Diagnosis, optimization measures and marketing methods of credit card network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago to apply for a credit card, so to the Internet to search for a "credit card", one of the so-called "credit card portal" site caused by SEO research and practitioners Shelain attention. The website's domain name is xinyongka.com, first has the domain name superiority, but its website SEO and ueo do is really lets the person not be flattering. The following is the Shelain for the website entitled "Site diagnostics, SEO optimization and Marketing methods" of the program, welcome and peer friends Exchange.

Summary Catalog

Web site Host Server diagnostics

Second, the site ranking and site rankings query results

Search engine collection number and reverse link number query result

Iv. diagnosis and optimization of keyword ranking

Page title Diagnosis and optimization

Vi. META tag diagnostics and optimization

Vii. User Experience (UE) Diagnostics and optimization

VIII. Website Promotion Marketing method

Web site Host Server diagnostics

IP Address: 211.160.78.110

Domain Name: xinyongka.com (Registration date: 2002-07-08)

Server location: Beijing CLP (Beijing-fibrlink Communications Co., Ltd.)

Under the same IP domain name (with the server under the site): A total of 6, respectively, as follows:

1, www.xinyongka.com

2, xinyongka.com

3, jianzisheng.com

4, yiqifu.com

5, szwaigua.com

6, Qcnqc.com

Jianzisheng.com and qcnqc.com all point to xinyongka.com.

Host quality: IP and the same IP under the domain name is not subject to search engine penalties, server host speed Excellent, host ok!

Second, the site ranking and site rankings query results

Website name: China Credit card Portal

Query domain name: www.xinyongka.com

Pagerank:1 (pr value is too low, should be at least 4)

Alexa Rankings: 333065

Sogou rank:31

chinarank:76343

Search engine collection number and reverse link number query result

Baidu: included 81, reverse link 112

Google: included 361, reverse link 2

Yahoo: included 294, reverse link 133

Sogou: Included 293, reverse link 426

Yodao: included 5, reverse link 192

(Note: The above data query time: 2008-8-18 21 points)

Iv. diagnosis and optimization of keyword ranking

1, search keyword one: "Credit card" (Search heat: ★★★★★)

Baidu: Search results ranked 38 (fourth page, line eighth)

Google: Search Results ranked 62 (the second line on page seventh)

Yahoo: Search results are ranked 100 away (after page tenth)

2, search keyword two: "China Merchants Bank Credit card" (Search heat: ★★★★)

Baidu: Search results ranked 100 after (tenth page)

Google: Search results ranked 100 after (tenth page)

Yahoo: Search results ranked 100 after (tenth page)

3. Search keywords Three: "CITIC Bank credit card" (Search heat: ★★★★)

Baidu: Search results ranked 100 after (tenth page)

Google: Search results ranked 100 after (tenth page)

Yahoo: Search results ranked 100 after (tenth page)

4, search keyword four: "Apply for credit card" (Search heat: ★★★)

Baidu: Search Results ranked 18 (second page, line eighth)

Google: Search results are ranked 100 away (after page tenth)

Yahoo: Search results are ranked 100 away (after page tenth)

5, search keyword five: "Credit card Application" (Search heat: ★★★)

Baidu: Search results ranked 81 (the first line on page nineth)

Google: Search results ranked 100 after (tenth page)

Yahoo: Search results ranked 100 after (tenth page)

6, search keyword six: "Online application for credit card" (Search Fever: ★)

Baidu: Search results ranked 100 after (tenth page)

Google: Search results ranked 100 after (tenth page)

Yahoo: Search results ranked 100 after (tenth page)

7, search keyword Seven: "Apply for credit card online" (Search Fever: ★)

Baidu: Search results ranked 6 (first page, line sixth)

Google: Search results are ranked 100 away (after page tenth)

Yahoo: Search results are ranked 100 away (after page tenth)

8, search keywords eight: "Free credit card" (Search Fever: ★)

Baidu: Search results ranked 100 after (tenth page)

Google: Search results ranked 100 after (tenth page)

Yahoo: Search results ranked 100 after (tenth page)

From the above query data, the Chinese credit Card website (http://www.xinyongka.com) in many popular search keywords search results ranking is very good. The following from the impact of search engine rankings related factors to diagnose the reasons for the ranking of the site, at the same time give optimization measures.

Page title Diagnosis and optimization

Home title: "Credit card-China credit card portal (xinyongka.com)"

Other page title: "Credit card-China credit card portal (xinyongka.com)"

Diagnosis：

1, the title of the keyword is a search engine ranking factor in a very important link, now the page title only highlighted the "credit card" this keyword, the keyword set unreasonable.

2, the other page title is not set separately, the entire Site page title unification, are for the "credit card-China credit card portal (xinyongka.com)".

★ Optimize:

1, homepage title optimization: According to the current site's business at the same time highlighting other search keywords to "credit card network-free online credit card", the title highlighted the following popular search keywords "credit card", "Apply for credit card", "Online application for credit card", "Free credit card", "free online credit card" , "free".

