Did seoer care about these factors when the site ranked undulating?

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has done the website optimization friend to believe will have encountered this kind of experience: painstakingly sees oneself optimizes the website rank to ascend to the ideal rank, but the second day discovered again to return to 100 outside .... This kind of situation repeats unceasingly, certainly lets the enthusiastic seoer to be poured a plate of cold water.

Site ranking undulating is actually a more common thing, but is the so-called matter must have reason, the website ranking instability we can not only blame Baidu algorithm, also should go from the site itself to find the reason. Some of the reasons are many seoer not willing to pay attention to, but it is the site is the main source of instability. The following author on a simple inventory and analysis of the impact of the stability of the site rankings of several factors.

First: Website content original quality is too low

We all know, search engine is a little bit of the program robot, for some repeated on the Internet content, search engine spiders will not be tempted. But some of us seoer because the lack of writing skills and the site is not understanding of the industry, can not write excellent original articles. Helpless, only to other sites to collect other people's articles to false original. But the false original is never original, when the spider once identified, the site even before the rankings will be banished to the back, which caused us the above mentioned one day home, 100 days outside the situation.

Since false original can't, then how should we improve original quality? The author suggests:

(1) If you really have the time, there is a copy of the foundation, you will be practical to write a little original it, even if two or three days an article is like collecting other people's articles better;

(2) Use some alternative techniques to create "original". You can choose some of the robot.txt documents banned from the site collection and processing of articles, such as Taobao, some digital library, etc.:

Second: The site to make a revision of the ranking ups and downs

Baidu Optimization Guide expressly told us that once the site is included should not be easily changed, or may be punished. But some sites because in the early period did not pay attention to the good title and keyword writing, resulting in late optimization work becomes bad, we have to go to a website revision, but once changed, it is likely to lead to the above mentioned site rankings undulating situation. Under such circumstances, what should we do?

For this helplessness, led to a lot of seoer talk about "revision" color change, but the site is not the site revision to the death penalty, as long as the use of appropriate methods to the revision, is completely no problem:

(1) Before the website revision, must first use the Robot.txt file to prohibit all search engine's collection, the goal is in order to inform the search engine, the website will be revised, suspends all spider crawling activity first;

(2) The use of good Baidu Webmaster platform for us to provide "Web site revision" tool, through the completion of the revised information, but also to allow Baidu to recognize our revised behavior, so as to reduce the instability of the site rankings of the probability of occurrence:

Third: Always pay attention to your website security

A lot of seoer will make such a bad habit: no matter what problems, the site will only be in the content and outside the chain to find the reason. Do not overlook, site security is also a site ranking instability is one of the important factors. The author once had a list of things that happened, although I am diligent every day to update the article, normal hair outside the chain, ranking is ups and downs, and finally after looking at the source code, only to find that the horse was hanging, removed the code after a week, the ranking finally stabilized. So, I think, pay attention to site security, ask Seoer to do the following two points:

Reference Seoer should learn a little bit of simple code. Usually the Web page code is written in JavaScript, we can learn JavaScript based on the basic knowledge can be simple to find out, so don't skimp on your time and put the site security ignored;

(2) Develop the habit of using tools to detect the safety of the website frequently. Many seoer use webmaster tools only to view site ranking data, which is rarely used to detect site security. So seoer should develop a good habit of checking every day, the use of tools is simple and convenient, so easy things why not do it?

Things must be because of the instability of the site will have its reasons, we should be in many ways to detect their own site, rather than limited to a number of factors, when the detection of the reasons should be taken in time to take appropriate measures, so as to quickly let our site rankings to achieve stability. This article specially for Xuanwu Hospital appointment registration Http://www.guahao365.net Feeds, hoped that the reprint friend adds a link, thanks everybody support!

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