Diamond Bird Lei: Online transactions accounted for about 30%, most of the offline shop to complete the order

Absrtact: July 10 News, Diamond Bird co-founder Lei to billion power network, and other jewelry dealers with Third-party platform as the main channel is different, diamond bird turnover of 90% of the traffic from the official website. Solve flow problem on line, drain to line

July 10 News, Diamond Bird co-founder Lei to billion power network, and other jewelry dealers with Third-party platform as the main channel is different, diamond bird turnover of 90% of the traffic from the official website. "On line to solve the flow problem, drainage to the line shop to solve the problem, online transactions accounted for about 30%, most of the on-line shop to complete the order." ”

Lei told billion power network, most of the jewelry dealer's turnover of 70% from the cat and the Beijing-east and other third-party platforms, and the main energy of diamond birds in their official website. The customer unit price on the line is about 4,000 RMB, the price can reach about 10,005 RMB.

Although the line shop volume is large, but Lei stressed that diamond birds do not consider depending on the rapid expansion of the size of the franchise, because the rapid joining, Low-cost expansion is in the dilution of the brand value. "To do the service is a need for a strong control, brand operators for the direct management of the shops need to be stronger." ”

According to billion power network to understand, not long ago, the diamond Bird Online A new version of the official website, weakening the direct click Shopping, increased the number of advisory portals and channels, in the hope that by answering the user consultation way to guide more users to the offline shop experience, the layout of the O2O mode.