Dialogue veteran: The truth behind the popularity of "Million King Arthur"

Text/game guests in the recent most popular hand tour is a grand operation of "Million King Arthur", so that during the ChinaJoy exhibition, the topic of the game circle gossip if not talk about the game will appear outdated. Public information can be seen: "Million King Arthur," the popularity of the big game to increase the stock price in a week nearly 30%, and in the first day of the release of the App Store free game Download list. This game can become the topic of the game, in addition to the success of the introduction, the deeper reason is that "million King Arthur" can be said to be the only one does not brush help, do not rely on 360, 91 and other channels to succeed in the works. This is in the hands of the channel to increase the right to speak, the proportion of increasing, the success of millions of Arthurian can be said to provide developers with a channel can not rely on the success of the model. But the question is, is the truth as the outside world, a game as long as the quality is good, even if not rely on the channel can also be successful? "Million King Arthur" behind the success of the truth, as the outside said so, only rely on products to achieve success? Last night, the game was joined by a veteran operator to uncover the truth behind the popularity of "Million King Arthur": 1. The success of the million Arthur can not replicate the game: there is a famous it celebrity wrote a book called "My Success can be copied," Do you think the success of the million Arthur can be replicated? Deep Throat: "Million King Arthur" This work I have tried, the overall feeling may not be as good as the outside hype, I can assert that if the game is a small company to do the inevitable defeat, the reason for success, or grand behind the huge resources to provide support. Game guest: specifically speaking? Deep Throat: Shanda from doing legends began, so many years accumulated a large number of PC players, but these resources have not been very well used up, until the "Million King Arthur" This work launched, Shanda began to use their accumulated over the years of PC resources for this game to promote. You calculate this account, the average monthly active users of Shanda games are still close to 19 million, this huge user resource is a lot of hand-travel startups do not have, Shanda use their own PC-side resources to push "Million King Arthur" This hand tour, although it is around 360, 91 of these platforms, and do not brush to help, But in essence, still rely on the PC to achieve success, not the outside world, relying on the good quality of the game. 2. The hand swims the channel to be king the present situation does not change the game guest: Can again specifically say, how they use own PC end channel to push hands to swim? Deep Throat: We have carried on the thorough study to their practice, next moment game we also intend to follow this pattern to operate, wait until the time to say to the outside world will be better, now the concrete procedure can only keep secret. Simply disclosed, is not so complicated, any one of the medium-scale of the end of the company as long as the use of their own PC-side resources can do. Game player: What is the change in the parade industry? Deep Throat: In fact, "millions of Arthurian" success of the large end of the tourSelegiline said is a good thing, because this proves that even if not rely on the existing hand-swim channels, just to integrate their own PC end user resources, you can put a good quality hand to push the very fire. From this point of view, for the channel business is not a good thing. But in the case of a rival venture, it has to rely on a channel, which is essentially unchanged. If you say what mode of success can be replicated, it is a little hype. Summing up a word, you have the resources, integrate good can get rid of the current hand swim channel can also be successful, no resources to rely on channels. At the end of the day, the channel of hand-swimming is not changed by this game.