Dialogue Liu: Liu Dao can be tied to the orange, it's my pleasure.

Liu Dao, this is the first time that Liu has been in his own name.

and the best blueberry listing is different, this time, a special significance of the product is also synchronized to the market, Jia Wo Group, Xin Jin Tai Fruit Co., Ltd. and the original Life network jointly launched the "Chu Orange Willow Peach" combination.

The so-called "Orange Willow Peach", refers to the Kingkian of Crystal Sugar orange and Liu's Kiwi.

The story of the Orange, last year has been widely known: the former Yunnan Tobacco King, the former chairman of the HONGTA Group Kingkian two pioneering, from the improved soil began to cultivate high-quality fruit, the successful cultivation of crystal sugar orange.

The fate of the rough Kingkian in life after the change, to 74-Year-old began to aspire to agriculture, ten years of grinding a sword launched the "inspirational Orange."

General Patton: A measure of a person's success is not the height of his climb, but the resilience of his fall to the bottom! "This is the end of October last year, the Orange to the Beijing sparked hot debate, Vanke group chairman Wang Shi in the microblog issued on the feeling."

And Kingkian more heart is actually Liu. Investment in modern agriculture, Liu is well-intentioned, and in the "Willow Peach" name, more to see Liu's courage and courage.

In November 2011, Chen, the emerging market leader who had been in charge of half of Lenovo's group, received an invitation from Liu to serve as the leader of Lenovo's modern agricultural sector, pioneering modern agriculture and food business.

In Europe, the locals asked the Chinese food safety of Liu, once no words, "must produce safe, assured, high-quality agricultural products." "It took them nearly a year to choose Chen," said Liu. Find an IT person to do agriculture, because modern agriculture is not only breeding, planting, but also involves transportation, management, sales, and even use of Internet tools to provide all services to the product.

August 2012, Chen Group was formally established on the basis of the original Lenovo Agricultural Investment division and was president of the company. Jia Wo Two words, take the meaning of "Jiapin Tiancheng, from the fertile soil", more people, soil, water, the elements of the sky, the implication of far-reaching. Thus, Chen really concentrate on being a farmer, go to the field and start to study the soil.

Like doing it to operate agriculture, to achieve "full traceability, the whole industry chain operation, Global Layout", under the guidance of the three-full strategy, Chen with the team to find the right soil, the right region, the right person.

In Chile, one of the most dominant fruit producing areas in the world, Jiahe invested in five plant companies such as Arandanos and Porvenir, and worked with the Chilean fruit company Subsole and the Australian fruit and vegetable company Perfectionfresh Strategic partnership to preliminarily complete the global layout across the northern and southern hemispheres.

Do it, Lenovo advocated "trade technology", Chen said, operating agriculture, Jia-Wo began the "technology industry and Trade" journey: first from the international layout began, the introduction of a variety of imported technologies, good products, and then talk about trade sales.

November 13, in Lenovo Holding group interview with Liu and Chen, you can see, once the IT people Chen familiar with the land transfer, soil particles, Liu looked at the change of love, the eyes of both praise, also have to examine, but also listen with relish.

For the efforts of modern agriculture, the intentions of safe food, of course, there is Lenovo holding on the agricultural sector expectations. According to Mr Liu's timetable, Lenovo will be listed as a whole in 2014-2016.

"On the market, companies have to have a market value, there is a profit-making industry, it is called our first class rockets." Liu said in the interview, "The Rimini inside, agriculture is our class two rocket, you want to go public, to the successive annual profits can increase, you have to have a level two rockets and three-stage rockets, agriculture is listed after the release of profits." ”

Agriculture is a high investment, High-yield industry, Lenovo Holdings has invested more than 1 billion yuan in the agricultural sector, in the next 5 years, but also to invest 2 billion-3 billion yuan. Liu's two-class rocket design gave Chen time to do the product well.

The core product of agriculture is rice, wheat, but Jia-wo chose the fruit industry in advance. "Fruit industry is a large industry, with over 500 billion yuan in size and output value." In the past 10 years, the annual growth rate of more than 13.6%, the next few years will be 8%-10% growth. ”

Liu's speech has always been very transparent, but also very frank, he bluntly: "Others do, we will not easily do, and fruit easy to make high-end brand, in business words, this is conducive to the growth of good." such as Jia-Wo has a reputation, Shaoxing Peng They also know more about agriculture, will also do the basic agricultural products such as rice. ”

I have to say that Lenovo's approach, both strategic and tactical, but at the same time to improve the status of food security efforts and improved the blood of modern Chinese agriculture, do is to rest assured that food, to bear a "conscience peach."

