Diamond Bird lei: Internet entrepreneurship to be an informed winner

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From a professional student to the online business of Diamond business, Lei and many entrepreneurs, like, are self-made. The difference is that he wants to run a most traditional industry in an era of rapid Internet development. In Lei's view, as China's second generation of "treasure-man" should be more than the predecessors to learn more things. In addition to expertise, but also to learn to keep pace with the development of scientific and technological tools to develop the cause of diamonds.

The birth of "Diamond Bird" is the embodiment of lei wisdom. October 2011, the Diamond Bird on the line to deal with a 8 million-dollar waybill, creating a business for the industry's highest customer price record. Now, the mention of "Diamond Bird", quasi married Niang know that is to buy diamond ring, Diamonds accessories shop. At present, Diamond Bird has accumulated 300,000 consumer users, while in Shanghai, Diamond Bird has accounted for 10% of the wedding market share.

"Market opportunities are always for those who are prepared."

The digital Business Age: Did you start touching diamonds in the 90 's, out of curiosity, or did you really like the industry?

Lei: I love this line since I was a child, so I went to the university to choose a professional jewelry expert. I am glad that our generation can learn this knowledge in a systematic way. To know, the past "treasure" by virtue of the years of experience, and the current "Old Chinese Medicine", as the seniority of the older the better. Now, they have accumulated more than a century of experience we can easily learn, I am really happy.

Digital Business Age: When did you start from an apprentice to a businessman in a diamond business?

Lei: In 1995, jewelry appraisal Professional graduates are very popular, I was assigned to work in the old Temple gold, master is now old Feng Xiang chairman of Zhanglufei. In addition to the diamond identification, I also learned the process of jewelry processing, these are very good experience for me.

Also at that time, the internet craze swept through China, People's vision was broadened, the diamond business from that time more and more fire. I was young and wanted to do great things, so I left in three months and went abroad to gild the gold.

Digital Business Age: Many gold-plated people will find opportunities in the local area, and you have chosen to return to the development of the country, this is why?

Lei: I took a dream to study at the Royal Jewellery Institute of the United Kingdom Accreditation Division, and then read a two-year GIA accreditation. At that time, I found that China's diamond exchange was just set up, I was shocked by the great changes in domestic development, so I made the decision to return to development.

Digital Business Times: Today we saw the success of diamond birds, many people to your evaluation is "intelligent man", think you are using wisdom to run a business about happiness, how do you think about this?

Lei: I think whatever we do must have a spirit of advancing with the times, grasp the opportunity for development. With the help of the development of e-commerce, diamond birds have turned a traditional industry into an emerging industry.

Perhaps, in my new era of diamond trading, the diamond trade seems to be a mystery to people. But today, diamonds have become a token of a measure of marital bliss, something everyone wants to have. Therefore, we must capture the market development opportunity, adjusts the management mentality.

"Digital business Age": Today's diamond birds are you and sister Xu Xian together operating, you two personality differences are very large, whether there will be contradictions in the business?

Lei: Indeed, our siblings have different personalities and hobbies, but we can do a good job in the family and in the business. From the family look, I shoulder the responsibility, suitable for the outside, and sister Xu Xian's mind delicate, is housekeeping youdao, suitable for the Lord.

From the career perspective, sister proficient in E-commerce, but also good at staff management and maintenance of customer relations. From the design of the shop to a series of activities of the arrangement, are Xu Xian strengths, such as her personalized directory classification, will be in accordance with first love, the degree of infatuation classification, or according to blood type, constellation classification. And I like to deal with dealers, study the size of diamonds, color, cut and so on.

"Digital Business Age": Brother and sister have never been red face?

Lei: Because we are in charge of two things, there is little overlap, more than mutual encouragement. Of course, there are occasional disagreements, but they seem benign to us. We think of arguments as a brainstorming effort to inspire better ideas.

"The heart must be more beautiful than the diamond."

Digital Business Age: In many people's view, the early days of online diamond is not reliable, because E-commerce is just beginning, and online transactions are not standardized many conditions. How did you convince yourself to sell diamonds on the internet?

Lei: Thanks to my sister Xu Xian. In the 2002, my sister opened her own online shop in ebay, where e-commerce had just started, and she was keen on the industry. One day, she told me to sell the Diamonds online, and I started to think she was naïve, but until the first deal was born, I started thinking about selling diamonds online.

The buyer is a Harbin radio host, she is the kind of dare to tasting people, when she got the diamond and in the Special Treasure division after the identification, we made a certain. From that moment, I was thinking that selling diamonds online is a good way.

Digital Business Age: This is a wise choice, today's diamond bird is very successful, as a successful person, what is your life creed?

Lei: good faith. At first, the Jews were trading in diamonds and there was no contract. For example, one side holding a package of goods to the other party, and then we talk about price, a handshake is a commitment, this is the simplest and most original commitment. Although the passage of the passage. But many in the diamond trading industry are still insisting that, despite the binding of the contract, everyone has consciously adhered to the commitment to integrity.

Digital Business Age: What is your biggest dream is to build a diamond empire?

Lei: No, my biggest dream is to be able to stick to the public good. I think everyone should have a heart of thanksgiving, diamond birds can have today I am also grateful to those who helped us. How to repay them, I want to do the public good is the best way. Help more people to pursue a happy life with their humble power.

Digital Business Age: Do you have a relationship with the public welfare as a dream and your experience of living abroad?

Lei: It's a bit of a relationship, if you live abroad for a while, you'll find that doing the public service is a potluck, everyone is very responsible for their environment, they refuse to predatory disregard of the ecological environment behavior. And I hope that through my own efforts, some people begin to realize the importance of protecting the environment. For example, this year we have a "Yellow River concentric forest" of the Public welfare tree planting plan, we sell a diamond each to donate a fund, plant a tree.

Digital Business Age: Many people see you in suits and in the most luxurious places. Is this all you live, do you enjoy this lifestyle?

Lei: Because I often take part in all kinds of activities, I am always in a noisy place, so I like to find a kind of silence in the cities. However, I also have the unruly side, because I grew up in Xinjiang, see the vast land, I have a desire to cross the impulse, so I will like to wear out jeans, the leather with tendon.