Dialogue 85 beauty entrepreneur: Want to do something cool by starting a business

Recently this year, I tracked a lot of entrepreneurial team, but also a lot of internet thinking under the banner of the entrepreneurial team has been "ruthless" attack and Jiede. However, unfortunately, for a considerable period of time, still like Ma Jiajia, Yu Jiawen and so on as the founder of the major media to occupy the headlines, they through a bit of language, standing in the spotlight, by the media sought after.

If we really go back to think, the reason why Ma Jiajia, Yu Jiawen, such as "Entrepreneurial idol" can be a big way, but also map out the current domestic glitz and anxiety, utilitarian mobile internet entrepreneurial environment, many entrepreneurs are not focused on the efforts to burnish their own products, And more hope by letting hype show to detonate products or overnight fame.

So, what kind of gesture should the real entrepreneur be?

Entrepreneurship is doing fun and cool things.

Not long ago, my friend introduced me to a 86-born female entrepreneur, her name is Ouyang ink. The first sight of Ouyang ink let people feel very stunning, skin white beauty, neat, typical Chongqing beauty. So it's hard to associate her with the CEO of a start-up company. And my biggest question is, obviously can rely on the face to eat, why she must go to the most competitive mobile internet industry to start a business?

In fact, she has 8 years of work experience, in Shanghai's foreign-funded enterprises for 3 years of market work, and also founded a 30-person advertising company, this venture is equivalent to two times. As for why this will choose to venture in the mobile internet field, Ouyang Ink gives the answer is, did not feel cool before doing things, do mobile internet startup, although hard but always feel that this is a very fun and cool things. In the conversation with her I learned that she belongs to the comparison will play people, hobbies are very extensive, playing Taijiquan, study Chinese studies, and even formed a band in college. The pursuit of cool and fun, maybe something in her bones.

Her entrepreneurial project called Speed, is a set of hardware and software combined catering O2O closed-loop solution, the main solution is white-collar lunch problem. On the software side, through app or micro-credit service number, the user can choose the nearby fast food restaurant directly to carry on the ordering and the payment, but on the hardware side, they provide the snack bar to have the intelligent system the catering machine free of charge. Users can go to the fast food hall on the way to a single, and real-time tracking food, to the snack bar, through the micro-letter scanning catering machine on the two-dimensional code or input after the receipt of a single password can be directly to the feeding.

According to Ouyang Ink, from the next single to take meals, the entire experience of not more than 5 minutes, and can make fast food hall operation efficiency increase about 30%. At present, 6 fast-food restaurants in Chongqing are testing, each store daily orders have reached 150. Next, she and her team will push the project further across the country, eventually covering 100,000 restaurants.

At present, their promotion model is to the fast-food restaurant to provide a free of charge of the intelligent system of the cupboard, and a smart dining cabinet costs close to 20,000 yuan, but also to provide users with subsidies, each order hit 70 percent. This would require at least 200 million per 10,000 restaurants to be counted. And the more restaurants they promote, the more subsidies they need, which is a very much-burned industry. However, it is also likely to become one of their moat, because once the first advantage is achieved, it will be difficult to replicate by competitors.

How can 20 people start a small team to play the hundreds of billions of market?

But, to be honest, despite my admiration for Ouyang ink and her team's project. But when I first heard about the project, it felt like the project was too heavyweight and needed to meet the needs of B-end users (fast food rooms) and C-end users, which would not be in the hands of the average start-up, which required both experience, money and strength. And they are just a 20 of people under the entrepreneurial team, in the catering of the hundreds of billions or even trillion market, can really get a piece of the soup?

With the deepening of the conversation with Ouyang ink, I finally have some understanding of a female leader after 85, the southwest of the entrepreneurial team, why dare to play in the catering field such a heavy mode of O2O entrepreneurship. According to Ouyang Ink's point of view and my understanding, mainly has the following three aspects of the favorable conditions:

1, the Internet giants provide basic services

First of all, such as Tencent, Baidu and other large platforms to build a mature and stable basic services, which allows entrepreneurs to use their open platform for simple and rapid customization of the development, rather than in the development of the bottom of the basic services, which makes the entrepreneur's new product online speed up.

such as speed-level products, on the one hand, they use the micro-credit development platform to develop their service number, so that users can enjoy their services through micro-mail, on the other hand, they do not have to develop their own payment system, with the help of micro-credit payment system, can quickly achieve online payment. This makes their products on the line time greatly shortened, the development cost is reduced. Although they have developed a separate app, about 50% of the current orders are from a micro-service number.

2, the traditional commercial net demand is strong, the market is maturing

Second, offline traditional enterprises, especially the catering industry, the acceptance of the Internet is increasing. Ouyang Ink said this to be particularly grateful for the "Hundred Group War" (refers to the price war between the sites), to help them in-depth education of the catering market. This makes their projects easier for fast-food owners to understand and accept, thus shortening their time to open up the market, but also for their entrepreneurial team in the education market to save a lot of costs.

Ouyang Ink also believes that the user to use mobile payment habits formed also the market mature performance. This is mainly due to drip and fast two taxi software from the "subsidy war" began in 2013, which makes the one or two-line city of mobile payment users rapid popularization, and extensive in-depth education of the mobile payment market. This is a catering o2o that needs to be paid online. The closed-loop entrepreneurial team solves the most important payment problems and clears the way.

3, consistent values, the ability to complement the team

Besides Ouyang Ink, her team actually has partners. Ouyang Ink is mainly responsible for the overall operation and management of the company, as well as partners in charge of products and operations. According to Ouyang Ink, their team's ability is quite complementary, basically everyone can independently, the most important is their values are consistent, hope to do some fun and cool things. In the early days of entrepreneurship, Ouyang Ink and team had spent several months of time, a full interview more than 200 people, only select the first batch of staff. Because they want to find the employees not just for the money, but also to identify the value of their entrepreneurial projects, even the dream of changing the world.

However, Ouyang Ink also sigh, entrepreneurship is doomed to be a lone person's game. Sometimes there is a sense of loneliness, even doubt the choice of their own business. And in the product on-line process, also experienced a lot of ridge, but the speed team is always mutual trust and encouragement, and firmly believe that the project can be done well. And, Ouyang Ink thinks, in O2O this pioneering field, the future may not appear like bat such hundreds of billions of dollars in the market value of the Big Mac company, but it is very likely to be the birth of dozens of market capitalisation in 5 billion dollar vertical giants company, she hopes they will be one of them.

This is one of the 85 women entrepreneurs I know Ouyang mo glass. What I hear and see in her is more of a geek spirit for entrepreneurship. Have the thought also has the execution ability, has the beauty but does not take the short cut, is only the low-key steadfast step-by-step to approach the goal. This also refreshes my perception of young entrepreneurs, and in fact, in this highly evolved society, 5 years is likely to have an age limit. Compared with the exaggerated boldness and the steady sophistication of the generation, after 85, the entrepreneur has both characteristics, dare to do and pragmatic willing to do, they may be the current era of entrepreneurial force.