sales service is not only timely solution and high effectiveness. At the same time I have also used another company's software, solve the problem efficiency, and the answer is ambiguous, can not fundamentally solve the problem, finally can only give up.

Inertia thinking:

People's thinking is the same as the natural law, there is inertia. For example, I used Shopex for the first time, the operation of it with the use of gradually skilled, and then see Ecshop, temporarily do not consider the function, but I always feel strange, all kinds of things to learn from scratch, so temporarily put down. So the sooner your software gets into the customer's mind, the more likely it is to reach sales.

Brand Impact:

You like a brand, so you will like the product associated with him. This rule I think we all have feelings, such as I like Sing so ecshop to join with it, I also like to pay attention to. So aligning with well-known software companies is also a good way to promote your brand.

Channel Alliance:

I think this rule is the most destructive, users buy their own programs must find a virtual host to install. If you can establish a partnership with space service providers, promote each other is a good way to tell the truth I was because of the space service provider and know Shopex.

Software Alliances:

Two or more software companies use their own software advantages to establish a model of mutual promotion. For example: Easy to think software and wind news software, easy to think software and sing to create a cooperative relationship.

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