Dialogue Zhangxiaolong: The future of how to do ape questions?

The Zhangxiaolong has made a detailed plan for the next work, less than a week after leaving the map and joining the Monkey Bank. In his bold assumption, the original free of the test questions will become a blockbuster products, thunder over the line. Allegedly with 4 million input, pry move 20 million income, Zhangxiaolong prepare how to do? September 4 in the ape Question Bank headquarters, Zhangxiaolong received a multi-net interview. Why to join the ape Question bank: Online education is the general direction of more than a net: Why leave the map to join the apes? It's a start-up company, after all. Zhangxiaolong: There are a lot of people ask me, is not the ape question Bank has given a very high stock or salary. To be honest, the salary was really a shock to me-not that it was a lot of salary, but that it was too high for a start-up, so I took half. Leaving the map is not because of any contradictions, the overall we get along with the more harmonious, Hua map of the treatment is also good. I left or optimistic about the development of online education-the object of our education, from 70后 and from the beginning to the end of the year, and to the last, their lifestyles have changed greatly, most of the time online or mobile phone. Changes in the way of life dictate that the channel for absorbing knowledge is changing. Learning through the network will face a problem, a huge amount of information do not know how to do, such as to Baidu search "Shen See what information", dozens of pages of content you do not dare to look, do not know what useful. Ape Question Bank This entrepreneurial team, not many people, but very solid, did not do Baidu bidding, also did not do Bar promotion, has been providing a more reliable products, in the vast number of information to provide more accurate knowledge. Future network companies need not only platforms and channels, but also to provide a reliable content, this may be a direction in the future, but also I joined the Monkey Bank of the big background. Multi-Knowledge Network: Online is really a big trend, then why not do online business within the map? In particular, as a senior executive, the reason why a point of view is coming to the market is to make a decision at a time. Zhangxiaolong: The public service training industry as a whole is not particularly mature, and the technology, management and operation models are more traditional. They do the online business, more for offline services, is extended, in a more passive position. As I mentioned before, online must be a separate business, he is the direction, not the line is the direction. Hua map or New Oriental, do online will have a lot of concerns, will not be opposite to the impact of the award? So do not open hands and feet, the traditional institutions more emphasis on the ground, a short period of time this is difficult to change, this is the business model decided, this is one. Second, we hope to make the monkey database a third-party platform, to do the questions as long as the contents of the content, to attract another party to join the platform. Before leaving, I also talk to the people of China, I hope that the map can be reached with the ape bank cooperation. The third party platform of the ape Question bank: Do not do the manufacturing industry to do the service more Knowledge Network: Ape question Bank Follow-up will develop to the platform? Zhangxiaolong: My understanding is this, the ape item bank starts to do is the platform, why call the question bank not to call the curriculum? Because no matter the training organization or the teacher individual, all need to do the basic work of the item bank: TRUE problem analysis, standardization, these work can be handed over to the ape, they can save the power to develop high-end courses, more targeted teaching. If the second party does not play with us, forcing us to do a second party, this is also temporary, we can start from small organizations or teachers to provide services to them. To put it simply, the Ape Bank is not about manufacturing, it's about services. Multi-Knowledge Network: Cooperation with the second party agencies, what do you offer them, and what can they offer you? Zhangxiaolong: Talk to the agency, maybe they'll think, what do you have? We will do, do not play with you, this way of thinking is a typical peasant thinking, to grow vegetables to pig and firewood, have done their own light. Future education and training must be professional, the more professional, the degree of marketization, the higher the efficiency will be higher. Traditional training institutions have always been a misunderstanding, the network is the technology, as long as the money is good, but we do this question bank requires professional and technical personnel to repeatedly discuss and feedback, how to implement the function, to debug and upgrade, the knowledge and technology combined to make. But they ignored, think technology is cement, they have bricks, buy the cement back, piled in there, this can build the building? But their bricks, along with the cement of the ape's bank, would just cover the building. We do the item bank, can do very fine very deep very fine, to each customer's demand, for example, this problem resolution is not the same, there are errors, assuming that the Chinese figure and the interpretation of the public is not the same as a third party, I can judge; as a third party, you can take the long, do a better experience of the bank, this is the second party is difficult to do As a third party, we can deeply investigate the needs of users, cell phone information, to do the analysis of the needs of students, the collection of information, analysis, processing, on this basis, to provide product structure, operation mode, direction and so on, these are the second party is difficult to do. There used to be a lot of consulting companies, at the beginning they all think they are liars, their company things I do not know? You see now, consulting company also up in the country, the ape question bank in the future is fully likely to become online education consulting company. Multi-Knowledge Network: Large organizations may still have some resistance to cooperation, you want to start from small institutions and teachers, you recently built a few of the teachers group is also a moment full, how small institutions and teachers here to get support? Zhangxiaolong: There can be many ways to collaborate, offer a bank account at a lower price, and provide them with some sort of lecture. The problem with small organizations is that they are not famous without teachers, we may be able to integrate some of the quality of teachers, to help him teach, do open class, this is from marketing and planning. Small and medium-sized institutions do not have any research and development capabilities, but also a little bit of the east, a little west, a large training institutions, the so-called research and development results must be hidden. We can push some good simulation questions, such as the first three sets of questions to provide training institutions and individuals, which we can provide. As for what we want from them, in fact, they do not have much resources to replace with us, so we are more to nurture the market, otherwise the two oligarchs, the third party will not play. Nurture the market, the service industry naturally have to do. Claim to the world: Shen will add correction function more Knowledge Network: I heard that the ape question bank will go to the subjective problem, that is, the declaration of direction breakthrough, this is also your good place, before