In these efforts, Jia Wo and Chen dare to "Jin Yan fruit" Kiwi called "Willow Peach", because this product means that with the endorsement of Liu.

The relationship between Liu Dao and Chu Orange is actually the pursuit of modern agriculture by the two-year-old old man. In April 2013, 69-year-old Liu specially led Chen to Yunnan to visit the 85-Year-old Kingkian, the two met to talk about modern agriculture like-minded.

Perhaps some people think, named Chu Orange, Liu Dao are marketing, but in the "corporate tutor Father" under, can put their name and fruit linked, in my opinion, from a commercial point of view has the meaning of marketing, but more is "risk."

When I cast the question of "the risk of the food industry" to Mr Liu, Liu's face has a more dignified expression, he said, Lenovo "farming" has done a "get the board" preparation, if there are mistakes will be able to admit, so that the public understand and believe Lenovo also has the ability to produce high-quality fruit. In a sense, this is not only self-confidence, but also to Chen transfer pressure, must be Liu Dao well.

"Kingkian is the entrepreneur I respect very much, Liu Dao can tie with the orange, I think it is my honor", today, a generation of entrepreneur leader Liu, to the enterprise mechanism change, the fate of other entrepreneurs are particularly concerned about. At the same time, the two old entrepreneurs, with their own credibility vowed to do a good job in agricultural products, to make more assured food, this is the responsibility of entrepreneurs.

"Chu Orange Willow Peach", is the Chinese entrepreneurs for agriculture, but also the credibility of their own life "gambling", gambling is necessary to do a safe, assured, high-quality products, gambling is to call more people into safe food.

In the November 13 dialogue, I in addition to discuss with Liu Zong "Chu Orange Willow Peach" Outside, also talked about "learning millet", "Lenovo Application Bank qualification" and other Internet topics.

Liu has just recently exchanged with Ma, he also has a lot of regrets, the technology industry changes very quickly, when our technical reserves, all aspects of strength have the ability to do each more adventures.

Entrepreneurs, to be responsible for the enterprise first, Liu has always been very pragmatic.

For more tips on Liu Zong, you can look at the dialogue below.

That day interview Liu Total, beforehand know to talk about agriculture and Jin Yan fruit, 嬛 嬛 sister deliberately wear a yellow coat, Liu always laugh at this called "Jin Yan outfit".

Dialogue Liu

Li Yu: I'm very interested in the name "Orange Peach". I have three views on this name. 1, I sent on the micro-blog "Orange Willow Peach" Related information, immediately someone commented that marketing to the extreme; 2, you have always been the image of the godfather of the enterprise, with your name Liu Dao, there are also some risks; third, the computer is not the same, after all, the fruit is the entrance, after all, the risk of food. So, what is your mentality in naming Liu Dao with your name?

Liu: To Mr. Kingkian, I have great respect for him and even sympathy from my heart. I had an award meeting with him around 2000, he said how he had made a loss-making business, in which he personally went to the fields to see how the soil was improved, what kind of soil was suitable for tobacco, and so on, when I was shocked by what he said: "Hongtashan tax is 20 billion, which is remarkable."

Kingkian later on, still able to study a new fruit variety, more than 70-year-old came out to grow oranges, and also improved the variety, the heart of the head is particularly felt to him very much respect, a person encountered setbacks, but also can have such a pursuit, I think this spirit, people alive this spirit, let me feel very remarkable.

Want to see Chu old, in fact, has always been my wish. When the old man sent a box of oranges to us, let us taste, just we also do agriculture, I Heshaupeng to see, one is to pay tribute, the elderly at this time, someone to his spiritual respect, I think he is also a support, the heart of support, or to say is comfort.

Li Yu: You go to see Chu old, you communicate more is land, fruit, agriculture?

Liu: When we went to see him that year, he did not complain, he just more talked about his understanding of the smoke, the understanding of the fruit, as well as the land he encountered any difficulties, gave us this introduction. To see himself, in fact, and do not have much to do fruit relationship, to see him, is my one wish, I would like to see him.

