Differentiated management is the key to the development of local websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Fourth annual Internet webmaster, passed the local Web site is the future development trend of the Internet, more and more people began to pay attention to the development of local sites, more and more local stations springing up on the Internet. Under the impetus of the internet trend, the local station ushered in the development of the spring.

A5 Forum bbs.admin5.com October 22 launched the "discussion of local Web site Operation Road" topic version Chat, invited guests Shinaki together to explore the local site operation mode. This article collated version of the wonderful part of the chat with you to share.

Q: I want to do the local station, do what kind of good ah!

A: In fact this question, ask too broad ha! Local stations can be divided into many kinds, local industry stations, integrated stations, news stations, classification stations, dating stations, forums and many other communities. As the same says, you are going to do what station, you have to look at what you have not developed, from the integration to the industry, check, until you find that you do not think the development of categories to do, to avoid the competitive category. Of course if you don't have any portals in the area. Then you can be a big shot, do station group.

Q: Now the local station has been a lot of scale, new station how to break through?

A: Differentiation, this is our new station to break through the foundation, detailed understanding of local already have those mature local station, choose those who have not developed to do aspects to build. If the local car is good, you can do real estate, good property you can make friends, friendly, you can do information, information, you can do the same city online shopping and so on. Just find the difference, the breakthrough is not difficult!

Q: Differentiation, has not been done, do not know whether there is no future, such as friends, and not many people on the dating site, how to do?

A: Making friends is also very promising, many matchmaking sites in Dongguan are very good friends. Can organize hundreds of people's friends activities! The user is not on your site, not because you look good, or procedures, the key is that he can make friends, do more activities, dating stations in fact and the Forum station, are to rely on activities to win!

Q: Now the local station has a lot of scale, such as Xiamen small fish Such a site has been very large, new station how a piece.

Answer: This question is every stationmaster faces to the question, simultaneously also in the real life faces to the question. Whether it is a reality or network, as long as you have their own characteristics, as long as you can adhere to, as long as your site can meet the taste of most people, then I believe that your site is still a great development prospects. Even you have the possibility of defeating them. In real life. In fact, many businessmen understand this truth! But we often ignore the problem is: in the early days of website construction, ignoring the needs of users. But it is precisely the user is the basic website development!

Q: What is the best way to profit from a local website?

A: The local website advertising fee is the most expensive, but according to different types of Web sites, there are many different ways of profit. For example, the housing Group, building materials Group purchase, Forum station of the merchant cooperation, return point, bus station group buy cars, holding activities charge booth fees, information-type web site information, small and medium-sized businesses short-term publicity and so on. These are different. But the most important thing is that you have to be famous!

Q: Grassroots webmaster Construction Forum Good, because of policy reasons, Wood suggested that we grassroots webmaster involved in the local forum?

A: Forum Now this magic spell is getting tighter, if you have to do the forum, the proposal or put the space abroad! In fact, the Forum entry threshold is low, but the operating threshold is quite high, management needs not only a good attitude to manage the forum, but also need a continuous, innovative activities AH. And some friends of things, can let users have a sense of belonging, do the forum is more tired. This should be considered clearly, and the promotional period of the forum is more boring!

Q: The beginning of the forum is really very boring, but at present many local stations are starting from the forum to develop, after all, to do a content of the local station is not easy, many stationmaster are grassroots level, how do we do a good local forum? or can you do a good job in the local forum is not a good local other site is not a problem?

A: Creating local topics, such as the government's new policy, the new direction of the road and so on, can arouse their interest in the topic. And the forum is always inseparable from the activities, this I said many times! online points to shoot gifts, points for recharge cards, offline group buying activities, FB activities and so on, these are the ties to maintain membership! It's really easy to do a local forum and do other stations. Like QQ, you have your own user base, you must do anything ok!!

Q: The guest's Dongguan search hair is now a very good site to do locally. Excuse me, website current traffic and IP have how many, the website profit situation is convenient to disclose?

A: A search for the current and Dongguan local times daily classification of the layout is cooperative. So IP is OK. As for profit, it is inconvenient to disclose!

Q: What kind of content do local websites generally take as the leading content of the website? How to keep IP very well.

A: The Internet from all over the country to the place, people want to know is the people and events around him, and activities. For example, what happened rare, in their own peripheral, what good activities, they can participate in the discount Ah, culture and so on. Also include some of the convenience of telephone, ordering fast food, bus inquiries ah, and so on. Do what they need, you can ask them, you go to the local network, want to see what, then do it may be better!

Q: Is it supposed to be a local culture site or an industry commercial website without considering profit?

A: Without considering the profitability of the case! If your city culture is very thick, you can build local culture. For example, Lingnan culture, Hakka culture and so on, and if not, it is recommended to build industry-level website, because the industry's late explosive power is still very strong!

Q: Please, guests, your website promotion has not considered the line of the combination of ways, have done what offline way to promote?

A: Under the line: promotional cards, leaflets, volunteer activities, netizens gathering activities, free business cards for businesses, participate in the site to get souvenirs, these are the activities we have done!

Q: How much is the cost of these offline activities?

A: If it is a dinner activities, are a AA system, you only need to work hard to organize and do not need to spend, if a lot of people, you can talk to businessmen! You can make money!

Q: A new station to organize dinner, K song, will not be more difficult, after all, users are not familiar with each other, how to organize the first batch of activities?

A: QQ group, Post bar, you can pull people. Each activity, remember the wonderful photos together, so that other netizens see, will join in! Of course, the first time there are 10 people is very good.

