Didi taxi also suffered a trademark infringement troubles

Tencent technology Xiu Xiu Qian reported on May 20

Didi taxi stopped subsidies, Didi taxi suffered trademark infringement troubles.

Didi taxi said today that Didi taxi has changed its name to "take a taxi." Last March, Didi taxi company Orange Technology has submitted to the State Administration for Industry and Commerce Trademark Office "drip taxi" graphics, text combination trademark applications. In April of this year, the graphic and text combination trademark of "Ditaidahitui" has passed the preliminary examination of the State Administration for Industry and Commerce and the Trademark Office and made a public announcement.

After the first trial of the trademark was passed, Xiaojian Technology launched the process of changing the name of the brand. At the end of three weeks, May 20 formally changed its name.

A trademark for trademark infringement changed its name to "take a taxi"

Recently, Hangzhou Miaoying Microelectronics Co., Ltd. (hereinafter referred to as "Miaoying Electronics") announced that it has sued Beijing Xiaogan Technology Co., Ltd. for trademark infringement and requested Xiaogan Technology to stop using the trademark and compensate 80 million yuan.

"Miao Ying Electronics" think their successful application "Di Di" and "small orange technology" application "Di Di taxi", the core of the brand is "Di Di", and the two sides apply for trademark categories are Class 9 "computer Program (downloadable software) ".

On November 28, 2012, Beijing Little Orange Technology Co., Ltd. applied for the combination of the logo and the written word "Didi Taxi"; on January 13, 2014, it was rejected by the Trademark Office of the State Administration for Industry and Commerce. January 27, the General Administration received a review request, is still under review. For this case, May 13 this year, Hangzhou Intermediate People's Court has formally accepted the case.

Dickey taxi lawyer Li Changxu said that the beep beep is a combination of the "bei di" and "taxi" characters and graphics, not infringement of "bei di" nor any loss or illegitimate profits to the other party.

When it comes to this case, Cheng Dawei, CEO of Didi Dacheng, said that whether the trademark "Didi Taxi" is legally registered is still under review and there is no conclusion at this moment. Whether it constitutes infringement of "Di Di" has formally entered the judicial process and is currently unable to comment.

Talking about the follow-up development, Cheng Wei said, and Miaoying played nearly two years of litigation, the possibility of coming back is great. But the time lost does not wait for people, changed its name to properly.

Will not be a commercial vehicle market

Cheng Wei admitted that after the subsidy was stopped, the number of orders did drop to a certain extent compared to the peak of more than 5 million orders a day.

For the commercial vehicle market, Cheng Wei believes that the policy risk is relatively large, will not enter the commercial vehicle market. He disclosed that in addition to taxi software, drip will enter the online carpool market.

Before that, drop into the steering wheel that will introduce the auxiliary hardware products. Cheng Wei said, will soon be introduced. Speaking of the hardware form, "will not be a universal hardware." Cheng Wei said.

For the subsidy wars just passed, Cheng Wei believes that this is not the victory of money, but the product of victory. After 127 days of subsidies, user habits have been developed.

He disclosed that 80% of people choose to pay by WeChat when the taxi subsidy peak is peaked, and 70% still choose to pay by WeChat when the subsidy is 0 now.

As for the next marketing direction, Cheng Wei said May 22 will start a new marketing program.