Diagram: How the information of "ten" is tempered

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Written in front: August 10, many network media have reported that the Qingdao Binhai College expelled the student incident, I reproduced the information in the first time, August 12, this information in this website browsing amount is 2 (including oneself contribution of a click), occasionally, I also saw this information on the www.inen.cn national Education online, but their clicks are 105, the comment number is 5, so the disparity makes me very depressed, for this reason I did some research to this disparity, the right when the discussion, hoped obtains the peer to discuss with the criticism.

The amount of clicks a piece of information can bring is every site editors are concerned about, some editors 8 hours hard to publish information, but each piece of information can not be accessed by users, can not be browsed by users, is a very frustrating thing, if you do not care about information, then you are not a qualified editor. As a general rule, many editors publish more than 0 clicks a day, so how do you get the information you post to be browsed by more users? This article will be published in a recent information as a case, to explore how to do a "block ten" information, so that your labor to get the return of the click.

Study subjects: 7 college students were expelled for "physical contact" (October 10 information)

I. Selection of information

The Web site Editor daily with a huge amount of information to deal with, October 10, I saw this information, first of all feel that this information has a strong controversy, with readability, so in time to reprint it over.

After yesterday's observation found that the national Education Network Campus News channel is the afternoon of 11th published this message, the timeliness of far less than me.

Ii. Handling of headings

I am using the title of "7 male and female students in a hug and hold hands was expelled from the controversy" (http://hb.ce.cn/ddhb_hzxx/shownews.asp?newsid=54424)

The title of the National Education Network is "7 students in Qingdao Binhai College are subject to dispute over" physical contact "(http://www.inen.cn/module/info/infoshow.asp?info_id=40003)

Here it is necessary to contrast, I am based on the event itself to do the title, with a bit of attraction (at least I think it can).

Then look at the National Education Network set the title, straightforward style, the theme, but it has a big mystery (just found), is set in the title "Qingdao Binhai College expelled" two phrases. What is the mystery of these two phrases? I think so:

First as a user, heard the wind, may need to go to Baidu search a look carefully, they will take what keyword? The first should be the name of the school, especially the local students or the school's students. The second should be the core keyword of the event "expulsion", then formed the "Qingdao Binhai College expelled" Such a search keyword, in Baidu to "Qingdao Binhai College" related search results, it is true that this phrase has become the mainstream keyword of the event.

(unfortunately I didn't see it at the time)

The National Education Network skillfully blends the phrase into the title.

Third, the text processing

I copied the text intact, nothing to say. The National Education Network added this paragraph before the text of the other message:

Qingdao Binhai College to "physical contact" as a punishment for students of the bulletin, provoked a wide range of disputes. Some people think that this is a school too strict, and some people also for the Qingdao Binhai College disciplinary behavior of students applauded. The incident of the expulsion of students by Qingdao Binhai College is not only an incident of news exposure inside the school, but also a case worthy of reflection on the current campus education.

This is the editor manually added a paragraph, it named the main purpose, the role I think there are two points: one is to do a summary guide, the second is to guide the user to participate in the discussion. Later, I found that it has a greater effect, that is again the "Qingdao Binhai College expelled" This key phrase again, and is the two keywords group together (see my reference to the bold part). In my research results, I found in Baidu input "Qingdao Binhai College Expulsion", the first result is the national education Network of this information, the title of the following summary will be "Qingdao Binhai College Dismissal" did add red results (see below), visible, this paragraph of meaning is still very big. It tells us to set your keywords at the beginning of the article.

The above is my discovery and analysis, but also I speculate on a "one block Ten" information production process. Now I am thinking, if the national Education Network this information on the basis of the title to "Qingdao Binhai College expelled 7 students" body Contact "disciplinary dispute" will be better?

Original: Small book

For reference only, please comment!

From: Eric