Diagnostics: Online marketing of the garment industry's website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This article, "Analysis: Apparel industry," The network marketing of the website, the analysis of the following six points:

The market data analysis of the garment industry

Ii. classification of different modes of Chinese apparel

Third, the enterprise of Business apparel network shopping chain

Four, the netizen uses the electric quotient platform whole process

E-Marketing Search engine

VI. Network Marketing-oriented website construction

Summing up the above analysis, the comprehensive anatomy of the electric business platform in the garment industry, understand the construction and development process of the garment electric Business enterprise platform, according to the past data contrast has obvious growth, in the next few years the clothing electric business industry development has the obvious trend, but still has many insufficiency, for example network marketing and the information promotion, We want to combine the problem of the consumer site to diagnose, the following is my personal website of the web marketing several core issues.

Positioning analysis

Site positioning: The site for E-commerce positioning, clear site location, such as My site is "a gauze net", make wedding dress customization, and dress cheongsam for sale, and then the site of its own anatomy analysis to find the basis of the problem.

Electric quotient mode: Analyze the electric quotient mode of the website, study the electronic commerce pattern matching with the website.

Industry competition: The situation of industry competition, the comprehensive analysis of the industry website.

The website's development plan: The Electric Business website short term plan and the long-term strategy.

Website Diagnostics

Website structure: E-commerce Web site structure in determining the importance of the page plays a very important role, clear web site structure can help users get the required information quickly, on the contrary, if the structure of a site is extremely bad, users in the visit is like walking into a maze, the last will only choose to give up browsing.

Site page: the page should conform to the theme, style and style as far as possible, we are selling wedding dresses, of course, can not be designed like heavy metal style, right, the user experience is very important.

Program code: Choose what program Language and database to develop, whether it is conducive to the electronic business site, can contain a large number of data.

Statistical system: Visitor analysis, routing analysis, regional analysis, keyword analysis, browser analysis and so on all kinds of statistics.

Keyword strategy: site keyword selection, keyword density, keyword core deployment.

Target market: Analyze the market and investigate the market space.

Commodity analysis: Analyze the characteristics of products, the selling points of goods, where and other people's home different.

Product Update: The law of the renewal of goods, whether reasonable update of goods and content.

Sales channels: The use of what marketing channels, new marketing channels how to expand and so on.

Price Analysis: The price and the same industry commodity comparison is reasonable, when the use of promotions and discounts.

Website information: whether to build information modules, information and merchandise binding, the main source of the chain.

Website Synthesis optimization

Site architecture optimization: Structure optimization, server configuration, domain name selection.

Web page optimization: What kind of layout, code to write whether the standard.

Links and URLs: The inside and outside links of the site, the URL is conducive to SEO optimization and the structure of the URL.

Label Optimization Design: Whether the use of a large number of useless tags, labels, such as the standardization of optimization.

Network Promotion

Pay promotion: Baidu bidding rankings, advertising Alliance, Google AD, Alibaba, TMTW call pay ads, etc.

Free Promotion: SEO means, classification directory, website links, BBS, blog and so on.

This article briefly describes the network marketing diagnostics for the business website, and I will focus on the network marketing solution for the business website.

I come from a yarn network (www.yeesha.com) team development team, some data from the network, I collate, welcome to reprint, reproduced please indicate the source.