Development trend of micro-marketing in three-tier cities

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In recent years the Internet development is really fast, many people still do not understand what the computer and network is a thing, now smart phones, micro-letters, micro-marketing and other concepts are overwhelming.

Today, micro-marketing in the first-tier cities have been in full swing, but in the three-tier city where everyone is still in the wait-and-see attitude, even if some businesses try to micro-marketing, but most do not know how to promote, such as Figure 1 is the micro-marketing structure.

The main obstacles encountered in the three-tier urban micro-marketing are:

First, some large businesses in the Local has a good reputation, there are many branches, consumers can easily find them. These companies believe that new marketing methods have not brought them much benefit. For example, a catering boss I know has 12 outlets in the city, and every business is good. He told me he agreed with the micro marketing approach, but now that the business is so good, it's hard to do better and there's no need to devote energy to a new marketing approach.

Second, small businesses are on the sidelines. Some of the smaller bosses are iffy every day, and they think these things are very, very unreliable or don't know how to use them. They are still accustomed to using their usual means to attract customers. A boss and I said, I suddenly put thousands of or even tens of millions of money to go inside, also do not know how the effect, if I put these first to do activities, can bring direct results.

Third, some businesses have used micro-marketing means, but are in a very shallow stage. There is no systematic method, of course, there is no good effect, which also makes many people lack of confidence in micro-marketing. I have a friend in the local well-known scenic spot to work, they opened a micro-letter platform, but little attention, micro-letter platform does not have any activities, this platform has not produced too much effect on the scenic area.

In short, the main resistance is that everyone's network marketing idea is insufficient, also unwilling to invest, no professional ideas.

In three-tier cities, how should we promote micro-marketing?

For those of us who are doing micro marketing, we have a lot of work to do:

First of all, micro-marketing in three-tier cities should be gradual, starting from the initial micro-marketing. Local companies, whether from capital or manpower, will not make too much investment, they often have to wait until a certain effect before the further input.

Second, to make some good cases, especially in some industries to help all companies in micro-marketing to achieve certain results. The success of several enterprises will immediately affect other enterprises.

Third, the promotion personnel must have the high professional quality. Local companies on the concept of micro-marketing is not very clear, always for the micro-marketing promotion staff not only to recommend products to customers, but also to be able to advise them. So that these people will be assured to give us things to do.

The bosses of small cities are a bit behind the net, but they also have real needs, and they need people who can do things for them. Small city competition is also much smaller, if the salesman can sink down, slowly to do, will be able to obtain these people's approval.

In short, the small city of micro-marketing can still do a promising job, see who can do it with heart.

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