Keyword selection and use of a company to do Web site marketing and promotion is the success or failure, research keywords is in the first step of planning. After this step is wrong, no matter how hard you try, you will fail. So today we are going to tell you that different keywords for the enterprise undertake different mission, and in the process of optimization in order to have a lot of attention, in the brand modeling, short-term benefits are very big impact. Understand the word of speech and planning, only in this way our enterprises have the opportunity to use the least amount of time to maximize profits, then we now look at the different keywords have what attributes, how we should use it well.
Company brand Words: Brand Word is a company's most important keyword, it represents your site's core audience how much, such as our search auto, others are obviously to find Auto's official website. is obviously their site's audience, now the search engine more and more value this point, the audience the larger the weight of the site must be higher. And it will look at your site there is no quality content to allow users to stay, so a long time you more than a station to precipitate users should be more. Someone asked me what is the best way to improve the weight of the site?
It's also extremely valuable in terms of sales. Perhaps this type of user will not buy immediately, but as long as you visit the site long enough to find that there is its favorite products, buy it is only a matter of time, for a website brand word is the most valuable word, but for the promotion of the ranking can only be ranked in the end, In the case of limited energy, if your company team a large number of people, promotion funds enough, that can be done at the same time. But if the SEO from the point of view, it should be the last we continue to enhance the weight of the site, because the early to do keyword ranking, and then research data, and finally take the time to promote our company on other platforms.
Advantages: High user loyalty, it is possible to become a lifelong fan. Disadvantage: Need to accumulate for a long time, constant is not a day's work.
Product Word: Product Word optimization promotion Staff is also one of the most important words, its attributes are demand accurate, mission is in the short term can help us improve sales. Such words may often be unpopular, but the competition is fierce. In our industry I can see, although no one to use the homepage to compete these product words, but many people use the Business-to-business platform to promote, in search engines also have a lot of rankings. The attributes of such keywords are large, but unpopular. Need to continue digging to spread out for a long time. In the site should be the second step, the first step is to conquer the target keyword, the next is the long tail keyword.
Advantages: Short-term internal energy to obtain profits. Disadvantage: Less popular users search
Industry words: This type of keyword attributes are to help us occupy the market, SEO industry's most famous case seowhy, it is not relying on the word SEO rankings Baidu home? Naturally became the people's mind in the brand, now in the SEO industry no one will not know seowhy bar. So this kind of keyword produce effect may not be overnight thing, but time a long will run the matter to the user's head silently. General search industry Word users may only have potential desires, with product words and brand words, product words that target has been very clear, know what they want to buy products. Users in the search for brand words in the process that is really want to buy, just choose which company. What is the advantage of that industry word? The advantage is that the search quantity is big, can obtain many users, precipitate the user. So industry words are the first words to conquer.
Advantage: Can obtain the user, precipitates the user. Disadvantage: The deal time is long.
Crowd word: The crowd word precision high, this is for a certain part of the crowd to set the keyword. For example, it training in the industry, such as Senior High School IT training, students software training is the company's crowd word. This type of keyword is used for market expansion, expanding the range of precision audiences. Its advantages are very clear, targeted very strong, high turnover rate, the disadvantage is but the audience range is small, can also and product words in a series, while optimizing.
Advantages: precision is very high. Disadvantage: The audience is too small, need to support the amount of
Finally, we combine these different keyword combinations, prioritize them, and spend the least amount of time doing the most valuable things. Then complement each other and form a complementary effect. Only in this way can produce the pattern of 1+1>2, of course, you can also according to your business needs of different keywords for different promotional forms, in order to get their own needs. Of course, the attributes of the key words far more than these, and ask replied, activities, and so on, they also have different effects, but not the mainstream words, understand the properties and role of the key is every network marketing personnel and SEO personnel must first understand one thing. Hope this article to the vast number of users to guide the role of the article content by the Sky sent Zipper CD box http://www.dvdtiehezi.com/lalianCD/original share, if there is a transfer, please indicate the source of the content, thank you.
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