Difficulty analysis and selection of key words

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Cleverly choosing the keywords you want to optimize is a critical first step in the search engine optimization approach to success. If you fail in this first step, the road ahead will be very rugged and seem to be a waste of money and time for you or your customers. There are many ways to determine which keywords are optimized, and usually the final list is determined by careful analysis of their online search heat. These lines or you are quoting from your competitors, but the important one is that you think they best describe your site. All of these methods are good and fixed operating modes. But if you want to improve your chances of success, the additional approach will never seem redundant. Especially when they can help you find shortcuts in the dark.

Beyond the dream-select the high scoring keywords?

After you've developed a long list of popular and profitable keywords that contain all hits hundreds of thousands of, don't be busy. You have selected the popular keywords, which is very good. But if through reasonable efforts, you can choose better, position can be ranked more forward key words, that would be better. If your choice of keywords has a lot of competitors in use, then no matter how hard you try, you can hardly exceed them and squeeze your site into the top 10. Every search engine optimization trader knows, if you can't rank the first page of the natural ranking (or the second page, or even a little bit, the third page), you'd better reflect on the potential value of the keywords you've chosen and whether it's worth the effort to optimize it. Although 8630.html ">" Sometimes even the top 50 sites will have a significant search engine traffic, but obviously you can not expect this particular phenomenon. To go further, even if you are sometimes successful in the front line, have you ever thought about how to stay in this position for long?

You may feel frustrated when you find that almost all the profitable keywords have been taken up, but that's not the time to give up. The key words of low clicks can be as profitable as the keywords of high clicks, and their advantage is not so fierce competition. SEO experts from www.jingtianseo.cn Company concluded that: compared to the positioning of those high clicks on the keyword to do optimization, choose a low click of the search keyword, in a limited budget and less energy to put in, get a better ranking is also possible.

Return to reality

The best way to assess the difficulty of a keyword (whether it's up front) is to use the right tool. If you search online, you can see several keyword difficulty analysis tools (software). Select several, such as Seochat ' s Keyword difficulty tool,,cached ' Keyword difficulty, Tool Seomoz ' s Keyword, off we go. The starting point for choosing a variety of tools is not that you have so much discretionary time to waste. If you choose only one tool, you will quickly end your research, but you need to keep the different results of the tool in mind. You'd better confirm it again at the beginning of the optimization. Seomoz ' s is a fairly complex tool and you need to register several times if you want to use it, but the trouble is worth it.

You may also want to know the difficulty of several keywords or keyword groups at the same time, and you will be surprised to see similar keywords and how different their difficulty assessments will be. For example, if you want to optimize a financial site that is primarily related to credit, and your keywords include keywords such as finance (finance), Money (currency), credit (credits), loan (loans) and mortgage (mortgages), You can use the Seochat company's keyword difficulty Tool tool to produce difficulty assessments (percentages are estimated but you can get a rough picture): finance-89%, money-76% credit-74%, loan-66% mortgage-65%.

The result shows that the word finance is very hot. But since your site is positioned for credit rather than other branches of finance (such as stock trading or insurance), there is no need to be bothered by the fact that the finance of this keyword is difficult to compete with.

The second tool gives a similar result, although it does not give a percentage, but gives several levels ranging from "very easy" to "very difficult." I did not use the third tool to evaluate, because seomoz a keyword difficulty assessment report takes n long time to compile, but the result is similar to other tools. Therefore, we can clearly know that the choice of mortgage and loan these two strong-pointed words to optimize than the choice of the broad meaning of the finance to be more feasible.

You may also want to collect some such tools for later use. They will be useful for real-time monitoring of keyword difficulty changes. When you use the selected keyword to optimize the site, occasionally check your optimized keyword difficulty. Because the percentage of difficulty has been changing, if you find that the intensity of your chosen keywords has increased, you should think of ways to maintain the rankings you have earned.