Difference between 2 B and 2C, one system and the other

2 B and 2C are different in one system, but on the other hand, 2C and 2B are different, but in one system.

2 C is the representative of the electricity business noun, 2B more like the traditional industry uncle. 2 c Good to do, because theoretically you are well-known, users will naturally come, this is the flow of contention. What about 2 B? I spent two years under the core City Electric Business Project and the team plunged into internet electric business this circle, from the passive learning, active learning, to pick on the back of the study, I think the mode of doing 2b,2c is definitely to learn, I still that view: 2B and 2C in a system, but is different; 2 C and 2B are different, but in a system.

1. The weight difference in the trading mode

2 B will not be as easy as the 2C to deal with the order. Because the most important part of the 2C is to pay, the weight may be accounted for more than 90%, the site is beautiful, the staff is complete, payment links any bad experience will also cause the transaction abortion. For example, I stayed in the website all day, shopping cart piled up tens of thousands of pieces of merchandise, pay when suddenly sister call to say good-bye ... The mood is not good not to buy, all finished.

But compared to the 2B process, the weight of the payment is only one of the key links, long-term cooperation accumulated credit rating even allow customers to put the account period, then customers will not cheat? As long as the boss does not lack root tendon, we are playing a century of development to do business, as long as the enterprise does not fail, rarely for one-time, And the loss of a thoughtful upstream; another feature of the 2B enterprise procurement is a very rational action, tomorrow is the end of the Earth, today also want to finish business.

And 2B seems, the importance of 50% of the instead is the acquisition of new customers, this is the beginning of the value of Ali is so huge, for business transactions, the user viscosity than the 2C electric quotient several times higher than, once the acquisition of new customer success, means long-term stable cooperative relations and a steady stream of orders, Many partners often together, is the customer's high viscosity example;

Next order--shipping--the proportion of the delivery link may be to 30%--40%, here Test 2B Enterprise is whether there is excellent service ability to retain customers, and for large enterprises this is not a big problem, as long as the business long enough (not the kind of production of milk and petrol banknotes of the enterprise), service nature is very tough.

Then is the financial payment--invoice--service and so on end link, occupies the important degree to occupy 10%--20%, this test is the enterprise's wind control ability, or that sentence, the traditional enterprise has been mixed for many years, the risk, the inventory management is also not the big problem, the problem most died out.

Of course, the economic crisis or the boss run away, this is not good, not account, because the customer closed down.

Speaking to his friends before, he frowned and said, "It's too complicated." "Yes, but you know that the traditional enterprise is facing these processes every day to eat and sleep, so the public eye of the complex, is the traditional enterprise in the eyes of the normal rhythm, you are anxious to do, it is the threshold of the 2B industry."

2, the process is too complex? That's layman.

We are not a little understand, the reason for the complexity, most of you stand outside the industry angle to see this problem. In the industry, for many years, such as the optimization of this set of procedures, in fact, has been relatively perfect, which is why the layman to do 2B business is difficult, your site on the seemingly and God away from the transaction flow, customers see half a day just want to hit the table.

Interestingly, business customers sometimes do not want the process to travel too fast, should be for the industry has a cycle, not according to the law, eventually to pay tuition. For example, if you have the ability to stock 13 spring in 11, it snows in April 13 and cries.

The focus is how to implement the process of their own trade process it, and with the emerging Internet tools docking, we have done this year micro-letter customer service applications, the customer used all said. In fact, the research on emerging tools is far better than just fear of it, and it's more than just a little bit more user experience.

3, the flow is not equal to everything

If it is a consumer-oriented electricity trader, I would say that would be a laughing stock for the industry. But in the 2B industry, it is doomed that you can not push the site traffic to such a high level.

2 B Customers are enterprises, not like 1.3 billion people are food and clothing with the customer, to our industry as an example, China is the world's electronic Manufacturing processing center, enterprises are not 500多万家.

But you know, the 2B e-commerce mode of traffic conversion rate is very high, because the flow of precision. I do not buy things, can also go to Beijing east to see, but idle down to see the site to buy bulldozers, indicating that I eat more full. Two or three traffic brings a enquiry, and more than 10 traffic brings a few orders without exaggeration. In addition, there is a high unit price, ComTech core city average of tens of thousands of to a hundred thousand of yuan of magnitude, is 2C site customer Unit Price 50-100 times times, this is more conservative data.

4. Whether it is profitable to compete

Electric business Industry I admire the most Tung, when he will be the scale and profit of the equal sign, also fooled investors true letter, the advantages must have disadvantages, the beginning of the Beijing east to complete the user from 0 to 1 of the accumulation, priority to strive for flow, profit as far as possible.

2 B Enterprises to do electricity, the transformation is the real business orders, to be true gold and silver, although not a line on the profit. For example, ComTech core City 11 years of preparation for the line, last year, our income and expenditure is basically flat (independent accounting). We don't make money in 13 years?

I have been fortunate to see a few investors in the Royal Park, chatting, interesting is that everyone to cast 2C are tight-lipped. Because this industry has a large platform has been formed, small Taiwan growth is limited, the spirit of capital and profitability is responsible for the 2C play less, but very like a big platform, unfortunately, people are bigger, you can't eat ... (East elder brother starts to cast, now still don't worry about money, ox bar)

5, 2B Soft rib

Blindly praise the 2B good, a bit of no moral integrity. I think the traditional 2B soft rib in the early years of the traditional enterprises are relatively large soft rib, it should be how IT system construction. The worst is not the IT system; How to complete the system and the Electronic Business platform of ERP docking, is a great test, need to comb for a long time; If you are new ERP, debugging, team building, how to import the previous data is also a time-consuming definitely, this is a barrier around the past.

6. Market First

Here the market first, accurate speaking should be the internet marketing thinking team first.

Leader is the core, the team is the key. Traditional enterprises to do electricity, can not be separated from the business floating in the clouds, it is also best not to enable the industry in all the veteran, thinking not to jump out. Good leader from the industry selection, the team built from the outside, the boss to allow trial and error. Traditional enterprise cattle in business profitability, the boss will be more cherish gold, will not extravagantly do the market, input-output ratio is to be counted, which is right, then where is the money spent?

This is why the 2B industry to learn the thinking of the 2C, the previous business, to find the needs of enterprise customers OK, do not need more input, and I affect the general public have hair use?

What kind of ecology is the internet age? The Internet age is the age of every ordinary person, everyone is a brand, everyone is the channel of communication, everyone's Word-of-mouth together cast a miracle. If you do not understand this, how do you explain millet, how to explain the Facebook, how to explain Ali? You can only do the website, call it the 2B Enterprise's online sales end, continue to stuffy sound rich, but I think this can not call the electric dealer. This mode of course is understandable, foreign also have, people earn money, live well. It is the best that suits you.

Money spends no injustice on influence. Note that the influence is not the overwhelming advertising, you look at the new media and social Midea marketing.

This year, for the 2B Electric Chamber will not be a new era? I hope to see it with you. If there is a vc,pe who read the article 2B dividend, can give me a ticket home for the New Year? Train ticket ... You know.