Different electric quotient Consumer-to-consumer platform: shoplocket

Now, all kinds of electric business platform has become an important part of our lives, most people shop on the electric business platform, so when there are occasional idle items to sell, of course, you will not go to Taobao to have a shop, usually you will be in the forum, classified ads or social networking sites to send a post, put a picture of goods, labeled good prices, Then deliver or pay the treasure through the line. Katherine, Canada, has been worried about selling some of her remaining bespoke T-shirts, and the cost of using Shopify to shop is too high, and ebay or Esty sites don't meet its aesthetic and professional requirements. So Shoplocket became her entrepreneurial ideas, to provide users with extremely convenient and efficient selling services. The Toronto start-up company recently received 1 million dollars in investment from Rho Canada Venture and Peter Thiel.

Shoplocket makes selling things as simple as sharing and embedding video. Register Shoplocket and bind PayPal account, you can start to release merchandise, no shop concept. Upload the product picture, fill in the price and size information, and then choose your favorite product display template, you can share the purchase link to your social account. Shoplocket's innovation is that it can embed the entire product display cabinet into your personal pages, light blog, just copy and paste a piece of code. In addition, Shoplocket has launched a Facebook app that allows the product showcase to be present in the information flow of social networking buddies. When a potential buyer clicks on the purchase button on this display box, it goes directly to the payment page, enters the receiving address, and can checkout and complete the purchase with PayPal. Shoplocket will charge a 2.5% transaction fee for each successful transaction.

Gumroad (Domestic imitators: 0 available) similar to Shoplocket, generates a simple, shared, paid link for sellers (mainly for electronic products such as music or documents), but Gumroad is not as shoplocket as it is for other web pages.

Shoplocket is very different from other Consumer-to-consumer: it rejects the concept of "shop", which makes it different from shopify; it does not have the concept of a product aggregation home page, which makes it different from ebay (or Taobao). In addition, the traditional consumer-to-consumer is centralized e-commerce, sellers and commodities are converging on a platform, and Shoplocket is to the central E-commerce, the distribution of goods scattered to different social networks.

Founder Katherine Hague believes that buying and selling goods should be as simple as sharing video:

Once upon a time we can only see the video to a specific site, but those are the past. Now, with services like YouTube, we can finally share content everywhere. What about the electric business? Why can't you buy it when you see a product? Why would a guest walk a few blocks to your online store?

E-commerce is no longer a platform-oriented online shop service. On the contrary, the merchandise will automatically find the door, in blogs, web pages, and in our flow of information, as we share photos and videos today.