Dark green double-ended 3D hardcore grid killed by the mobile game "darkness light" since the official opening test on May 9, with the speed of less than 20 days to create a revenue breaking 40 million the industry's fastest record. According to the latest statistics, "Light of Darkness" alone recorded a one-million-yuan mark in June for a single month, and yesterday it set a record of breaking 6 million yuan in one-day top-up revenue. What factors contributed to the "darkness of light" as a dark horse in the page travel market in 2014? We interviewed with questions the dark light R & D team Cyclone Smart, a very technical strength in the industry but little known R & D company.
Green fruit smart co-founder, "Light of Darkness" producer: Liu Rui
Q: Hello Liu Rui! Many people, including peers are not aware of the Green Smart, can we briefed the next fruit Smart?
Liu Rui: Nice to receive your interview! Green Fruit Smart was established in 2009, from the beginning we focused on the 3D page travel field, has been insisting until now, during which we made about 10 products, the team also from the original 10 来人 development to now more than 200 people should Growth is fairly fast. In particular, "Heaven", the first product of green fruit, should be the first truly 3D page tour in China, also achieved very good results in South Korea; I think the greatest advantage of green fruit is that we have our own The core technology: Fancy3D cross-platform engine, all our products, including page games, mobile games are based on the F3D engine developed by the performance of the engine you can see through the "dark light" this product, the performance is very good.
Q: The "dark light" as a dual-end product launch, is not considered in the beginning of development has been considered good, do you think the advantages of double-ended where? In fact, the client games and web-side games user groups still have some differences in user positioning, is how to choose?
Liu Rui: Yes, at the beginning of the R & D has been determined that it is a double-ended products. We think the current pager market, players taste is gradually changing. In the past, it might be that players would eat page breaks as after-meal desserts; but now we see that many of the new pagers come from previous end-users, as evidenced by the fact that in Internet cafes you can watch To many users are playing a page tour, but does not prevent him from playing a game of LOL at the same time. Therefore, we think that products like "Light of Darkness" will surely find resonance in this group of players.
Q: What do you think the key to the success of "The Light of Darkness"?
Liu Rui: "The Light of Darkness" is indeed beyond the performance of our current expectations, but it has not exceeded our expectations. Currently on the market 3D page masterpiece is not much, and 3D page tour in the country has always been the best of our green fruit smart project. First of all, we think that with the quality of "Light of Darkness", we can firmly occupy a place in the 3D page travel market. Secondly, thanks to the powerful operation strength of 360 and the Youxi.com platform, they have a profound understanding of how to promote one In addition, our R & D team for the operation of the support and response is fast, for which we have developed a series of mechanisms to continue to support the maintenance of product operations.
Q: What experiences made the most profound impression in the product development of "Dark Light"?
Liu Rui: insist, stick to their own ideas! The "Light of Darkness" has lasted more than two years of research and development, and even more serious efforts have been made since the project was started. During the game, we repeatedly tweaked our thoughts and tangled the game between fun and business considerations, causing some game systems to be overthrown. But in the end we insisted on the game-based approach, which is risky because most page-surfing products are "short, flat and fast" models of "sucking money," and failing means more than a hundred people The team paid more than two years to waste. But we persevered, more fortunately, Black Light succeeded. Judging from the response of players to the "light of darkness", the road we have chosen is right.
Q: "The Light of Darkness," the excellent picture and gorgeous effect is commendable, you just mentioned it based on the Green Smart Mobility independent development engine, can a brief introduction of this engine? This engine compared to the more popular Unity3D engine, what are the advantages?
Liu Rui: Fancy3D engine Before the establishment of the fruit, we have been focused on the accumulation of technology in this area. At present, apart from the product team, we also have a dedicated engine team to provide technical support for each product team, which is relatively rare in the page R & D company. Green fruit set up these years, we research and development of more than 10 models are all based on F3D engine, it can be said F3D engine development efficiency and performance is beyond doubt. More importantly, the F3D engine is the only 3D engine developed in China to support cross-platform product development. Currently, the F3D engine can develop gaming products based on IOS, Android, and the page and micro-end.
