Difficult to become the atmosphere of gome electric business!

In the 3B War, Sohu Masters Zhang in Micro-blog feeling Sogou was forgotten ... No one knows, in every battle there will always be forgotten role. Forgotten because you are not strong enough, you are not famous. To be more harsh, to be forgotten is because you are not enough.





in Beijing East and Suning vigorous price war has ended, Gome Online mall just back to God, began the so-called "mammoth" promotional. See the online exposure of micro-blog promotional copy, I assert that gome is nothing but want to come out and yell two, lest be forgotten. Now it seems that the gome online shopping promotion, went to school a scene "quietly into the village, shooting not" light comedy.





on this, there are people in the industry this feeling: gome electric business is difficult to become the atmosphere, but not the domineering era of Huang Guangyu!





in the field of electric business, Gome is not the beginning of the east and Suning late. However, the brutal truth is that gome after 10 years of development has not been a bit of fame. Gome from the development process of the electric business, Gome to enter the electric business is more like spot, which is gome electric business has been difficult to shine the deep incentive.





November 2002, Gome Online Electric Mall on-line, which is the strategic defense of Jingdong Mall. Due to the lack of strategic size and talent distribution, Gome has been tepid. The sudden SARS in 2003, let Gome electric business become Huang Guangyu's eye an important pawn. At that time, Huang Guangyu to gome Online mall set up the sales task is 2.5 million yuan, white SARS let Gome online mall sales reached 21 million yuan.





However, Mr Huang, who tasted the sweetness of the electricity business, did not shift the strategic focus to the electricity quotient, but to the physical store and Suning. After several years, Jingdong mall constantly siege, Gome helpless under, in November 2010 acquired the home appliance consumer Platform-Bowser network. At this point, Gome has Bowser and Gome online mall two electric commodity cards.





in fact, Gome acquisition Bowser intention is very obvious, through the acquisition to intercept Jingdong Mall's march. In today's view, Gome This recruit is very small pediatrics. Since 2003, the BoE has begun to exert force, Gome 2010 years to start defending, seven years wasted. The key point is that Gome's acquisition of Bowser did not prevent the invasion of Beijing east, operating data is the best evidence.





Gome's first half of the financial results show that the first half of Gome's two home sales of the website of the tax-containing revenue and 2.2 billion yuan, its scale than more than 15 billion yuan Jingdong Mall and nearly 6 billion yuan of Suning easy to buy a big gap. Along the way, Gome electric dealers in the passive defense, this doomed gome electrical business is difficult to become the atmosphere.





at the time of the needle to 2012, home appliances to the field has been a free-for-all, but the protagonist is Jingdong and Suning, with 2 electrical goods licensing Gome was forgotten. Although the United States in 6.18 promotions, but the positive challenge, but the harvest is relatively small. From the Alexa traffic, Gome Online mall PV did not significantly improve, the same embarrassment also reflected in the bowser of this electric business platform. By contrast, the Beijing-east and Suning have reaped a lot from the war of words and micro-blogging.





again to see the September 1 gome online Mall promotion, full 1000 back to 50, full 2000 return 200 cash, only these two stalls. In terms of prices, Gome's September 1 promotion has no advantage. Quoted a global network report, Gome Online mall Sony KDL-55HX750 Color TV 55-inch Full HD LED LCD TV is higher than the BoE unit price of more than 1822 yuan. It seems that Gome's sales promotion is flashy. According to the news from Baidu, there are few news about Gome's September 1 promotions. It is not difficult to predict that this promotion will eventually fail miserably, let alone to challenge Jingdong and suning.





in the traditional retail sector, Gome's situation is also very bad, the first half loss of 500 million yuan. Chain store sales decline seriously, the loss of the control of the channel, the Electric business was Beijing East and Suning repression, gome, the survival of the electricity business difficult. In the future, if Gome still does not have a clear strategic planning, there is still no professional talent, waiting for Gome's electrical business is the elimination of this result.