Dialogue: How do electric dealers get gold from big data?
Source: Internet
Author: User
KeywordsElectricity quotient large data dialogue discovery
October 16, in the 2013 China Network Marketing Summit Forum, Beijing Dongda Data research and Development Vice President Li Xi, http://www.aliyun.com/zixun/aggregation/3958.html "> Original Life Network Operation Center deputy general manager Sheng, Ling Fox Technology Co., Ltd. deputy general manager Gongxiaojing and Ali Mother Division marketing director Hozhigang around "how the electrical business from the Big Data gold?" "Start the conversation.
The following is a summary of the views:
Hozhigang: Data is not difficult to do real-time, directional optimization is difficult, this requires professional people to do, to understand users, can find problems from the report and change the operation of the action is the most important, this is the need for large data platform and customers to work together continuously efforts and exchanges.
Li Xi: Because there is big data, users browse a thing online, the electric dealer can immediately send a how to pick a good product mail. In this way, electricity dealers have an advantage over other advertising companies-turning marketing behavior into orders.
Gongxiaojing: The most important thing is to find the individual needs of consumers, transfer to automated marketing action. For the third party company, the biggest value to the enterprise I have your data mining the most effective results, through technical means into an enterprise automation marketing behavior.
Zhang Xinkai: To help meet the bottleneck of the electric dealer How to expand, can be based on the user analysis of the site, through the target consumers and loyal consumers of the comparison, you can find potential consumer objects.
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