Did you guess the picture today? No guess!

If as a mobile phone user, to now have not played crazy guess picture, then you really out! Another angle, crazy guess the explosion of the picture at the same time let the entrepreneurs impatient envy, have "micro-innovation" to make their own vertical category guessing app. Some guess the idiom, some guess the back, some guess the lyrics, some guess the movie, even guess dialect. In the App Store search "guess" can find 1175 apps, we all want to copy the miracle of Crazy guessing, but also in the circle of friends brush 300,000 users a day!

So many followers, really feel very crazy, even if the development costs less than 100,000 yuan, the team only 4, 5 technology, can not be so on and on to the Red Sea jump Ah! But then I heard that there is a class guessing app by the brush list to get a good dau, and then also won the hand of the big clicks million advertising single, This world is really crazy!

Many entrepreneurs "work together" to guess the series to do dog blood-like phenomenon, reminds me of the differences between the Jewish and Chinese business philosophies: The first Jew opens a gas station on a street, a second Jew opens a convenience store, a third Jew opens a restaurant, and the fourth Jew opens a motel. A similar story if it happened in China, the first person in a street opened a supermarket, soon it will become a supermarket street. Maybe there will be a gourmet boss will be a "supermarket entrance" store name.

See so many followers, do not know crazy guess as the leader will do? The phased success proved that it made the right choice in the right time to encounter the right user on the platform. I attributed the success of the crazy guess chart to the three-letter ppt. The first P is arranges, the background of the production team and the big company background are important genes; the second p is positioning, avoiding a large number of developers to invest heavily in the heavy game, focus on light games, the third T is timing, in the micro-credit game has not released the vacuum period to seize the opportunity, the homeopathy outbreak. I think timing is the most important factor. At that time crazy guess friends circle brush Screen has actually let the micro-letter platform is very alert, sharing authorization request has reached the threshold of early warning, at any time may appear the situation of closure. The reason why there was no closure, on the one hand because the crazy guess map did not do such a beautiful said that the malicious dissemination of the guidance and the content of high quality, on the other hand, because the micro-letter game has not been released, micro-trust platform may also want to see how the circle of friends will be Objectively speaking, the life cycle of light game is very short, 28 days is an average life ridge. Crazy guess the birth to the outbreak just in just half a month time, and when the user's heat dropped sharply, the micro-letter game has only been released, so the micro-trust game does not directly impact the crazy guess in the micro-platform of the active degree. Remember at that time many circles big clicks all predicted this kind of game will be to come and go hurriedly, insignificant. Later swarming imitators have no one to replicate the crazy guesses of the miracle. The time window for that vacuum is gone. Let's take a look at the current App Store rankings.

What's the future of the app for crazy guesses and lots of guessing graphs?

1. Campaign

Now it looks like a crazy way to guess the plot, millet is the first wave of sponsorship. During the test there are also easy to network do a small range of fans interactive guess figure campaign. This has an immediate effect on dau and raising the retention rate, and of course the most important thing is to see cash flow. I saw a circle of friends sharing the event the first time release and completed in one hours of all the topics (of course, another mobile phone is responsible for searching for the answer), even if so, ranked more than 1000. In the end, there seemed to be more than 1 million users involved in the event. This play and Millet praised the fan economy has the same kind of wonderful, are the user's enthusiasm for the product fully mobilized, so that users inadvertently help the product to achieve the virus spread.

2. OEM

With Apple's drive to the gaming industry and the high-speed penetration of the mobile Internet, more and more big brands that have focused on PCs are starting to dabble in app development. Disney's bathing crocodile was said to be investing a huge amount of cash to make ends meet. But Disney relies on such a app to create a brand new image. The value of this IP is far more appealing than the return on application purchase. Recently saw a circle of friends who began to turn to the cities of the guessing map, open a look is the Disney version of the crazy guess, product logic, experience and the original guess is exactly the same, should be two companies to create the app. This model is still relatively thin, pure online interaction, if the Disney's offline resources can be invigorated, will be a more interesting breakthrough. This is like Tencent on the sale of hot products are not only virtual services, there are QQ doll. The Disney line of many cartoon dolls, Hong Kong Disneyland tickets, Disney hotel accommodation are likely to become a prize for the app, become more guessing fans and Disney fans are active selling point.

3. O2O

The O2O concept mentioned here is not to say that the online and offline business model docking, where the offline refers to the online app leveraging the traditional channel of promotion. This year there is a very difficult mobile internet trend is the sudden increase in app entrepreneurs, followed by the expansion of the cost doubling, we found that the last is to take the money to the app to promote the application of the channel to work. This is the problem of every app. Fortunately, Hunan TV's "Day Up" to make an example, whether it is to sing, camera360 and other 5 app straggly, or 3 consecutive period of the first-line internet giant show, to a certain extent, to achieve the user's soaring effect. Recently, Jiangsu Satellite TV also began to appear on the Internet entrepreneurs: "Non-prudential" on the returnees have soya-bean milk fried dough sticks are frequently exploded lights, the last successful hand, more knowledge of the Huang of the bold foreign confession, "very good" on the micro-errand beauty CEO Puff, has a nutshell network chief of the product. This way of communication, as long as not too blunt plus the relationship between the TV station, will get good results. Crazy guess the appearance of the product form, and "a stop to the end of" The program is very similar, and "a stop to the end of" later also reference to a lot of crazy guess the display form, such as placing pictures, playing music (crazy guess the second works is crazy guess song). Believe that crazy guess, or crazy guess song, if you can and satellite TV's main program to do deep binding, you can pull more users, can also be implanted more play with fans to interact. Two days ago, "The Almighty Star Wars" has been a crazy guessing song cooperation show, and other guessing app can do the same.

In the final analysis, the light game is like a meteor product type, but as long as the trigger point and fast implementation and timely adjustment, it will be in the meteor died, and then bloom the next wave of glory! Let's go crazy!

The writer is Tencent's Instant Communications business assistant director, Tencent College lecturer Liu Xiapei.

The above view is a personal point of view, does not represent the company's position, welcome attention to the public number: little Q tease you to play.