I think it is a great encouragement for me to put Liu Dao behind the orange. As far as you talk about risk, I don't think much, I think there's Chen here, what's the risk? If you really don't do well, I'll apologize to the society quickly. But we must be very careful and do our best to do it well. Because the main force in Lenovo, there is this gene, is that we do a good job, if we really do not good, we will admit.

I think my name can be with him, at that time I feel very honored, did not think too many other aspects, presumably that is the case.

Li Yu: This name is also for Shaoxing Peng transmission silent pressure.

Liu: Constant pressure.

Chen: the name "Willow Peach", we are required to be particularly serious, particularly responsible.

Liu: Lenovo advocates the ability to say, at the same time doing things seriously, we have this gene, should be able to do well. Now I think that this product is related to my name, Shaoxing Peng you have to be careful.

Li Yu: You have mentioned the new Internet business on different occasions, such as the Millet model, internet finance and so on, you attach importance to this new business model. Lenovo's layout now looks more basic, what is Lenovo's idea or layout for these emerging internet businesses?

Liu: A few days ago in a report, I talk with Ma Hua Teng, I think he said very in place, the Internet service itself is a platform, it is important how you use this platform. For example, to sell fruit, you still have to make the fruit more thoroughly, and then use Internet Tools for sales and a range of services.

I think the future of Shaoxing Peng to build a website on their own to sell fruit, no trouble to us, the key is to sell out later, how to timely delivery, the quality of fruit is not really can guarantee that these things I think more important.

I am more in the study of how to use good websites and Web services, as for other directions of the Internet business, in addition to online games, we are not ready to enter at this moment.

We do our business, and now we think about services and the consumer goods industry, these industries are less susceptible to the impact of the outside wind and waves, just said the internet industry itself, like June Lian Capital cast a number of, there are some at that time looked good business, suddenly due to new technology, new business model generation, Immediately. Technology still belongs to a period of change, relatively unstable. We support the investment of June-Lian capital to do this, and their own holding their own business, the first to do a more solid, more stable business.

Agriculture, chemical industry, energy and so on business, I think all belong to stable, is not a crash-type business, we have done this foundation, and Lenovo will be in some cutting-edge areas of breakthroughs, we are now the way to break through to support Lenovo star, Lenovo star inside a lot of manufacturing-related areas of the very sophisticated, such as the material industry, which we all support.

I told our executive board that we could take a big risk by making the entire Lenovo profit at tens of billions of, billions of dollars, when the market is very high. I still have to be responsible for the life of our company, first to fix this, and then for the country to face. Do you think I'm telling the truth? No, you don't have to say that. Technology changes too fast, Kodak, Lucky, digital cameras out, film industry destroyed.

The two old entrepreneurs meet, Liu is always very happy.

Li Yu: After Lenovo Holdings said it would be listed in about 2014-2015 years, what are the plans for listing?

Liu: Probably a A-shares or H-shares. Lenovo's assets will be split into two-tier rockets to boost listings. The first stage rocket is Lenovo's core operating asset, which is to ensure a better profit and a certain tonnage when listed. After the listing, the second stage rockets will gradually release their size and profit. such as real estate, consumer goods and alcohol is a typical class of rockets, agriculture is typical two, health industry typical of three, as well as the financial also belong to the level, such as small loans also belong to the first level.

For agriculture, agriculture to really do well, the guiding ideology should be clear, can not be anxious. Its investment is big, must see to do.

Li Yu: Have you mentioned the application of bank qualification before, can you speak specifically? How to combine the small loan business of Lenovo Holding?

Liu: Microfinance is the acquisition of a company in Anhui called the Chi-Qi, to increase its capital, the formation of the Chi Anhui Financial Holdings Limited. However, small loans and banks are not the same, banks can absorb deposits, it can not.

The opening up of the banking industry is a big boon for the financial sector, and I think it is a problem if our inexperienced companies do well. If we really want to go, we will have to take a new road, and the Internet together to take a new path.

As far as we know now, the private banks are in accordance with the regional grant, so Zhongguancun will definitely apply for a bank, I believe we will become one of the initiators of the bank.

We have had ample experience in the area of direct investment. The investment enterprise, also has to need the loan. For example, we previously invested in the Hankou bank. The risk will be very low because of the loans we have introduced. In addition, we are now actively applying for Bank qualification.