Dialogue Nowt Dongfang: things about online education

Zu Teng, Director of network operations, New Oriental Group. New Oriental is the largest training institution in the country, and his position determines that he is the nearest person in the new Oriental education, whether it is his idea or his practice. Therefore, Zu Teng is the most anticipated interview object in the online education report. "Online education needs to rearrange learning patterns and learning processes": The recent online education is very hot, the emergence of a group of start-up companies, you think the Internet on the education and training industry impact? Zu Teng: The biggest market for domestic education and training is primary and secondary school counseling and overseas training, the consumer groups are after the 00, they are in the new media environment grew up, more willing to try fresh service mode, this is the big background. The domestic school choice is very difficult, the best primary and middle school, pay hundreds of thousands of sponsorship fee to squeeze the head also may not go into, this is the education resources unfair. There used to be a book, "The World is flat"; With the Internet, information is flat, and with online education, it is predictable that knowledge is flat, which is the greatest contribution to society as a whole. The internet breaks through the dimensions of time and space, improves efficiency, and can be compared with the knowledge content, which can be a one-to-many, selective more, these are the benefits that the Internet brings to education. Multi-Knowledge Network: But the current project, are little wool. Zu Teng: Domestic this wave to do education, some are Internet origin, their advantage is product thinking and product awareness, this kind of thinking to many traditional industries are helpful, such as to open a restaurant (more know net note: Carving ye beef brisket, Huang Taigi, etc.). But the core of online education is education, and now all just to move the traditional classroom content to the line, in fact, and TVU, buy a disc back to self-study not much difference. I have previously mentioned the concept of using the right platform to host the most appropriate services. On the Internet platform, the media has been different, the mode of interaction and the flow of information has changed, the following line that will certainly not work, the need to design suitable for mobile phone or PC content, to organize the learning model and learning process. Multi-Knowledge Network: Some foreign online education models are not reconstructed, as very hot. Zu Teng: Some models in the United States, such as Lynda and Ted, are doing well, but the educational environment in the United States and China is different. The United States is an interest-oriented, is to acquire knowledge, China are exam-oriented education, whether it is to learn computer, accounting, or entrance examination is for a certificate. Online to solve the efficiency and effect coexist, especially in China, the user trial and error cost is very high. A student this year, next year to the college entrance examination or go abroad, he has no time to waste. Although online is cheap and convenient, he will turn to face-to-face classes after one months without effect. So the core of online education is to solve the problem of results. Multi-Knowledge Network: Face-to-face class there must be a lot of measures to evaluate the effectiveness, which can learn from online education? Zu Teng: Online education has some drawbacks, such as the Internet can be taught to people all over the world, but the basis of the class is different: for example, the audience may have middle school students, college students, as well as adults. The same course, the different basis of people listen to feedback is not the same. Can't take a courseProcess to everyone. This involves the classification of the course content from the starting point of study, the classification of teachers ' abilities and so on. I have a bold idea, through the user, curriculum content, teachers and other factors through the professional algorithm combined with statistics, the content of in-depth mining, such as Google's PR value, and to assist the professional test evaluation, so that users are best suited to his content and teachers, not the most expensive. Multi-Knowledge Net: This can guarantee the effect? Zu Teng: can guarantee a certain effect, because is on demand service. In addition, there are some models can be used for reference, such as one-on-one counseling will do a series of tests, the ability of what level, to match the degree of the curriculum and teachers, testing-learning-practice-test, such a process. "Mixed teaching: online under the line to do their own duties" more know: The new Oriental has been doing on-line business, have you ever thought about the future of online education form? Zu Teng: If the future of online education can become mainstream, first-class teachers will earn more and more, while eliminating a large number of mediocre teachers. Before the university, a department of hundreds of students, lectures also have food to eat, but once the online platform to do, the impact will be great. I was talking to people at Stanford and Berkeley some time ago, and even some professors are starting to worry that online education will rob them of their jobs in the future. Multi-Knowledge Network: We have previously counted a group of data, ten years ago there is such a worry about the American University professor, about 30%, today the figure rose to nearly 70%. Zu Teng: Yes, they're scared. Even the top university professors are considering online education to see if their teaching model needs to be adjusted. This is the direct impact of online education on the teacher community. Multi-Knowledge Net: Apart from the teachers, the industry? Zu Teng: Some people said that online will subvert face-to-face, there will be some impact in the short term, it is a process of industrial upgrading and change, but it is not subversion. The traditional classroom also has many advantages, including the flexibility of teaching, learning atmosphere, the influence of the teacher's scene and so on. The impact of new technology on traditional industries is an escalation process, for example, the media