Differentiated marketing leads the micro-end game when the music pressure bubble promotion is surprisingly

Science and Technology: the arrival of the era of fragmentation, destined to the future of the Game Market Hand tour page, such as micro-end game will become the mainstream trend, large-scale end of the tour eventually gradually withdrew from the stage of history. Micro-end http://www.aliyun.com/zixun/aggregation/18703.html "> Game production cycle is short, the threshold is low, the game leisure entertainment nature will become the player's main choice game one of the criteria." Because of the pressure of life and work, a variety of decompression characteristics of the game can always be enthusiastic pursuit of the players. For example, before the Angry Birds, fishing talent and so on, the game does not cost a lot of time and energy, anytime, at any time to play the end. This is also the current urban people most need leisure and entertainment mode.

It is believed that with the quickening pace of social life, such casual game market will gradually expand its share. At present, many large and small game manufacturers have seen this business opportunity, have engaged in the Hand tour page, such as micro-end game field, in a wide range of huge number of micro-end game market, how to let users remember their products, many manufacturers have racked their brains to think about the problem. Differentiated marketing, a unique form of promotion, will undoubtedly make users a bright, but also can quickly remember products. Of course, the focus on products is only the first step, the ability to retain users also require the quality of the product itself. Only by penetrating the user's needs and psychology can we truly retain the user and succeed.

Here is a very creative way to promote the new game "pressure Bubbles" from Gamelook.

I believe you have played this thing as a child: when the home to buy back the time, there will always be such packaging, and we would be bored to squeeze a bubble, this fetish commonly known as "bubble film" or "Bubble Bag", Taobao also sell cheap to 1-2 cents a piece.

Happiness is often very simple, like marbles, squeeze bubble is a typical, in fact, there have been some small game developers to the bubble into a computer casual game, of course, mobile phone games will not leak, including when the music network and many other applications stores have this game of casual mobile games, Squeeze bubble game is very suitable for the students to itch hard to kill time.

Yesterday, the download platform when the network is the "Happy memories of the past" large-scale distribution. December 26, when the music network that morning in Beijing 8 major subway transport hubs to carry out "pressure bubble" distribution, just two hours, 100,000 packs of pressure bubble was ransacked.

When the Lok net staff said: "This activity is in order to tie in with the developer" pressure bubble "game in the online propaganda, Beijing life fast-paced, a lot of people pressure is very big, hope they can play games by way of vent, find the right way to vent. ”

When le net distributed 100,000 pressure bubbles in Beijing yesterday

At present, many game companies are looking for branding promotion methods, this before more use is the network dissemination, and the offline propaganda how to combine own brand characteristics, but is a problem to be solved, for example, some enterprises used outdoor advertising, television advertising, but the effect is not only eye-catching, people and games, Happiness still has a period of reality and the distance between the virtual world, such as the music network such as "42 pull the heavy" poke in the user psychological "Le point" way to do the promotion is still relatively rare.

To achieve the publicity effect first to find the right carrier, "pressure bubble" itself is in the music online launched a small mobile phone games, this is born in the life, the evolution of the game, and then revert to the marketing creative way is commendable, and the creative itself and when the brand slogan "Happy decompression, when Le music" also has a good combination.

As for the laughter that arises during the execution, this is also a natural occurrence, some passengers to be happy "happy space Pressure bubble" recognized as "seven-degree space sanitary towel", squeeze bubble, a laugh at the same time, also remember when the music network and packaging that simple domain name d.cn.