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Now website optimization articles flying, but know your own website still exist which disadvantage is the first step of optimization, the site first detailed diagnosis analysis, because only the analysis of the site existing problems can be very good to put forward optimization plan, can have planned to optimize work, to avoid one-sided optimization. The right remedy, can charm.
Below we do a website Diagnosis report, do not have a fixed mode, as long as the careful analysis of the site, make a detailed optimization plan is the most important.
1. Title Label
The original label in the absence of effective target keywords, should be based on the target keyword to determine the site's label optimization. Keyword selection, or spend a bit of time to do a good job of similar sites. Take its essence, also good combine own advantage.
2, the overall structure of the Web page
does not conform to the standard, the code structure is bloated, not conducive to search engine crawl, should be strictly in accordance with the standards of the Web page to modify, so as to simplify the Web page code, conducive to search engine crawling and future maintenance. Can div on Div!
3, the Web page exists script file code
There are a lot of CSS and JavaScript script files in the original page, because the search engine still can't recognize the script file, that is, the script file is useless to the search engine, but also increase the burden of the Web page (code too complex), reduce the search engine crawl speed and success rate, Also reduces user browsing speed.
JavaScript scripts should be written to a. js file, the style{} code written to a. css file, defined as an external file, and named with a keyword.
4. LINK structure
There are a lot of illegal characters in the Web page, such as: Http://www.xinxian.cc/_?&=abd&def ..., a bunch of URLs. If there are too many search conditions, then fake static bar.
5. Meta tags for web pages
The keyword density in the keyworks and description in the Web meta tag is not enough and is not optimized according to the content of the Web page. The density of the target keyword should be increased.
6. Picture
Too many pictures, too big. Should avoid using too large pictures, if there is a picture list, to the image processing into a small map, only to modify the role of the picture to write to the CSS file, to ensure that the search engine is to provide real content, rather than a lot of meaningless things. Also, the picture should be renamed according to the keyword.
7, Content
The content of the Web page is scarce, and the density of the keywords included is far from enough. The target keyword should be reasonably arranged in the content of the Web page, in the content, add links to the target keyword.
8. Alt Label
There is no corresponding label for the picture. You should add the corresponding ALT tag to the picture.
9, file, folder renaming
The files and folders in the Web page are not named according to the target keyword. You should rename the directory name and file name based on the keyword.
10, Google Map
No Google Maps were created. Recommend the production and submission of Google Maps, which will be more conducive to Google crawling robot crawling index, notify the search engine which pages have been modified, the importance of each page, custom update frequency, etc., which will improve the index site content efficiency and accuracy.
11, to the major search engines, open Directory submission site
Should be active to the major search engines, open Directory submission site, speed up the search engine to crawl the site, so as to get a better ranking.
12. Less External links
External links to your competitor's website: www.aaaaa.com 1500,230
External connection of your website: www.bbbbb.cn 13
You should look for as many high-quality external links as possible. Website promotion is not easy to live, is to send time and experience.
13, sub Domain name
With the two-level domain name for search engines it may be considered an independent site, set up with the target keyword-related subdomains, the domain name contains keywords in the rankings of the site is also a great advantage.
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