industry, publishing industry and new media, electronic books, even if we all see through the new media access to information, most people look at electronic reading, but the content is still relying on copyright, publishers, content for the king will not change, but the publisher's business model has changed, and did not replace. Multi-Knowledge Net: Since will not replace, how to do fusion is very important. Zu Teng: That's what we've always said about "hybrid teaching": What type of behavior fits on-line load, what fits under the line, and the combination. This is the same in other industries, such as banks, what kind of business is suitable for mobile phone processing, what business is suitable for ATM. What business is suitable for counter handling, they will lead. We are promoting the platform of interactive learning model, the original classroom teacher said two hours, now may be one hours in class, practice, testing through the PC, listening, speaking, vocabulary, etc. through the mobile phone. This multiple-screen interaction is believed to compress students ' time in the classroom while improving their learning efficiency and results. "Palm New Oriental will become a mobileEnd of the portal "More knowledge Network: Speaking of multiple screens, now mobile client palm new Oriental situation? Zu Teng: We are the April release of this product, installation volume hundreds of thousands of, did not do pre-installed, also did not promote, (from the palm of the new Oriental received orders) about thousands of single. Multi-Knowledge Network: What is the expectation of this product? Zu Teng: Hope to become the new Oriental in the mobile end of the marketing and service platform. New Oriental product line is very long, each business has a different audience. What we want to do is to provide directional content for different users, such as primary school students landing Palm New Oriental, will get children Class courses: English nursery rhymes, primary English vocabulary, these are public services, not new Oriental students can also enjoy. If you are a student, install the software, you will receive the teacher sent the mobile end of the assignment, enroll the curriculum, and so on, with your classroom learning related to more practical content. In addition, there will be some exchanges and interaction with teachers and students. Multi-Knowledge Network: I noticed that the palm of the east has a module called the Joke Factory, is the main classmate interaction, teacher-student interaction good understanding, the interaction between students in a mobile learning products is necessary? Zu Teng: There is a lot of discussion inside of us, and our students are young, and if they are too heavy social, they deviate from the starting point of learning. So social part is very light, only simple information flow and comment function, interactive function too heavy on the side, and even lead to poor learning results. Multi-Net: I think the palm of the new Oriental to do a "carrier", surrounded by a lot of apps, cluster play. Zu Teng: It is so designed, after the palm of the new Oriental will become a moving end of the portal, we will do a series of small and fine mobile learning applications, can be thought of as a carrier and fleet model. Third-party platform: exam-oriented courses do not have much knowledge network: Talk about other online education companies, recently some new Oriental teachers left to yy on the teaching, the new Oriental Campus also issued a notice to prohibit teachers to the competitive platform to teach, how to see this problem? Zu Teng: The core asset of an educational institution is the curriculum. Many Chinese companies are unwilling to pay for third-party platforms, and open classes are still available, and core courses will not be put up. The core of the training institutions is the content of courses and teachers, which is why the organization is more inconsistent with their teachers to the Third-party platform to do things. Moreover, teachers earn more money online than they do online. Online education is the general trend, if one day, the teacher online to earn more than offline, then change. In addition, many teachers participate in online education, but also want to use the Internet to expand their visibility, with the Internet packaging their own, virtual more and more, often called a "teacher", the internet on the uneven fake "teacher" as much as the sale of cabbage. But the internet does have access to more audiences. Two hundred or three hundred students in a big class, how many large classes can be in a year? The internet can be geared towards the global audience and can be taught by tens of thousands or even more students. Multi-Knowledge Network: Why teachers in the online platform is difficult to make money? Zu Teng: Or start to say the study effect of the problem, this is a common disease.YY, etc. just tools, provides a part of the teaching function of the load, but the intervention is not the result, it will certainly go downhill. YY play games, do Entertainment are very profitable, because entertainment and games is process-oriented, can also say that the process is the result; But education is not the same, especially in China, I want a result, is the examination pass or raise points. So decided that the existing online model still has a long way to go, the current effective or to the interests of the category and popular science-oriented. Chinese students, practice than learning more important, before the test to do a few sets of true problems may not be too bad. Based on the online platform, it is very important to combine learning and testing. Multi-Knowledge Network: To do the problem, there is a company specifically to do is the question bank, and preach class, Tobago, YY these models are not the same, called the Ape item bank. Zu Teng: It is helpful to study the result, but this thing can do better. Need to have in-depth study of teaching, such as learning is cyclical, if I do, I will make a study plan. For example, Graduate school, there is a year of time, based on the students, according to the timeline, I provide a plan, when to practice what questions, when to do what test. The ape question Bank is more practical, especially now is the adult field, but if and study plan combined, will be better.