"Diaper Division" mother and child special sale platform

Absrtact: "Editor's note" Entrepreneurial Show is a new column for entrepreneurs, with a unique perspective, to observe, sketch the new Human entrepreneurial story, weekly. To demonstrate the dream, vision, courage and hope of an entrepreneur without the size of a business

"Editor's note" Entrepreneurial Show is a power network for entrepreneurs launched a new column, with a unique perspective, to observe, outline the new human entrepreneurial story, weekly. No size to start a business, to demonstrate the dream, vision, courage and hope of the entrepreneur.

First, entrepreneurship project: "Diaper Division" mother and child special sale platform

Second, the founder of Guo Wenjun, once in the light luxury electric business "excellent public network" is responsible for products, and then joined the Innovation Workshop investment wine Special selling electricity dealers "taste sinks" as COO.

Third, entrepreneurship three questions:

1. What is the original purpose of the business?

Diaper division team are mostly children, so can feel the genuine mother and child products market demand. And with the country's one-child policy easing, there may be a baby boom in China. In addition, the current Chinese young parents parenting knowledge is in a fault state, the concept and way of parenting is very different from the previous generation, is the need for some new media to carry out education, this is the mother and child start-up companies to shape the brand of the perfect window period.

Diaper division hope that the selected products of diapers, supplemented by education, as soon as possible into the user, the European and American parenting methods into the domestic, so that the domestic baby can have a higher quality of life.

2, entrepreneurial business model?

Diaper division positioning for Authentic diapers limited to sell, hope from diapers this market cut into the 0-3-year-old mother and child market, will gradually introduce washing, supplementary food, such as maternal and child standard products. The reason to take the special sale mode, because the Diaper division team Many people are the marketing origin, has certain superiority in the flow operation aspect.

At present, the diaper division of the site to sell goods mainly from domestic distributors wholesale purchase and foreign direct mining two channels, of which, imports are divided into general trade imports and bonded imports two kinds of models. Its Guangzhou bonded warehouse business opened in early January this year, prior to foreign imports of direct products are through the general trade practices.

3. What are the difficulties or bottlenecks that have been encountered in the process of entrepreneurship?

Because it is a new team, in the entrepreneurial process, the team members need a running-in period. At the same time, the whole procurement process also needs to be explored continuously. In the beginning, the diaper division of the goods used in general trade form imports, resulting in the sale of products in the import of goods do not have any price advantage, this January only began to adopt the model of bonded imports, slowly solve the price problem.

Iv. Entrepreneurial Stories

Imports of the mother and child market, the war has begun, in different areas of segmentation, the emergence of new players, and ultimately who the main ups and downs, or the unknown number. As a mother and child category of many players, the diaper division chose to diaper this single product to cut into the war.

According to billion power network to understand, diaper division in October 2014 officially online, online 3-month registered users have more than 50,000, customer unit price of more than 400 yuan, monthly sales of about 1.4 million, team size 30 people. In the 2014, the diaper division received tens of millions of yuan of angel rounds from the capital of the joint venture and Dvorak capital.

The team members of the diaper division are mostly children, the purchase of mother and child products have a great feeling. In their view, to ensure that the authenticity of children to use safety is the mother and child products of the most important. So, like many mother and child players, diaper division products to high-end mother and child products, and mainly around the standard products. Diaper is its entry point, will gradually introduce baby toiletries and baby food and so on. As a team with a more serious marketing gene, the diaper master chose to sell this model.

In the selection, the Diaper division also adopted an objective marketing data analysis method. "Large data analysis, Baidu keyword analysis, as well as a number of large platform selling products sales, are our team to buy the important basis for selection." "said Guo Wenjun, founder of the diaper division.

However, on the Diaper Division platform, you will find that, compared to other platforms, diaper division from domestic Distributors procurement of products will have a certain price advantage, but the price advantage of imported direct production is not too obvious.

In this respect, Guo Wenjun Frankly, diaper division of foreign brands of Chinese distributors to control better, so this part of the commodity has a certain price advantage. But because in the early days of entrepreneurship, diaper division imported products to take the general trade way to import (first from foreign procurement, and then through traditional trade to import products to the domestic), the price will be difficult to compete with other competitors. "Because, strictly speaking, this general mode of trade does not belong to the scope of Cross-border electricity business, the cost will be relatively high." ”

"Therefore, the introduction of the Bonded import model is very important to the diaper master." Use bonded warehouses to make diaper division's products a better price advantage. In the future, the bonded import model will also be the focus of diaper division development. "Guo Wenjun to billion power network described the mother and infant electric dealer to do the necessity of the bonded mode."

In addition, Guo Wenjun said, in addition to the use of bonded mode to establish their own price advantage, the mother and child products buyers will be more inclined to use the mobile end of the shopping, so the mobile end is also one of the key strategic directions in the future. According to him, the Diaper Division app's WAP version and the iOS version have been officially launched in January, and the Android version will be online in early February.