Tencent technology Xiuxian Qian reported on May 16
Didi taxi and fast taxi announced at the same time today, will be suspended on May 17 passenger side cash awards. After the cash subsidy is over, both the beeps and the quicks indicate that the subsidy will not be terminated if the subsidy is ended, and various types of promotions will be introduced irregularly in the future.
In the past five months or so, the bee-tick and fast-starting promotions that have provided cash subsidies to passengers turned out to be a subsidy war for you to catch up with me. In early January, the subsidy boom started to surge, and in February it entered into a white-hot one. Both sides alternately raised their subsidies within one week. However, the high subsidies failed to maintain their long-term sustainability. In March, both parties entered a post-subsidy era.
Stimulated by taxi subsidies, beeps and fast scales are also increasing, the number of orders is growing. By the end of March this year, Didi's official disclosure increased the number of taxi users from 22 million to 100 million and the average daily orders increased from 350,000 to 5,218,300. Subsidies paid through WeChat reached 1.4 billion. In the past five months or so, the fast taxi-covered cities expanded rapidly from more than 40 to nearly 300. Quickly establish the integral mall now has hundreds of brands have access to our integral mall, covering the basic necessities of life and other fields, benefit millions of users every day.
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