Difficulty in choosing a product manager

Absrtact: Before the formal beginning of this article, we will give you a small test, please look at the following picture and answer: if it is a man, what kind of girlfriend would you like? If it is a woman, which wedding dress would you choose to marry? If within a minute there is no clear and

Before the formal start of this article, to give you a small test, please look at the picture and answer: if it is a man, which type of girlfriend would you like? If it is a woman, which wedding dress will you choose to marry?

If you are not clear and give your answer in a minute, there is reason to suspect that you may have a slight choice of phobia. If you are struggling within half an hour, then it is recommended that you consult a professional doctor directly to inquire about this problem (sincerely hope not).

Through this test, we intuitively understand that the performance of the choice of phobia is in the face of a need to make a choice, the parties will be hesitant, swayed, indecisive, unusually tangled, so that in a long time can not make the final decision, even after the decision is very likely to feel regret.

The choice of phobia is also called the choice of difficulty, in psychology, is a very common mental sub-health or mental illness state. Most of us, light or heavy, have a certain degree of difficulty in choosing, such as:

1, the company's president in the appointment of a general manager indecisive: is the choice of business ability is very strong but Conservative little Li or choose young some inexperienced but more aggressive Xiao Zhang ...

2, a female white-collar shop in the selection of skirts: is the choice of long, or short, both look very beautiful ...

3, an old woman in the Community market to buy vegetables: this stall cheap but some of the cucumber, the stall is very fresh but the price of a lot of expensive ...

Psychological experts said that the choice of difficulties is a psychological conflict, its anxiety and depression is not entirely based on "choice", but based on its general way of thinking and behavior caused by tension and pressure. So what does this proposition have to do with product design?

The product manager is the creator of the product, but regardless of the size of the design problem, the ultimate goal is to design a good product-the user's cool, we further understand the "simple design of the product, so that users no longer choose or reduce the choice" (in fact, this is also "Don" makes Me think A book, as well as the goals of many product managers, the following mainly from the product manager and user two aspects to explore these issues.

The choice of product manager is difficult

The essence of design is to eliminate people's confusion to the unknown world, in the process of eliminating the confusing product design, the product manager must face countless choices. Do you want to do a mobile app? If so, what features are in the app? is the first version based on Apple or Android? Is it a native app or a DRW? How to set up a few function menus at the bottom of the interface? How to determine the layout, interaction and style?............

There are so many problems in the face of these problems, if the decision? What are the principles and practical skills? This article tries to give some methods to this.

Principle and skill One: The design team opens the discussion, after the democracy concentrates

Heads a Zhuge Liang, not to mention the whole team with the same goal: sales, development, testing, operation and other team members in different aspects will have a say in product design. So when a product manager is hesitant about a problem, it's possible to open up the issue and have a full discussion about it. Even if not, at least heard the views of the parties, at a specific point of view will be fully demonstrated, the product manager's vision of the development of many benefits, but also is not no problem, because too much advice will sometimes interfere with the product manager's judgment, in the choice of determination stage, but also need objective judgment, calm choice, Here is the second principle and technique.

Principles and techniques Two: application of objective decision making tools

Objectivity can be understood as a decision based on data, there are many tools or models, here are two mainstream methods.

1. SWOT tool

After you get multiple designs based on the same problem, write down your tangled areas, and use a SWOT approach for each solution.

About SWOT the following content from Baidu: SWOT (Strengths weakness opportunity threats) analysis, also known as situation analysis method or advantage and disadvantage analysis method, to determine the enterprise's own competitive advantage (strength), competitive disadvantage ( weakness), opportunities (opportunity) and threats (threat), which organically integrate the company's strategy with the company's internal resources and external environment.

Definition broadcast finished, thank you, continue below.

Remember the first time to use a SWOT in seven years before the accreditation, in introducing the personal development plan in PPT, I used this analytical tool, more objective analysis of their own advantages in the development of the company, shortcomings, threats and opportunities, through such judgments, so that the subsequent personal development plan more targeted. Similarly, you can make decisions by using this tool when designing alternatives. On the use of the SWOT tool on the internet there are a lot of special articles, here is not to repeat, just give some specific suggestions:

1 give an objective and comprehensive description of each design plan;

2 Keep the simplification of analytical method, avoid complication and excessive analysis;

3 to give the difference between the pros and cons of the comparison between the different schemes;

4) Comprehensive consideration, and think of one more step is there a possibility of two plans to merge, stay superior to inferior.

2. Improved model of $appleas

$APPLEAS is a product demand analysis tool, often used in the company's annual budget or product project. From the customer's point of view, $APPLEAS pay attention to customer purchase demand factors, from the competitive comparative analysis to enhance their own attention to meet customer needs. The method is based on the price, availability, packaging, performance, life cycle costs, ease of use, assurance and social acceptance of eight aspects of the product evaluation, to obtain product data and comparison of various factors, the comparison table, and ultimately help the analyst to carry out requirements analysis and decision making. The elements of $appleas as shown in the following figure are constituted.

The following table is a training handout Tencent network, "product manager's Perspective", examples of the QQ show products for the overall project needs analysis.

Elements