Q: You said the offline promotion is very good, but online promotion guests how to do it?

A: Some members are unable to participate in the event. You can get some of the online consumption points of the activity! For example, take points to auction some small gifts, take points for some mobile phone recharge cards Ah, find some business sponsorship point cheap gifts to exchange, are good. And just said, make local topic, let them participate!

Q: Do the local Life network, the main introduction of people's lives and live, such a site early and later how to promote. There are also several large integrated portal sites in my area.

A: Now that you have a few large integrated portals. Why do they have to face up to the competition! Just speaking of the difference, you can look at the previous posts! Choose a less competitive category to operate!

Q: What are the promotion methods of local classified information websites which have quick effect and small cost?

A: Business cards, a lot of business cards. In accordance with the current business card price of Dongguan is 1W card only 300 yuan, but if these advertising business cards decentralized, the cost is relatively low, if you are in the region is a small city, every month to invest 300 yuan to send a 1W card, you will see the flow of the rise of the rub!

Q: After the business card is mainly in where to promote, to acquaintances, acquaintances again to acquaintances or other ways?

A: Go to the street crowd, large place distribution, business card volume is small, so many people will be installed in the pocket. will not be discarded. This is much better than the A4 leaflet!

Q: A large number of business cards, can you tell me what to pay attention to when making business cards?

A: Oh to beautiful, generous! Let people have the desire to collect, do not make the whole too ugly on the line! If there are two stations, one side of the introduction to be simple, to explain the station's service content on the line.

Q: Wooden Master I want to ask a local forum how to promote, how to stick the user ah?

A: I think more with the downstairs Aunt more chat can learn a lot of things, can hear some East parents West home short of the PA coat news, more registered some vests, some controversial content, etc., the previous post has said!

Q: How the local forum is new, we have two or three local forums here. But I found that the popularity is very small, every day about 20 stickers, comprehensive website has four or five. If I join you again, I think it's hard. But they can not do it now, if I do, how to do, how to promote, how to pull popularity.

A: The new forum promotion is more tired. This I have said in the last post, since you local, no forming forum, I think still can enter. And how to do, DZ is a good forum program, you don't have to worry about the program this piece. , and you say how to promote how to pull popularity, and activities inseparable from the relationship! The forum is about interactivity. Instead of him talking to himself. Early words, you can start from the simplest activities, is FB, sing K, mountain climbing. These activities are very easy to organize and are more attractive. Believe in organizing a few activities and you'll find yourself in a small group. And the initial activity, you can from QQ group. Paste these places to pull people involved.

Q: Before the Forum webmaster himself to find the topic of discussion, more users later, nature will be discussed in the forum itself. This requires proper and effective early guidance. The question is, how long will it take to do that?

A: Always guide them to make their own discussions! Don't give up halfway.

Q: How to make it in the early stage? How to get others involved? These are not under the premise of a guaranteed flow of traffic can be.

A: Always pay attention to the newspaper, the newspaper will help you! For example, where the fire burned dead, we make a user to launch a search for fire hazards, such as the launch, to see where the city across the road is the focus; Valentine's Day is now rather corny, and now we are launching a boycott of the people's Day! These are all topics that can be online and can form influence. Traffic is not a problem. You can build a large number of QQ group, to join local netizens. Make recommendations in groups and let others join the discussion.

Q: Wood said, do the local website, with the technology, with age, with experience, is there a lot of relationship ah? is ordinary people, no strong basic skills, can also do?

A: Local station success or not, and in the local veins still have a lot of relationship, because if the network better, there are many things, do not have to spend too much effort can be done! Technology and experience are not bottlenecks, because technology can be bought with money. Experience is only a matter of time, but connections are not for money. If you are a webmaster, it is recommended not to suppress the computer all the while. To make more contacts, your site type of friends around the industry, which will be a great help to your success.

Q: I am doing a new local website! I don't know how to develop it! There seems to be a few local developments! How to surpass them!

A: This question has just been discussed! It is recommended to find out the difference between them and compete with each other instead of homogenization. Others have you can, but others do not, you have to have. You have to see your local competitors, if they are TV stations, newspapers and so on, and already very strong, then your success rate will be very low! So it's better to change the type. Don't conflict with them!

Q: How did your Dongguan search for local information site in the early days of the promotion? What difficulties are encountered?

A: The initial search, because Wood opened an internet café. Hands have a lot of internet cafes resources, but also very familiar with the owners of some internet cafes. Our earliest time is the use of Internet cafes to set the home page, and internet cafes outside the wall brush posters propaganda, and other business card advertising, publicity, etc. later, we talked about the cooperation of local newspapers, there is a fixed partner!

Q: Do you have any other websites besides running a search in Dongguan? Will you try to join SNS in your Dongguan search?

A: Yes, is running a new forum, but for the special record review period, has not been large-scale promotion! I do not optimistic about SNS, and SNS to be profitable, there must be a large-scale user base, and initially obviously not have, so I will join, but will not be the focus.

Local Web site is the largest feature of regional, do a good job of differentiated management to better retain users, and in the fierce competition in the industry, the emergence of the local leader. Interested in the local site management webmaster, may wish to try the above discussion of the operating mode, make differences, line up and down to promote the combination of the site to do the better. (Wen/Meng Jiang finishing)

More about the local site operation version of the chat content, you can go to the discussion post address: http://bbs.admin5.com/thread-1352446-1-1.html