Did you tire of the electric dealer bombing the promotion?
Source: Internet
Author: User
KeywordsElectrical business
Periscope
Http://blog.sina.com.cn/qianwj
Flower head are quite many, nothing but is to pull a wave of sales before the end of the year.
But will consumers have so much enthusiasm for buying?
I went out for lunch with my colleagues that day and went to the door of the newspaper yard see stood a slim figure, beauty such as Flower sister, still carrying a pile of huge white angel wings, around a lot of people, someone took a pat stand ready to take pictures, someone took the express carton, some people just watch soy sauce, the moment quite noticeable, Then I took a glance at the logo of a certain electric dealer, come back to the Niang, originally is the electric dealer "double 12" one of the methods of promotion, looking for a part-time model when the beauty of distribution, not only hand-delivered, photographed, but also personally to the recipient surrounded by a red scarf, really enough gimmick, it is said that by Thursday ago, Sister will haunt the North and Chengdu three cities.
But if the otaku will also be cool, indispensable heartbeat accelerated some, the day was delivered is a lady, a noisy in the always have no expression, vaguely still have a feeling of discontent disturbed. That is, although the number of male users of the electric quotient slightly higher, to 64%, but the net shopping is not only male consumers, should not be targeted at female consumers to launch a sportsman delivery? And should be in the next single time to the user to choose, you are the Sun Boy, the city yuppie type, or unruly prodigal type, customer experience that is called good.
This is a joke. However, from this electrical appliance business so bo out of a bit, can also see "Double 12" is also the field of electric business, competition for popularity, win sales.
Not only recently, since entering the December, many electric dealers began to scratch their hands, for the "double 12" selling around the yell, and some continue to play price cards, or 0 yuan to buy, or the so-called continued eight days, tens of thousands of commodities fell below the entire net price, and some alternative, play theme groups, trading interaction Flower head are quite many, nothing but is to pull a wave of sales before the end of the year.
But will consumers have so much enthusiasm for buying?
The electric trader needs the attention degree, can transform into the flow and the click Rate, then transforms for the sales volume and the economic benefit, so the electric Shang Festival, "8 15", "Double 11", "Double 12", and so on, and for the creation of this section of the intensive, bombing-style promotional campaign, from the past several "festivals" of the situation, Also did receive the effect, especially "double 11", the total number of sales of electric dealers nearly 30 billion, the cat family has 19.1 billion, really let the electric business Blood Zhang, kill red eyes, too late to catch breath will be followed by a new wave.
Too late to catch the breath of consumers, the previous "Double 11" has released some of the purchasing power in advance, ask around casually, in the "Double 11" snapped up, many are not the immediate needs of the goods, but the nature of hoarding goods, the short-term will not have the demand for goods, only one months on the face of "double 12", quite a sense of fatigue. There are still a few people have not fully received the "double 11" goods, or still for the "double 11" failure of the shopping experience and sellers, it is estimated that there will be no leisure and impulse to buy another round.
So, a lot of consumers on the "double 12" hold the wait-and-see attitude: If the electricity business if there is "dry goods", "real gold and silver" to let consumers, then we simply buy the new year also by the way to buy, if the electric business gimmick more than the actual, then we still
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