Dialogue Huawei Terminal Chairman Yu: Electrical business we've made money.

Through the thrilling 2012, Huawei Terminal Chairman Yu is confident of Huawei's mobile phone. In the interview with The Times weekly reporter, he talked about 2013 years, Huawei mobile phone faced with the opportunities and challenges. He wants to let people around the world know that the best products come from Huawei, not from Apple, not from Samsung.

Huawei Brand Transition

Times Weekly: Huawei has previously cooperated with operators in mobile phones, playing the carrier's brand. Now Huawei mobile phones to do their own brands, in the operator market has met the challenge?

Yu: Huawei mobile phone used to do in Europe for many years, we are selling ODM, no own brand. Last year we used the Huawei own brand, just started a lot of operators do not accept, so we also lost a lot of business, because operators are accustomed to the Huawei to work for them, do foundry. Now we do own brand has a lot of resistance, last year we did the adjustment period, from No brand to promote Huawei's own brand, in fact, very challenging.

Times Weekly: Huawei finally relied on what the operator recognized?

Yu: This requires a cognitive process. For example, in the European market, many consumers in fact used a lot of Huawei mobile phones, in fact, very good quality, experience are very good. Brand needs a cumulative reputation, accumulation of the process, so we believe that the core of the brand or integrity and reputation, Huawei to the product quality, experience and appearance, industrial design, performance in all aspects do a good job.

Times Weekly: In the brand, what is Huawei's long-term plan?

Yu: I have a determination and confidence that we hope to start this year and hopefully let people around the world realize that the best products come from Huawei, not from Apple, not from Samsung.

Select multiple chip suppliers

Times Weekly: This release ascend D2 and ascend mate two products, are used Heiss processor K3v2, this does not mean that the future Huawei will further consolidate the position of the Heiss processor in Huawei products?

Yu: We insist on selecting a number of suppliers, such as our high-end products selected Qualcomm and Huawei two. Low-end products above have Qualcomm, Huawei, MTK. We insist on the positioning of multiple chip suppliers, even if our chips are very competitive, we can not use their own, because we have to according to the industry's latest technological progress, if all of their own, there is no one to supply the chip.

Times Weekly: Will Intel's cell phone processor chip be used?

Yu: We're talking to Intel and we're in the middle of an evaluation. Assessment of the aspects, such as Japan's 150 trillion LTE network, only Huawei itself to provide the chip to achieve such performance requirements, Qualcomm and other manufacturers can not provide, only Huawei Heiss could do. Heiss has multi-core processors, four cores, eight cores, and 16-core processors on base stations, and many of the system's chips are made by Huawei itself.

Complement the channel short board

Times Weekly: You have been emphasizing on Weibo that the channel is Huawei's short board, how to adjust the channel strategy of Huawei in 2013? The electricity quotient is the new channel which the Huawei increases, how does the electric dealer actually do?

Yu: Huawei's overall channel structure is still groping. Our future is definitely to integrate the electric and traditional channels together to consider, online and offline interaction.

Times Weekly: How to strengthen traditional channels?

Yu: Our ability to improve the traditional channels, and some channel partners to cooperate, such as Gome, Suning, Di-Tong, friends, music and other channel partners to carry out some strategic cooperation.

Times Weekly: In the electric business channel, Huawei has done a very good attempt, such as Ascend D1, the glory of the four core mobile phones are completely placed in the Huawei Mall to sell, the electric business channel and the traditional offline channels made a distinction. What is the current sales situation of the electric business channel?

Yu: We have made money. Huawei Electric Business Channel development is very good.

Take the quality strategy as the main

Times Weekly: What is Huawei's strategic view of Windows Phone?

Yu: At present, see each manufacturer of Windows Phone ecology is a test water mentality, Huawei is also trying. Of course, we really want Windows phone to make a difference, so that Huawei can have a broader strategic space. At present compared to android,windows phone itself may have made good progress, but the application and the environment, there are a lot of time and historical factors. Huawei's Windows Phone strategy is a long-term thing, not overnight. In September 2012, Microsoft developed a longer-term roadmap with several of its core OEM partners, and Huawei has been on the list. But overall, how big is the Windows phone market, still needs to be observed.

Times weekly: Huawei also released a mobile phone W1 based on WP operating system at CES, but why later than Ascend D2 and ascend Mate? Huawei does not value WP mobile phone?

Yu: The reason why the Ascend W1 on the second day of the exhibition, mainly because of the short time on the scene, the day, Huawei focused on the Android platform's two main products, Ascend W1 as an entry-level equipment, only in the Huawei Booth debut. Huawei will also try to launch its next Windows Phone 8 phone in the second half of 2013.

Times Weekly: In addition to Windows Phone, Microsoft's ecosystem has other exposure, such as the RT tablet of Windows 8?

Yu: Huawei is not planning to produce a Windows RT tablet for the time being, although some developers have been following up on learning about the system, but Huawei is now more mobile-phone business.

Times weekly: Huawei's 2013-year mobile phone strategy, is also playing the sea tactics?

Yu: Huawei is still focused on boutique strategy, high-end products, at the same time to the midrange product development. Over the past year, we have a lot to improve on channel, brand, research and development, product planning, manufacturing management, process IT support and operation support.