Diamond Bird: It's an early electric dealer in O2O

Absrtact: April 10 News, founded 12 Network jewelry brand diamond birds in billion power network hosted the nineth session of the SME E-commerce Conference disclosed the development of the O2O business progress, and said that the future diamond birds will be more to the traditional jewelry brand, embarked on

April 10 News, founded 12 Network jewelry brand diamond birds in the Billion power network hosted the nineth session of the SME E-commerce Conference disclosed the development of the O2O business progress, and said that the future diamond birds will be more to the traditional jewelry brand, embarked on a "slow lane."

Diamond Bird COO Liu Shihao said, in fact, diamond birds are involved in O2O very early electric dealers, but has been known as "cement with mouse" mode, the last two years O2O concept began to become popular.

Diamond Bird Guangzhou Experience Shop

Liu Shihao recalled that the diamond birds first started by price, but now they will change the strategy, no longer rely solely on price war to rob the market. "It's no fun getting the price war going, you're all working on open platforms," he said. He said that the diamond birds will be more focused on the future, in the product, user experience, service, hardware environment and so on to the traditional brand.

The reason for the traditional brand, Liu Shihao that the main or consumer purchase intention caused. He pointed out that at present, there are still more than 90% users like to go to the shopping malls, stores to buy jewelry, for the category of jewelry, the larger market is actually in the hands of traditional brands.

It is understood that the diamond birds in the past two years have been deliberately avoided price war, last year, double 11 or even directly abandoned the main venue promotion, said the whole 50 percent will hurt the brand of diamond birds, and can not bring the diamond birds need to target customers. "In fact, we started to adjust our strategy in 2012 to drive a slow train, but what did we reap?" Our gross margin increases every year. ”

Liu Shihao, the current diamond birds in the national Common Line shop about 12, and has been deliberately control the opening of the shop speed, and very much value the output of a single shop. According to him, the diamond bird of an experience shop single shop output is usually the traditional jewelry store five to six times times, or even higher.

"This may be our business model to decide." If the expansion is too fast, or to say that the price to do this entry point, from the traditional business side of the user to rob, that in fact for our own profits and brands will have an impact. Liu Shihao explained.