Dialogue Fruit business: No traditional channels to support the fruit-type electricity dealers will not be profitable

A netizen letters me to say "I was originally a traditional fruit trader, annual turnover of nearly billion, and now specially set up a fruit electric business sector, mainly rely on the cat, Jingdong, a shop platform distribution, 2012 online turnover of more than 5 million, a little profit ... This year is ready to launch the independent http://www.aliyun.com/zixun/aggregation/37578.html "> Electronic Mall. "

I checked out his cat flagship store, the top three fruits of the sale are Chilean car, South African grapefruit, Mexican avocado, of which the cumulative sales volume of 2042 cartons, Unit price 149 yuan/1 kg (after folding), the cycle of the child sales have more than 300,000, for a more than 1 years of the new network business is a good starting point. Obviously, these three kinds of fruit are imported high-end, although the price is very expensive, but it is one of the core business of this friend.

When chatting with me, he was in Italy and he said he would go to Europe at this time of the year because there was a big fruit show in Berlin in early February and he would find some new products and partners. He said that "Canton is the national Distribution Center for imported fruits, mainly for the national first-line cities do wholesale, annual turnover of billion in Guangzhou is very common."

By the way, I asked him a few questions, and attached a personal comment for your reference:

Question one: Purely on the online part (regardless of the line) accounting, there is profit?

A: If there is no traditional industry support, is not profitable, the traditional channels to share a lot of hidden costs, this is a loss of more than 1 million to boil out the result ah.

I can understand what he said about "the hidden cost of traditional channels", and this is also the most independent fruit/fresh/vegetables, one of the important reasons for not profit, a single warehousing and logistics costs spend most of your money, last year, the closure of the network, one of the difficulties is no one knows the cold storage management, the result of vegetables are "frozen to death", Heavy losses, and fruit/fresh refrigeration, logistics technology How much do you know? Certainly, his traditional experience will help him and increase the chances of success, even if this also paid millions of tuition, no relevant experience are you ready?

Question two: Your traditional channels to do a good job, and the development line needs to invest heavily and not necessarily profitable, why also consider entering the line?

A: I think the fruit electric dealer is a direction, we have a lot of high profit fruit, offline resources are also very rich, we have farms, there are many cooperative farmers, as well as the seed management of the advantages of resources, always feel that can be integrated better, so try to do online, to use the network to connect these resources.

Review: Last year taobao net "fruits and vegetables" products of the daily turnover of millions, the number is not big, and this is just proof of the future market potential, this year is likely to have 2-3 times growth, which is what this friend said "direction."

Sourcing, experience, farms, farmers are the advantages of this friend, these resources are not money can buy, will let a lot of cash and no resources friends envy unceasingly, but if the traditional difficult to integrate resources, online will certainly be efficacious? Hard。 Online supply chain and the traditional supply chain is different, suning easy to buy nets, Cofco, although they are backed by mountains, but are independent operations, not to mention the traditional do wholesale and online retail is also two business, the series of resources does not necessarily produce synergies. In addition, the establishment of a mall simple, how to let consumers know you, buy you, stick to you and so these need to be carefully weighed.

Question three: What difficulties are we encountering now?

A: We are most familiar with the Pearl River Delta Market (this friend in Guangzhou), the consumer on the Internet to buy fresh fruits and vegetables is not very recognized, the concept is more backward than Jiangsu and Shanghai, we are going to Hangzhou or Shanghai this year to open a point to try.

Comment: It is true that the present situation, even in Shanghai, the high-end fresh fruit and vegetable market is still niche market, not so big, we are more because of food safety concerns about the industry, and the real buyers are small and dispersed. Macro on this market needs to upgrade the natural growth of consumption, but also the pioneers of the active cultivation, and pioneers are easy to enter the list of martyrs, Rhythm is an art job.

From the geographical point of view, the north to occupy the national high-end fresh fruit and vegetable market nearly 40%, so the preferred cities or regions should be right. Personally, the beginning of the goal is not necessarily a pan-market, aiming at a certain group to do the sperm is enough to live, such as pregnant women, children, foreigners and so on, Shanghai Fu Tian Net is really to the foreigner market success stories.

This paper comes from: Tiger Olfactory network http://www.huxiu.com/