Dialogue Fu: 9158 The most lucrative anchors on the platform are boys.

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August 1, 2014, the day before the Tanabata Valentine's Day, in Hangzhou Yintai City office saw many years of Fu, the famous grass-roots webmaster today has passed the Day Pigeon group listed (9158 and Sina Show's parent company) to achieve a gorgeous transformation, has become a new sharp it big guy.

More than 10 years, the Chinese Internet has undergone a great change, but as a public company boss Fu regardless of appearance or temperament, and that year did not make much difference. In my interview with the founder of the listed companies, Fu should be the most not like the boss boss, upper body a black red collar t-shirt, lower body a loose jeans, and then with the black flat shoes without socks, "programmer" three words as if written in the Fu face.

After the day of the pigeon listing, rarely face the lens of the Fu by the domestic major mainstream media take turns bombing like half a month, in the face of our interview appears very tired Fu still, words and words to undertake full of logic (the programmer times Exercise Good physical strength), can not help but let me feel that entrepreneurship is not just mental competition, It's a physical contest.

Fu founded 9158 of the time before and after the 2005, it is the Chinese blog and SNS concept staggered era, a group of social networks, such as school, happy, 51, and so on, then the Cheng and Shengdong east of these people, the type of social network is the mainstream. Fu at that time, did a non-mainstream thing, that is the main video social 9158, in that era video just started in China, can predict the future of video social can do, I'm afraid, except Fu no one would think. A few years later, in 9158 of demonstrations, 6 rooms, popcorn, yy and so on to learn, into the social video field, to achieve the business and the size of the company's leap-forward.

Some people say, 9158 is by the Cock Silk Group is listed, also some people said that 9158 support its development is the willingness to pay a strong elite users; some people say that 9158 of the money is beautiful, male anchors do not have a chance, and some people say 9158 shows too ugly, contrary to the Internet thinking .... Let's hear what Fu said.

Left is Fu

The following is a transcript of the dialogue between Dingdao and Fu (thanks to someone who has worked hard to sort the recordings):

Dingdao: I knew more than 10 years ago that Fu was always a grassroots webmaster, previously mentioned Fu I will think of such a number of tags "taiji chain, webmaster home, Huajun Software Park, Teddy Boy, discuz!", I feel you this group of people do things the style is very solid, focus on the practicality of products, but ignore the beauty. You do 9158 years earlier than peers, but the entire software interface looks very rough, what is the cause of your heavy products, light art?

Fu: I'm more opposed to any experience of changing the user. If you want to do it, we can totally make it look good, but why our motivation is not so strong, the reason is that many of our users, especially in the three or four-line city, the user's computer configuration is still poor, if our upgrade will lead to their computer can not play, then this upgrade does not matter. From the point of view of resource occupancy, we make products every day to figure out how to save a little bit of resources down, so that products better to run, so that users are not easy to lose. 9158, in addition to young people also have a lot of users are 40, 50 years old people, it is difficult for these users to enjoy good service and improve the computer configuration.

Dingdao: Now 9158 of the top can make money is the beauty of the anchor, why the male anchor is difficult? I've tried this before and taught you a lesson on your platform when you called the Web site, Weibo, micro-mail, and your official web pages and client resources, and a number of media reports But it only earned 500 yuan a night. is the male anchor so powerless?

Fu: Haha, in fact 9158 is now the first anchor is male. You only do it once, you need to accumulate more, only accumulate enough fans to really make a difference. If you just go a day and two days this thing is useless, fans do not have to give you any gifts. Even the famous former singers make a hundreds of bucks a night. Why so little, because these people are not in the face of social networking, you just sing good users do not buy, the user actually they care about this social. Suppose I talk about stocks here every day, and I have thousands of fans down there, although there are few people, but these fans are very loyal to me, we all two are met, any person who sent a voice, he has been with me here for a year, so that you can play around the circle.

Dingdao: Is the use of the fan economy?

Fu: For example, we now introduce a paid service, how many gifts you have to brush, he will certainly brush dozens of yuan to buy. In fact, this is the reason for social relations, our teachers know each other, no longer just for the teacher's PPT content, they have become friends, friends let me continue to lecture, we need to pay some money, then we all pay some money, our platform can be profitable with men and women do not matter, in fact, the male in our here is also very good , the key is that you upfront to their personal investment will be very large, early accumulation of fans this process is relatively long.

Dingdao: I was in 2007 just contacted 9158, at that time I remember 9158 collaborated with some brokerage companies, performing arts companies, through your platform to dig some potential singing, dancing girls, and then recommended to these companies, but at that time did not do very well. Now we're reviving this model, working with a number of platforms, partnering with the variety shows (such as the Chinese sound), and delivering some talent through this platform, the plan Fu told.

Fu: Online Registration and audition this more difficult, from the vast sea of people to choose from a talent, this is really more difficult, we now also want a new model and the "good Voice of China" program group talk, see if you can do it. If the old way is certainly not, we this platform inside of the people from the TV is very remote, this is the two ends are very far, before also did not combine well. In the future, I think there will be many opportunities, this is the next point we consider.

Dingdao Division: We found that the main two products are 9158 and Sina Show, I have two products for the experience, in my opinion, the two products are not the essence of the difference between the two internal there is no complementary role? or let it compete inside, the fittest, the good to continue to do, What's the sense of opening the k out of the bad?

Fu: Two platforms, 9158 younger a little south, Sina Show is a little older, are 40-somethings more, but also a little north. They have a benign competition and contrast between each other, there is a differentiated competition, I think these two actually can not be together, or early and together. The difference is that the people inside different, one is relatively young, is a little passion, the other is a little more sedate. You see the age layer is also different, if it is 40, 50 years old, he must go to Sina show.

Dingdao Division: Now the public chip mode is very fire, we do now this level, has accumulated tens of millions of users, I feel we can do the public raised. For example, in every city to do a offline KTV, and then let netizens to complete the investment, investors can enjoy discounts or free singing such power, you now have no such plans and ideas?

Fu General: I actually do not like to do this very prosperous thing, I said the flourishing is a lot of things. For example, at that time the most prosperous thing, in the internet there are many waves, video sites, blog sites, and then buy site. I feel too flourishing things, I always feel a little skeptical, a bubble too many things, we are very worried about what it is like. The public chip model must be able to send up, but I also think can be sure that basically is not you, to get up is also the industry line of business. For example, companies like bat now have a lot of money to go in and they have to lose a lot of money to do it. Like we certainly can not throw a tens of millions of dollars, hundreds of billions of dollars in to do.

Dingdao: 9158 This video social mode is also nearly 10 years, why do you think that the video is a trend in the future? It was very early, many video sites just set up, what kind of judgments are you based on?

Fu: I think these type of SNS competition will be very fierce, the threshold of competition is also relatively low. So I think the competition threshold is too low, like our entrepreneurs are more difficult to break out, we insist on doing the technical content of things. That type of SNS threshold is too low, polished was Tencent to get away. Our current video-social business is small, and for the internet giants it's not necessary to do this if they're doing video socializing, and it's laborious, hard work, and careful study of the industry. In this way, there are technical barriers and competitive market, we have grown up.

Summary: In the conversation, Fu rarely talk about the pursuit of excellence, to create first-class vocabulary, more down-to-earth, the immediate things do well. Even if you are a second-rate company, you can still do it in the vertical area, and get the user's approval, you can also do a very successful. (The author of this paper is the dean of Dingdao Shiweibo: Dingdao Division of micro-letter public: dingdaoshi123)