more is based on the row, the ape questions on the project of the planning can talk about? Zhangxiaolong: Subjective questions, whether it is the public test, the college entrance examination is to make people more headaches, you said he wrote well, I feel bad writing. But the civil servant examination subjective problem has very strong objectivity, and the college entrance examination is not the same--two college entrance examination composition, write completely different all can get full marks, this in the public examination is impossible. Shen theory is relatively more normative, subjective questions objectively, so we have to do is to find the lowest standard for these subjective problems, what I call "minimum standards." A lot of students do not understand, some people write it that way, there are organizations that say so. We use resource integration to find the most insurance of the general method and content. Let me give you an example, 10 people, each wrote 20 points, there are 8 intersections, you have these 8 intersection to do the sort of key information, this is OK. This is our subjective problem. Multi-Knowledge Network: 60 points standard? Zhangxiaolong: At least 70 points. I'll spend a lot of time doing it, giving you a safer thing, a little higher than the average. The current question Bank of the civil servant is mainly to be measured, the theory of Shen is more like the data sharing, the next important work is to apply the standardization of the test item, revise the theory of claim, the charge will be a relatively low price. Multi-Knowledge Network: Evaluate or correct this claim? Is it artificial? Zhangxiaolong: Combination of manual and machine, general work technology can be achieved, such as keywords. But this will also have some problems, such as the setting of "supervision", the results of the candidates wrote not to supervise, the opposite meaning, pure machine identification will have problems, but the technical aspects can be resolved gradually. Multi-Knowledge Network: Like a very intelligent correction network is the artificial operation. Zhangxiaolong: Artificial also can do, the charge is higher. Shen Theory of writing must be changed, the industry itself is very immature, the vast majority of the teachers are failing to test, the current can not do content, by me to provide standardized products, tell these teachers, how to change. But not outsourced to them, as long as the qualification of the claim, can be changed on our platform. Multi-Knowledge Network: The correction of the claim is your certification? Zhangxiaolong: To Multi-knowledge Network: How to price the product? Zhangxiaolong: Machine products, per capita annual consumption of about 100 yuan, the General people in order to claim to spend a two hundred or three hundred or willing. Multi-Knowledge Network: How to divide? Zhangxiaolong: There is no detailed plan, the overall upward test we give teachers more, shen we will be more, because I will provide teachers with professional training, all products, standardized process by us out, according to work. Multi-Knowledge Network: On the Monkey Bank test product profitability expectations? Upfront input? Zhangxiaolong: In the early days or consider the customer experience rather than making money, the monkey Bank did not give me the pressure to profit, if I want to make money is very easy. I have made my own budget, 4 million is enough, the current team of 3 people, this year to 6 people. Massive profitsIn the first half of next year. The initial expectation is about 20 million a year. Row measurement Content Upgrade: Add a new interpretation of more than the network: In addition to the Shen, the line of the product shape will change? Zhangxiaolong: There are three main aspects of change: first, we will do content upgrade. Now the line test, gave a standardized answer, but the standard is not necessarily valid, we will be in the text version of the test itself to do a law of analysis, some methods, looks very standard, but inefficient. Multi-Knowledge Network: Can you give an example? Zhangxiaolong: For example, math problem, which item to choose, the standard resolution is to give you a formula to calculate. The more skillful the analysis is that he did not test you will not be counted, but you can pass the comparison between the options, such as the mantissa, in a very short period of time to choose the right choice, the survey of some common sense problems, the test is not you know the answer, the test is that you do not see the problem. The second change, now do is the text version, candidates do two months will be very greasy, for some important topics, we will join the teacher audio. We will also invite some teachers to do online communication with you through some web platforms, such as lectures, or answers. This will be more intuitive. Third, we will push some more standardized models. Guang Pei Industry: This is the most elementary of a training industry to know more about the network: Now the public Test training market how big? Zhangxiaolong: I'm not an expert, I can't talk nonsense. There are tens of thousands of people who attend the exam every year, but there are millions of people in the national exam. Traditional institutional profit points in the provincial test, 70% or 80% of the income in the local exam. More than 30 provinces and autonomous regions of the country, each 500,000 people, is 15 million, tens of thousands of passengers must be there, assuming 30% to participate in training, is 3 million people such a large group, per capita consumption of 300, are a big number. Multi-Knowledge Network: The demand is very large, but the rate of participation is not high. Zhangxiaolong: Now also on the appearance of 5%~6%, we have to do is to greatly improve the rate of participation, such as to mention 50%~60%, even if the price will be some, our share can be much larger. The public examination industry is immature, in all training industry, this is the most elementary industry. Multi-Knowledge Network: The next line and offline is what kind of state? Zhangxiaolong: Now it's my feeling that offline instruction mainly provides "luxuries". People who consume luxury goods may consume ordinary products, but they will be mainly luxury goods. The person who loves to take a taxi, although know the bus only 1 dollars He also do not want to go by bus. This part of the people will always have, ground training of these people, or will take part in the ground training, is that 5%~6% will not change, but there are 2%~3% is hesitant, want to participate in training? These people may be drawn to the line. Multi-Knowledge Network: It is not so understandable, to the back of the organization, high-end class meeting more and more good to do, but the low-end classes, will be some of the impact of online education, or the combination of both. Zhangxiaolong: You judge the right, high-end customer groups, buy not courses, is service. Multi-Knowledge Network: The field of foreign language training many teachers themselves out to do, the publicIs it possible that there are prerequisites for such a trend? Zhangxiaolong: The conditions are ripe, the next year or two, you will be able to see, the traditional industry, the famous teacher, will be the establishment of some regional influence of the institutions, some have done better, Zhejiang has a relying on Zhejiang University, called Zhe Jiang. This will be more and more, this is the decision of the Times. Multi-Knowledge Network: Are these teachers ' opportunities online or offline? Zhangxiaolong: I think in the early days, it's more likely to start on line, with low entry threshold and low cost.