Difficult to statistic effect content marketing is 10 times times more painful than SEO thing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With Google's new algorithm this year, content marketing is becoming more popular abroad. And the last few years of SEO marketing seems to gradually withdraw from the stage of history, but when the SEO cock Silk hing celebrate their own finally can get rid of the hard work of the SEO, but a greater labor intensive hard work is coming to them, content marketing in the end how bitter force?

First of all, we know that content marketing is a marketing approach that allows customers to gain information, understand information, and promote information exchange without the need for advertising or marketing marketing. It provides the information that the target market needs through blogs, event marketing, white papers, videos and pictures, rather than relying on marketing jargon. Light "do not rely on marketing jargon" these words than SEO the sky promotion looks much more beautiful, but the fact is this:

1. Time is not enough

Content marketing includes the process of discovering, organizing, and sharing content, after sorting out the content you will find a platform to release, but also is an excellent platform, General blog, Micro Bo, WP, Bar, Forum is the first choice of text content, video words more suitable for event marketing, but you are not released after others will flock to onlookers, SEO period after the promotion of the same will not be less, you need your article to send more blogs, WP, bar, forum ... And because of the "indirect marketing" of content marketing, you send a lot of things that are not related to direct marketing, how much can be sent to allow potential buyers (the purchase behavior) to be guided? If it's not a big business, you'll feel like you can't afford it.

That is, SEO period your time focus on the promotion, but content marketing content not only spend time to engage in content, but also spend time to promote, and content marketing process objectives are not very clear, you always feel lack of time.

2. Lack of original and high quality content makes a person headache

At present, we see a better mix of original and high-quality content including some entrepreneurs blog, micro-blog, in the IT sector, such as domestic Moonlight blog, Lee's blog, Papaya Mobile microblogging, foreign paulgraham.com. Content to either share entrepreneurial stories, good projects, or share insights, and the latter more demanding, a person if not practitioners can not be able to see all kinds of industry, so also need to the various segments of the people manuscripts or reprint.

Relatively speaking, the goal of SEO is much simpler, their goal is to be included in the link, through the keyword, Bookmark, PR, WP, comments, exchange links, forum various ways to increase the chain, thereby increasing the weight of the site and in search engine rankings.

3. Do not know how to statistics the effect of content marketing

The strategy of content marketing is to be guided by the content you present, the potential buyer (the buying behavior), and ultimately consider making you his potential strategic partner. "How do you think about this kind of guidance? What is the specific performance? Where do you go after the product has been purchased?

SEO period to produce a link to buy with Google Analytics tools can be accurate statistics out of the single search "keyword", which link, that page how many orders, and the effect of a certain cycle of SEO can be measured in the search engine rankings, Every day you can enter each keyword in the engine to see the page ranking rise No, this accuracy is currently content marketing can not provide.

4. Lack of good writers

The writer here is not called "Five Mao Party", and SEO period of the soft writers there is a big difference. Whether a business or an individual sometimes needs to hire a certain network content writer on the one hand, the influence of the opinion leader can be relied on, and the user can also be provided with excellent content. But where are the good writers? Are those who have experience, hands-on, persuasive people, you have to acquire these resources, money and social relations are not less, do you have this ability?

5. Micro Bo content Marketing to note that there are 6 points

Now we are in the context of specific content marketing, right now, blogs, micro-blogging, micro-credit, video, event marketing platform, you will choose relatively fast microblogging platform, but to see the light micro-blog content marketing to pay attention to the points: 1 social media conversation is not to your fans yell 2 Is it really effective to focus on one form of microblogging 3 at a time, such as video, pictures, voting, etc? 4 is it really important to publish in chronological order? 5 comments/forwarding/Number of fans are really iron fixed KPI? 6 no respect for original, no integrity forwarding

This is just a microblogging platform, and has not considered the platform users attention to distraction and the number of micro-blog is too large, easy to drown the negative features, if you really wait until the date of the effective content marketing, how much work do you need to do? This is an unknown!

Finally, from a macro point of view, marketing for many years has been relying on the initiative to promote, cast nets, the goal of a clear win, will not because content marketing to the "willing to take the bait, intensive cultivation, because of the guidance of the purchase", the former TNW contributor Aaron Ginn in an article has been mentioned now The best products do not need marketing has become a fallacy, even the best technical marketing officer can not escape, so content marketing relative to SEO marketing is both quality and quantity of larger labor-intensive industries, it will not be easy only more bitter force!

Source: http://www.leiphone.com/121102-keats-content-market.html