2, other page title optimization: According to the content of each page to be adapted to the title of the page, such as the page http://www.xinyongka.com/card/board.php?bo_table=card_list&sfl=wr_7 &stx=%d6%d0%b9%fa%b9%a4%c9%cc%d2%f8%d0%d0 's title changed to "ICBC Credit card Net-free online application for credit card"

Vi. META tag diagnostics and optimization

Meta "Keywords" label content:

Kitty credit card, JCB credit card, Visa Credit card, visa Olympic credit card, Shanghai Bank of Communications, Shanghai Bank of Communications credit card, Shanghai credit card, Shanghai Construction Bank, Shanghai Construction Bank Credit card, Shanghai Construction Bank Credit Card Center, Shanghai Merchants Bank, Shanghai Merchants Bank Credit card, Shanghai Merchants Bank Credit Card Center, Shanghai Pudong Development Bank, Shanghai Pudong Development Bank Credit card, Shanghai Pudong Development Bank Credit Card Center, Shanghai PU FA credit Card, Shanghai PU FA Bank Credit card, Shanghai Pudong Hair Bank Credit Card Center, Shanghai Bank, Shanghai Bank Credit card, Shanghai bank Credit Card Center, CITIC credit card, Citic Credit Card center, Citic credit card credits, Citic credit card website, Citic Bank credit card, Citic Bank, Citic Bank credit card, Citic Bank Credit card center, Citic Bank credit card application, Citic Bank credit card credits, Citic Bank credit card website, ZTE Bank credit card, China Bank of Communications, PBC website, China credit card, China Everbright Bank, ABC, ABC credit card, ICBC, ICBC Shanghai Branch, ICBC credit card, ICBC NET, ICBC Internet bank, ICBC website, China Construction, China Construction credit card, China Construction Bank, China Construction Bank credit card, CCB credit card Center, China Construction Bank, China Merchants Bank, Chinese merchants Bank credit card, Chinese Minsheng Bank credit card, CMBC credit Card Center, BOC, BOC credit card, Bank of China Credit Card Center, Bank of China Credit card application, bank credit card credits, Bank of China credit card credits, Bank of China credit card website, Bank of China Foreign exchange, Bank of China, Bank of China Shenzhen, Bank of China Great Wall credit card, central bank, BOC credit card, BOC Visa Olympic credit card, bank credit card, bank credit card , Bank of Communications Credit Card center, traffic Banking, Bank of communications credit card, Bank of Communications Credit Card Center, Bank of Communications credit card application, traffic bank credit card application progress, bank credit card application Progress inquiries, bank credit card credits, Bank of Communications Pacific Credit card, Bank of Communications Pacific Credit Card Center, Bank of Communications online , what is credit card, agent credit card, credit card, credit card creditcard, credit card business, credit card Citic, credit card Citic Bank, credit card center recruitment, Credit Card window, credit card transportation bank, credit card discount, credit card use, credit card credit limit, credit card club, credit card Everbright, Credit card free of charge, credit card business, credit card bank, credit card installment, credit card payment, credit cards, credit card, credit cards, cash on line, credit card store, credit card, credit card market, credit card Credit card account, credit card annual fee, credit card, credit card, Guangzhou, credit card, CCB, letterWith card construction, credit card opening card, credit card handling fee, credit card merchant bank, credit card recruitment, credit card, ICBC, credit card, credit card, credit card payment, credit card payment, credit card, credit card, credit card check, credit card, credit card, credit card cancellation, credit card activity, Credit card purchases, credit card applications, credit card application conditions, credit card application progress inquiries, credit card types, credit card net, credit card online payment, credit card online banking, credit card website, credit card marketing, credit card forum, credit card fraud, credit card fraud, credit card loan, credit card transfer, credit card repayment, Credit card repayment date, credit card Progress inquiry, credit card overdraft, credit card overdraft, credit card sales, credit card limit, credit card risk, credit card, Everbright credit card, Everbright Bank, Everbright Bank credit card, Everbright Bank Credit card Center, Societe Generale credit card, Xingye Bank, Societe Generale credit card, Societe Generale credit card Center Agricultural Bank, Shanghai branch, ABC credit card, ABC credit Card center, ABC bank, rural Commercial Bank, ABC, ABC credit card, ABC bank, credit card, Beijing credit card, Beijing ICBC, Beijing Bank, Huaxia Bank, Huaxia Bank credit card, Xiamen Bank, double currency credit card , commercial loan calculation, commercial bank, commercial bank credit card, foreign credit card, international credit card, foreign exchange credit card, university student credit card, college student business loan, Pacific credit card, Pacific Credit Card Center, Olympic credit card, how to handle credit card, student credit card, Ningbo Bank, Business credit card, ICBC, ICBC Personal Online Banking, ICBC credit card, ICBC credit Card Center, ICBC credit card application, ICBC Network, ICBC Online bank, ICBC website, ICBC Stock, ICBC credit card, Guangdong Development Bank, Guangdong Development Bank credit card, Guangdong Development Bank Credit Card Center, GF Credit card, GF Credit Card Center, widely issued credit card, GF Bank, GF Bank Credit card, GF Bank Credit Card Center, Guangzhou Development Bank Credit card, CCB, CCB credit card, CCB credit Card Center, CCB credit card integral, CCB credit card integral Exchange, CCB online Bank, CCB long card credit card, construction Bank, CCB credit card , CCB Credit Card Center, Construction Bank Credit card Mall, construction Bank credit card application, Construction Bank credit card integration, Construction Bank credit card integral Exchange, CCB Bank, CCB website, Construction Bank long card credit card, remote credit card, Hang Seng Bank, I love card, investment, investment credit card, China Merchants Bank, China Merchants Bank card, China Merchants Bank credit cards, China Merchants Bank Credit card Center "

