Absrtact: I believe that many webmasters in the initial stage of construction, must have thought of their own site is the nature of the traffic station or brand station. However, there are countless links between the two, and now follow me to the author to analyze the difference in the site where
I believe that many webmasters in the initial stage of construction, must have thought of their own site is the nature of the "Traffic station" or "Brand station." However, there are countless links between the two, now follow me to the author to analyze the differences between the sites.
Flow Station
The so-called flow station as the name implies is dedicated to do traffic site. Post-site All the operation planning is all around the flow to do, without the flow, perhaps the site is at risk. This site although there may be at any time the risk of being killed, but at present there are still a lot of personal webmaster doing, why, there is no doubt that the answer is see fast, easy to achieve the goal.
and the traffic station specific profit point where? This profit point seems to be very vague, but the traffic is a website foundation, no traffic site to do for who to see. So, as long as there is flow, the profit is very clear. For a simple example, if you have a large flow of traffic, only do the alliance or the window will have a significant income, let alone add to the theme of the site to bring the targeted advertisers. You will often see a lot of grassroots movie sites, personalized signature network and so on such a site, inside the ads show almost covered the specific content, but because these content every day there will be a large amount of search, so we are happy in this direction, a wave fell down, another wave up again.
But what is the biggest worry to do the traffic station, it is obvious that our website suddenly has no traffic. And this problem in today's Internet environment is more serious, we all know, SEO access to traffic is the most simple and direct and most effective, but suddenly one day Baidu to you down the right, or even direct k off your station, at this time how do we operate?
Therefore, the flow station has the risk, the operation should be cautious.
Brand Station
The meaning of brand station, presumably everyone is very familiar with. Now the internet every one to do the station, I believe they are very focused on their own brand, want to promote their own brand. Like our well-known Baidu, Sina, Chinaz and Admin5, our brand has been understood by many users, to create a good brand, then I believe that to achieve profitability is absolutely no problem.
Do brand Station The biggest advantage is where, also take just speak of the site by search engine K off example. If one day this happens, but we remember its brand, so the impact on the site although there is but not to make the site unable to do anything. And the profit point of the brand station where it, in fact, we think about it, if our site's brand has been deeply rooted, then I believe that the customer will be the initiative to come to the door. But also need our initiative, with the influence of the brand to do everything we should do.
And for the operating brand station, the biggest problem is how to build our own brand. A good brand is not built overnight, we need more than the average number of times the effort to change, if you are going to do a brand station, then please prepare for trials and hardships.
Choose a traffic station or a brand station
Through the above simple introduction, we can see that in fact, traffic stations and brand stations have their own unique place. The author believes that the brand and traffic should be closely combined, and should not let the two separate to do the site. At the same time, I firmly believe that only the brand and traffic are done, such a site is a successful site.