"Diagnostic power Trader bis" China Electric Dealer: Become also burn money to also burn money!

Written in front of the words: This is a "diagnostic electric business" serialized, considered for a long time, do not know where to start writing. China's http://www.aliyun.com/zixun/aggregation/34462.html "> Electric business Development to today, can be said to have formed scale, but too many electric dealers did not find a right way to go." Although there have been philosophers said that the road is to come out, but looking back on the growth trajectory of the electric business is not difficult to find, this road may lead to a cliff, perhaps to success, perhaps to hell ... A few of the future, will involve a number of well-known models and the analysis of the future, I hope you put forward sincere opinions, rather than complaining. At the same time, I also welcome the opinions of the electric business bosses, after all, I know some things may be too superficial.

Have to admit that China's electricity industry has entered the cold winter. If use a word to boil down this situation, that is: Chinese electric business, become also burn money, lose also burn money. Amoy CEO Bi Sheng to change the speech, but also because of the realization of the burning of money to the Chinese electric power business.

Transformation, is only to stay in the speech, but is already the domestic electricity business has to think of a grim topic. In today's opinion, the burning of money is like opium to China's electric dealers, becoming addicted to it, eventually numb and even drug-killing. Review Jingdong, Fank and when the development process will find that the burning of money throughout the whole, financing is the eternal topic of the electric business.

In every guest vice president Shengchang after leaving, where the customer was pushed to the forefront of public opinion, some people even burst material every guest in debt more than 2 billion yuan, at any time there is the possibility of closure. Subsequently, every guest aged to the media revealed and received a sum of 230 million dollars of financing. Here is not to discuss where the customer this financing is true, where the customer urgently needed funds is an indisputable fact. To see when and Jing Dong, while constantly burning money, while continuing to raise funds. Electricity dealers seem to be an industry that relies on capital transfusions to survive. In the final analysis, the model of burning money to let the electric business.

From the traditional industry, a normal enterprise, is the usual profit to complete capital accumulation and market expansion. Domestic electricity dealers, by burning money to buy market share, and in order to suppress competitors. Because of this, China's electricity dealers will be when the book, home appliances digital consumer to Beijing east, men's customers ...

On the surface, when relying on the mode of burning money to become the boss of the book, and Jingdong would rather lose to become the leader of digital consumer electronics, this is understandable. However, whether the electricity dealers have considered the profits, have they considered the future? The answer is clear. When, Fank and Jingdong did not consider the profit, blindly burning money, is because they are very clear, money without the VCs will give, as long as I occupy the market can be.

When the electricity trader encounters the cold winter, we have to say, the electricity merchant as long as seizes the market to win the idea to be too absurd. Domestic electric dealers burn money to engage in marketing, a part of the money is burned to the product price. The user gets the benefit, will become the electricity merchant's repeat business. Once the electric dealer occupies a considerable market share no longer burn money, the low price advantage of the electric business platform does not exist, at that time the user will lose how much, the electricity merchant burns the money to occupy market to still have how many?

It is believed that the VCs who provide a steady stream of financial support to the electricity dealers also know that the market share is bound to decline once the electric dealer no longer burns the money. So, when the electric dealers burn money to a certain extent, they will be listed, and then the VCs are gone, and the electric dealers continue to burn money to maintain the market size.

You're welcome to say that the electric dealers have now become a pawn in the venture. VCS support electric dealers to burn money, and constantly provide money for the electricity business, so that the electricity business addicted to the state of not lack of money. When the electricity quotient reaches a certain scale, the wind throws the electric power trader to go on the market to leave, leaves a pile of questions to let the electricity merchant solve itself. As a result, the electricity dealers face more problems and greater pressure after listing. Right now, the pocket of the wind throws tight, the domestic electric business is depressed. This is also due to the author of the beginning of that sentence, the Chinese electric business, into also burning money, failure also burned money.