Dialogue Taijiquan Hand CEO Zhang: Let the Grand game stretches

August 27, Grand game original CEO Tan resigned, the original COO Zhang successor CEO. The announcement of personnel changes and the two quarterly results also released, Zhang on the arrival of the face of the big game income decline.

The CEO, who was a martial artist and a love of Taiji, said that "Shanda has not encountered much problem but is in a transition period" and that the 3A strategy, which was announced earlier, will remain in place and that Zhang's 3 a strategy will be more focused.

Zhang's policy strategy: Continuity

Zhang accepted Donews interview, said the grand game will continue the tan era of 3A strategy, all-star product line, the entire platform, the whole region to launch products. On this basis, some more focused adjustments are made.

Grand Group boss Chen Tianqiao evaluation Zhang "endless, there is stamina." Zhang interpreted it as a compliment that he would play Taiji. Zhang from learning Martial, familiar Taijiquan method.

He joined the Grand 2001, is the first product manager, in the market, operations, customer service, research and development, nearly 90% of the departments and jobs have worked, and now as CEO and also as the chief producer. He is familiar with all aspects of the company, is believed to be able to the development of enterprises more confident, conducive to maintain a stable development, such as the pursuit of Taijiquan endless.

For former Tan, Zhang summed up three features, first, the technology is strong, grand all the core technical framework is he laid to complete; second, with the spirit of innovation, Shanda games during his management, the implementation of innovative culture (300336, shares bar), their own new products; third, the management style of rigorous tolerance, mild character, Good popularity.

Grand Group master Chen Flyover in the personnel changes, take over the chairman of the Grand Game, again appear in the Game Business management list. Zhang thinks, Chen Tianqiao sits, "will give everybody to bring more confidence, as the founder of the Grand Group, he to the company development strategic direction of grasp will be more profound, hope in specific business get his guidance and help."

Zhang resolving: Grand games without myopia

Shanda Games Q2 Income reduction, many professionals to the Grand game pulse. Some say Shanda relies too much on legendary series; others argue that in recent years Shanda games have been short-sighted and unwilling to invest in long-term projects, thus missing out on many of the products that may have opportunities.

Zhang that there may be a lot of misunderstanding, "I don't think we have a lot of problems." He stressed that the amount of phased revenue is not the only measure of a company's value. Shanda Games and 05 from a toll game to a free game were similar at that time, undergoing a transformation. The last transition, for Shanda, brought 16 consecutive quarters of growth.

Zhang that the media may have confused the legendary series with the series handed down. According to the two quarterly earnings, Shanda games under the "Blood Legend 2" revenue accounted for 32% of the total income, "legendary world" accounted for 17%. In Zhang View, these two products are different players, the difference is very large, should not be referred to collectively as the "legendary" series. Zhang Introduction, the "legendary" series is a 60-degree diagonal downward view of 2D products, including "Legend", "Return of the legend" and so on, and "handed down" series is oblique 45 degrees angle of view 2D products, including "Legendary World", "Legendary World 2", "Biography of Heroes handed down," and so on, the difference is obvious, feel there is an essential difference, Player group coincidence degree is not high; The legendary series is the traditional 2DMMO game, and the series is the fantasy of the real theme of the game, which also caused the user group differences. And in recent years the Grand game has been adhering to the two "old" series of updates, the performance remains strong. In addition, "Dragon Valley", "Eternal Tower" and a number of new products have become the main force of revenue. This year is and ready to line the "Nine Yin Canon", "Space-Time Rift (Rift)" And so on are expected to bring new growth.

In the interview process, Zhang more than once stressed that Shanda to do the game, not a short-term behavior, and the outside of the grand in recent years more short-sighted evaluation, is a misunderstanding. He said that the grand game is not to pay attention to long-term interests, it is to focus on the long-term interests, so in the process of innovation to find the risk will go to stop, but this judgment and control will inevitably occur errors, which is unavoidable in any business, but the company will not give up innovation.

According to Zhang, recently tried to innovate new concept online games "0 World" after Tan resigned, still will persist in doing, products have passed approval, will be in the fourth quarter of this year to conduct a new round of testing. Shanda game has also set up an innovation institute, to encourage internal entrepreneurship innovation, reserve quality projects, and some innovative projects have produced benefits.

Zhang's Taiji method: Tightening 3 A strategy more focused

The changes brought about by the Zhang to 3 a strategy, or the changes brought about by the grand games, are more focused, focused, "focused on meeting the needs of the player and being implemented in every sector"; This focus is also embodied in each of the 3A strategies.

All-Star strategy, will focus on a number of key products, such as the first half of the grand game with snails jointly launched Nine Yin Canon, the second half will be the main push "space-time Rift (Rift)."

Platform-wide strategy, focusing on the grand current IP to promote to more platforms, such as "Legendary World" mobile version of the "Jag handed down", such as the beginning of the serial "bright Era" will be adapted into a fantasy engine produced by the game. In addition, will continue to increase the slight end of the game and mobile game input.

Region-wide strategy, in the promotion of products to more areas at the same time, will focus on the domestic advanced operating concepts to promote the world. A recent Shanda game has acquired a German operating company, Efusion, which will be responsible for online operations in the European region at the end of the year.

PostScript

This is Zhang, the first interview with the media, performance calm self-confidence.

What impresses us most is that the phrase "I do not think we encountered a lot of problems", Zhang said very confident, he firmly believes that Shanda game is really a need to change according to the market and user changes, and repeatedly mentioned that only this change to see results, need a process. On the other hand, Zhang's challenge is imminent, and the patience of homeopathy must be tested by the next quarter's earnings.

At the end of the interview, Zhang mentioned that at present many game industry people are in sub-health state, practicing Taijiquan can strengthen the body, recommended to everyone.