Unity3D engine is currently used by more engines, Fancy3D relative to Unity3D, our development costs and development efficiency is higher, the cost and cycle of using Unity3D to develop a product are very high, but the fruit in recent years, the use of F3D engine, Has developed nearly 10 excellent 3D products with excellent quality and various themes, including "Century", "Celestial Age", "Queen's Sword" and "Light of Darkness". In addition, the company also uses the F3D engine to license Developed "swept the world", F3D engine's outstanding performance, has been fully proven market performance; In addition, Fancy3D engine also supports cross-platform product development, which in addition to the Unity engine in the country, only Fancy3D can do; I believe in the future After we opened up the F3D engine, our localization support for the R & D team will be better and better than Unity3D.
Q: Now that the "Light of Darkness" was a success, what are the new plans for products made by Cymbidium, such as mobile games that are currently very hot?
Liu Rui: First of all, we will continue to focus on the field of 3D micro-end products. This is an area where we are very good at the same time having a competitive advantage. The mobile game market is now developing rapidly. We have completed the necessary technical reserves in this area. As one of the areas to be highlighted in the future, as of last year, our F3D engine team has completed product R & D support for IOS and Android platforms. This year we will release a 3DARPG mobile game product based on the F3D engine and believe that soon Can meet with you! In addition, Qingguo will soon formulate an open F3D engine policy, we have completed the SDK and other necessary preparations, we hope that more R & D team to use our engine to develop products, I believe the F3D engine will be everyone except Unity3D In addition, another very competitive option!
Q: The popularity of mobile games, so that adherence to the developer in the pagers market ten does not exist, how Green treats the development of pagers in the field of today's situation, at the same time, in the coming days, will continue to launch more Page tour works?
Liu Rui: I firmly believe that the future of travel lies in 3D and micro-side. In the current network conditions are getting better and better, the page travel products have more room to play, we also see that many end-travel products are doing micro-end. Like our "Light of Darkness", on the whole, it may be closer to end-game in gameplay, but drawing on the characteristics of page travel in the form of operation, the future Green Fruit will continue to maintain and expand our 3D page tour The advantages of the field, the introduction of more and better 3D page travel products.
Q: Is there any research and development experience or lessons can be shared with peers?
Liu Rui: Green Smart Since its inception in 2009, we have been struggling in the page industry struggling for 5 years, as a very low profile company, we have created the country's first page 3DMMO "Heavenly" and get excellent overseas Repercussions, but also experienced the failure of several projects, the company even once came to the brink of life and death, but in the end, we survived and succeeded. This five years give me a lot of insights, share a few points to everyone to encourage each other:
l sincerely treat your team. Game development is a complex collaborative project, hundreds of people pay years of youth, a person's golden age can have a few years? So let's give everyone in the team a promise that your efforts will be rewarded, and that we are honoring this promise. So no one gives up even when the company and the project are at its lowest point, and no one leaves. Here I'd like to thank my team in particular.
l stick to what you insist In the field of 3D page games, Cyclone Mobile has accumulated 5 years, and we have always insisted in this field; the same, in the "dark light" we have a firm belief: do distinctive, thoughtful products. Green fruit has been focusing on the 3D gaming field for the past 5 years. As mentioned earlier, we experienced some repetitions in "Light of Darkness", but eventually we insisted on our own ideas to make a truly fun product.
l Do what you can do best. The product quality of "Light of Darkness" has been unanimously approved by everyone. It can be said that our requirements for product details have reached an almost demanding level. Art effects and scene designs have undergone several major self-defeating changes since players Not easy to fool. Now it seems that these efforts are worth it, "Dark Light" has exceeded the quality of many client games, we will continue to work hard.
Q: Finally, we congratulate "Light of Darkness" for breaking the billions of dollars in flow of water. Is this game a higher expectation while enjoying the joy? Achieve such remarkable results, how you and your team will give back to players who support this game?
Liu Rui: Yes, we, including our partners, have more expectations of "Dark Light," and the latest data so far in July has supported our expectation. We believe "Dark Light "will surely become one of the best performing page games this year. For our R & D companies, we can only return the "dark light" users with their pious and grateful attitude, more efforts in the follow-up research and development support and maintenance, and without their support, there will be no success of the "dark light"!