Meta "Description" label content:

With the "Keywords" label content.

Diagnosis：

Meta "Keywords" and "Description" label content in the search engine ranking factors in the weight, although a lot of decline, but also can play a role. Now the site of the two label content is the same, very long and smelly, is obviously in the stack of keywords, not in line with the principles of SEO, the danger will be the search engine punishment.

★ Optimize:

1, Meta "Keywords" Label Content optimization: "Credit card application, China Merchants Bank credit card, Citic Bank credit card, free online application card." "" "Keywords" in the keyword set 3-5 suitable "

2, Meta in the "Description" Label Content optimization: "Credit card Network (xinyongka.com) to provide free online credit card, including Merchants Bank, Citic Bank, Minsheng Bank, Bank of China, ICBC and so on the bank's credit card online application." ”

For the current credit card network, need to optimize the location also has links optimization (including internal links, backlinks and outward links), keyword density layout, picture optimization, site content optimization, URL static and site map settings. No narration here.

Vii. User Experience (UE) Diagnostics and optimization

1, member account please do not mislead users

Diagnosis：

Member account input box below prompts "English, numbers, underscores and combinations, please enter at least 3 characters", when the Chinese characters, such as "Shelain", click "Duplicate Detection", shown as shown in the screenshot, this is in the prompts the user can be registered in Chinese, wait until the back click "Confirm", the system to prompt " Member account can not input Chinese characters ", users have to go back to modify the account, which is not conducive to user access to a good experience."

★ Optimize:

When the user enters the Chinese character in "The member account", immediately prompts cannot use the Chinese character registration, please use "the English, the numeral, the underline and the combination, please enter at least 3 characters", lets the user immediately "precipice".

2, in the current page pop-up date Selection window

Diagnostics: When you enter a birthday, you need to reopen a page to choose, inconvenient to users.

★ Optimize: Select the window on the current page popup to facilitate user selection.

3, input errors in time to remind users to modify

Diagnosis：

When you click on the "Confirm" button, the system prompts "please click Repeat detect repeat", there are three options to confirm, respectively, "member account, nickname and e-Mail", which makes users feel very troublesome.

★ Optimize:

When the user input error, such as user input characters Repeat, immediately prompt the user, please change, not to the last click "Confirm" to prompt users, so that users feel uncomfortable.

In addition to the above several details need to be optimized, there are many places to optimize the site, such as the very important online customer service system, so that users get a better experience, thereby adhering to the user, bring sales.

VIII. Website Promotion Marketing method

1, Directory Landing Promotion

In the major Sites directory, classification directory, industry directory to submit credit card network.

2, Friendship link promotion

and related sites for friendship links, one can improve the PR value of the site, two can bring traffic to the site.

3. e-Mail Marketing

On a regular or irregular basis, send a promotional message on credit cards to the user, subject to the license of the registered user.

4, soft article promotion marketing

Writing can bring real value to users of the soft text (of course, attach a link to the credit card network), published on various platforms, such as popular forums, Baidu know and so on.

5, Forum Promotion Marketing

And the above soft text marketing combination, but also through the signature, answer member questions and other ways to promote marketing.

6. Free Strategy Marketing

Take advantage of people's cheap psychology, giving free gifts to inspire people to apply for credit card enthusiasm.

7, search bidding rankings

This is a paid promotion marketing method. At present, credit card network has bought Baidu search page on the right side of the bidding rankings, network marketing practitioners Shelain suggest you can try Google's AdWords ads, the effect may be better.

8. Affiliate Marketing

At present, I love Card Network has adopted this method, network marketing practitioners Shelain is a very effective way to promote marketing. The condition is ripe, must adopt this kind of method.

9, Offline marketing

Also known as the promotion of marketing under the net, is not to use the network but the use of traditional media marketing methods, such as the use of newspapers, magazines, television, business cards, brochures and so on to promote marketing, but also through the holding of activities to promote marketing.

10. Other

The law has thousands of laws, and the million laws belong to one. ......

Author: Shelain @seo Case Analysis Blog